Richmond PPC Marketing Services

What is PPC?

PPC advertising is a form of paid advertisement that enables you to attract valuable leads. These ads appear at the top of the search results, above the organic listings. They are tagged with the word “ad” to indicate paid content.

To start running a PPC ad, you must first decide how your ad content will look. Google Ads, the program that runs PPC ads, allows you to decide how your ad will look. You can even include ad extensions to further customize your ad and get more leads interested.

In addition, you’ll also want to choose the right keywords for your campaign. Your keywords determine where your ad appears and if you reach relevant leads. You want to choose the most relevant keywords to help you reach interested leads.

Keyword research will help you find relevant leads for your listing. As you conduct research, stick to long-tail keywords. These are keywords that contain three or more words, like “electricians in Richmond, VA.”

These keywords are specific and drive specific results for your campaign. They help you reach more interested leads that are looking for your business.

Once you have your keywords selected, you’ll bid for your ad’s placement. You must set a maximum bid, which is the amount you are willing to pay each time someone bids on your ad. This amount is flexible and can be changed at any time.

Your maximum bid and quality score will determine your ad’s placement. Quality score is composed of factors like clickthrough rate (CTR) and ad relevancy. You want to have a high quality score to get a better ad placement.

Once you have your placement, you will launch your campaign.

What are the benefits of PPC?

PPC offers numerous benefits for your Richmond business. Here are just a few of the benefits you’ll reap from this strategy.

Why our Richmond PPC services are effective

When you’re ready to start your PPC campaign, you must choose the right Richmond PPC company to run your campaign. At WebFX, we have over 25 years of experience running PPC campaigns for our clients. We know how to drive successful campaigns.

So, why choose WebFX?

We have a team of experts

When you partner with a Richmond PPC company, you want to choose a company that is knowledgeable and can run a great campaign. At WebFX, our team of 450+ experts have the knowledge and expertise to run your PPC campaign.

Our team is certified in Google Ads, so you can trust that we have the knowledge to run your campaign. We’re always up-to-date on the latest changes and keep your campaign fresh.

We create customized campaigns

Many PPC companies offer cookie-cutter solutions for their clients. They believe that every business can use the same plan to drive results. At WebFX, we know your business is unique, so we offer unique PPC plans to help your business grow.

Every business is different, has different people to target, and different goals to achieve. We customize your campaign to help your business maximize the opportunity to gain new leads. Our custom campaigns will help you drive better results for your Richmond business.

We drive results

When you hire a PPC expert, you want to choose one that knows how to drive results. At WebFX, we have experience driving valuable results for our clients. Our results-driven team will help you gain valuable leads and conversions for your business.

Don’t believe us? Just ask our clients! Check out our 860+ client testimonials that attest to the great work we do!

WebFX is a top PPC agency in Virginia

If you’re ready to start earning valuable leads that convert, contact us online or call us today at 804-207-5212  to speak with a strategist.

We look forward to helping your Richmond business grow!