SMB Lead Generation Pricing: How Much Does Lead Gen Cost?
If you want your small-to-midsized business (SMB) to grow, you need to invest in strategies that help you continually generate leads for your business. By looking at SMB lead generation pricing, you can see how much lead generation costs to see what fits within your budget.
Your SMB Lead Generation Pricing Guide Cheat Sheet
Want to learn more about SMB lead generation pricing? Check out this pricing guide cheat sheet!
Last Updated March 1, 2022
Average SMB lead generation costs
- The average cost of lead generation varies depending upon the strategies you use
- Search engine optimization (SEO) costs $750 to $2000 per month
- Pay-per-click (PPC) advertising costs 12% to 15% of ad spend
- Social media advertising costs $850 to $2750 per month
- Content marketing costs $2000 to $50,000 per month
SMB lead generation cost factors
- Which strategies you choose to invest in
- How many lead generation strategies you invest in
- Who provides the lead generation strategies
SMB lead generation pricing tips
- Know which strategies you want to invest in upfront, so you know which strategies to look at for pricing
- Avoid any companies that offer “cheap” lead generation services, like “cheap SEO”
- Having a set budget for strategies that don’t have budget limits, like PPC and social media advertising
How much should I pay for SMB lead generation?
SMB lead generation pricing varies significantly because there isn’t one strategy that fits under lead generation. Multiple marketing strategies fall under lead generation, and the cost for those led gen strategies varies depending upon where you get your services and what’s included in your package.
For a strategy like SEO, you can expect to pay $750 to $2000 per month, depending upon your provider and package. If you choose to invest in content marketing, you can expect to pay anywhere from $2000 to $50,000 per month, depending upon how much content you want to create.
If you choose to invest in social media advertising or PPC advertising, your costs will vary depending upon how much you budget for your ad campaigns. An experienced agency will charge you anywhere from 12–15% of your ad spend for PPC ads and $850 to $2750 per month to run your social media advertising campaigns.
SMB Lead Generation Pricing that Fits Your Budget
If you want to stay competitive in your market, you need to invest in marketing strategies to help your SMB achieve your desired results. Investing in SMB lead generation services will allow you to acquire qualified leads interested in the products or services you offer.
Before you can start generating leads, though, you need to know SMB lead generation pricing to see what fits within your budget. At WebFX, we provide transparent lead generation pricing for SMBs, so you know what to expect.
Keep reading to learn more about our SMB lead generation pricing and learn why WebFX is the best lead generation partner for helping you grow online!
One Size Does Not Fit All
Select an SMB lead generation service to view custom lead generation costs for your campaign.
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SMB lead generation pricing: How much does lead generation cost from WebFX?
At WebFX, we offer small business lead generation pricing that’s transparent and tells you everything you’ll get when you invest in our services.
Here’s a breakdown of our lead generation pricing for small businesses and what you can expect with your package:
Cost: $1375–$3275 per month
Our SMB lead generation pricing includes SEO services that cost $1375–$3275 per month, depending upon your package. With all our packages, you can expect:
- Keyword research and optimization
- Title tag and meta description optimization
- Robots.txt optimization
- Google Business Profile optimization
- Internal linking optimization
- Header tag optimization
- And more
We offer everything you need to optimize your website to rank better in search results so that you can drive more qualified leads for your company.
PPC advertising services
Cost: 12–15% of ad spend per month
Another lead generation service we offer is PPC advertising. Our PPC lead generation pricing for SMBs ranges from 12–15% of ad spend per month.
When you invest in our PPC services, you’ll get everything you need to launch a successful campaign, including:
- Keyword targeting
- Google Ads and Bing advertising placements
- Bid management
- Google audience match
- PPC campaign development and strategy
- Ad campaign copywriting
- Ad copy testing
- And much more
Our PPC lead generation pricing for small businesses provides you with everything you need to attract qualified leads you can turn into sales for your business.
Content marketing services
Cost: $1800–$6000 per month
If you’re looking for a strategy that will help you build yourself as an authority in your field while driving qualified leads, content marketing is the answer. Our SMB lead generation pricing for this strategy ranges from $1800 to $6000 per month.
With all our packages, you’ll get the following:
- Keyword research
- Multiple types of content created, including long-form content, infographics, and online guides
- Content asset outreach
- Competitor gap content outlines
- Competitor content monitoring
- And more
Our content marketing services will help you create expertly crafted content that drives more qualified leads for your SMB.
Social media advertising services
Cost: 15% of ad spend per month
If you’re looking for a way to generate leads for your business, social media advertising is the key. Our small business lead generation pricing for social media advertising is 15% of ad spend per month. With our social media advertising services, you’ll get everything you need to promote your business, including:
- Unique ad creations
- Mobile optimized ads
- Audience targeting
- Installation of network tracking pixels
- Ad account setup and optimization
Our social media advertising services provide you with everything you need to promote your business to leads on social media.
Why invest in SMB lead generation services from WebFX
Now that you know the lead generation pricing for SMBs, it’s time to invest in lead gen services that help your business grow. Here are three reasons you’ll want to invest in SMB lead generation services from WebFX:
We offer transparent pricing
When it comes to lead generation pricing for small businesses, you want to know what the cost is and what you’re getting for that cost. At WebFX, we offer transparent pricing for all our services.
Whether you want to boost your presence in search results or reach people on social media, we publish our pricing and packages online for you to browse. You’ll always know what you’re getting and how much you pay so that you can make an informed decision for your business.
We craft lead generation strategies that drive results
When you look at lead generation pricing for SMBs, you want to consider more than just the cost. You want to ensure that the investment you’re making will result in growth for your business. You need to partner with an agency that knows how to drive results.
At WebFX, we have over 25 years of experience generating leads for our clients. In the past five years alone, we’ve driven over 7.8 million leads for our clients. With that track record, you can feel confident we know how to drive leads that grow your business.
We communicate openly with all our clients
When you look at lead generation pricing for SMBs, you want to see reporting included in your pricing. You want to stay in the loop about what your lead generation company does for you, so you can see if your investment is bringing a return on investment (ROI) for your business.
At WebFX, we communicate openly with our clients. We provide you with a dedicated account manager to contact when you have questions or concerns about your campaigns. You won’t have to waste your time waiting to talk to someone.
Additionally, our small business lead generation pricing includes reporting. We provide you with monthly reporting of your campaigns’ performances, so you can see what’s working for your business and where we can optimize to improve.
You’ll never feel left in the dark about your marketing campaigns.
Lead generation pricing for SMBs: Invest in led gen services today
Now that you know what to expect with lead generation pricing for SMBs, it’s time to invest in lead gen services. If you’re looking for a partner that’s transparent and results-driven, look no further than WebFX.
We have a team of over 500 marketing experts ready to help you drive more leads that turn into revenue for your business. With over 1.6 million million hours of expertise, you can feel confident we know how to craft an effective lead generation strategy for your SMB.