Community College Boosts Enrollment with Help from WebFX

Discover how Mount Wachusett Community College (MWCC), a welcoming institution in Massachusetts, significantly increased enrollment through a strategic partnership with WebFX. By implementing custom SEO and PPC strategies, MWCC enhanced its online visibility and attracted more prospective students. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your educational institution.

205%

INCREASE IN SOCIAL AD IMPRESSIONS

200%

Increase in Paid Ad Conversions

67%

INCREASE IN SOCIAL CONVERSIONS

“WebFX has far exceeded our college’s expectations. I have been working at our college for over 10 years and working with WebFX has been the most valuable partnership I’ve encountered. Their knowledge, responsiveness and professionalism have been outstanding.”

Before WebFX

Limited online visibility affecting student enrollment.
Challenges in reaching prospective students through search engines.
Underutilized digital marketing strategies hindering college growth.

After WebFX

Enhanced online presence and brand recognition.
Improved engagement with potential students.
Streamlined marketing approach integrating SEO, PPC, and social media strategies.

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Mount Wachusett Community College (MWCC) is a public, two-year community college located in Gardner, Massachusetts. Offering degrees in diverse fields such as graphic design, computer science, and veterinary technology, MWCC prides itself on providing a close-knit community where students are valued as individuals. With a commitment to helping students expand their educational horizons, MWCC aims to provide a supportive and enriching learning environment.

WebFX Approach

Optimize for High-Value Keywords

MWCC needed to improve its search engine rankings for keywords that prospective students were using when searching for colleges. WebFX addressed this by optimizing pages on MWCC’s website for key search terms around campgrounds and camping. This involved conducting thorough keyword research and strategically incorporating these terms into website content, title tags, and meta descriptions, making it easier for potential students to find MWCC in search results.

“Working with WebFX is a pleasure. Our WebFX team is always ready to support us with new ideas and techniques to help us grow our enrollment, reduce our costs, and quickly address any issues or emergencies we might have.”

Craft Engaging Content for Prospective Students

To attract more students, WebFX utilized its team of dedicated education industry copywriters to craft original, engaging content. This content highlighted MWCC’s unique programs, campus culture, and student success stories, providing prospective students with valuable information and insights. By creating compelling content, MWCC was able to build trust and credibility with its target audience.

“[WebFX is] consistently bringing up new ideas to meet our goals.”

Targeting Qualified Applicants with PPC

To complement their SEO efforts, WebFX developed a PPC strategy that would help MWCC reach more qualified applicants. This involved: Targeting high-value keywords that applicants were searching when looking for a college Setting targeting parameters to put ads in front of the right applicants Managing bids to help MWCC target keywords with the best ROI Conducting ongoing ad copywriting testing to continually improve ad performance This targeted approach ensured that MWCC’s ads were seen by the most relevant audience, maximizing their reach and effectiveness.

“Since working with WebFx we have seen a dramatic increase in inquiries and can accurately tie those efforts back to our work with WebFx.”

#SeeingTheFX Results