How PMI Increased Organic Visibility and Engagement with Local SEO from WebFX

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PMI wanted to reach more property managers and renters online—but in a competitive industry like real estate, they knew that ranking locally was essential. With help from WebFX, they implemented a custom SEO strategy that increased site engagement and improved visibility in search results. Together, we helped PMI capture more interest from the right audience in Central Pennsylvania.

88%

INCREASE IN ORGANIC PAGES PER SESSION

“We’ve been a WebFX client for years now and haven’t been disappointed. Not only have we seen our website viewers increase, but WebFX also does a lot of back-end work that makes our overall job easier.”

Property Management, Inc. (PMI)

Before WebFX

Struggled to rank well in local search results for property management terms.
Content wasn’t optimized to engage users or support search visibility.
Needed a local partner who understood the regional market.

After WebFX

Achieved stronger presence in local search rankings for high-value terms.
Saw improved on-site engagement and deeper user interaction.
Partnered with a marketing team that understands their market and audience.

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PMI is a Central Pennsylvania-based property management company helping residents, students, families, and businesses find the perfect rental space. With a wide range of residential and commercial properties, PMI serves as a trusted partner for those seeking homes or office space across the region. Their mission is to simplify the rental process while providing expert support to both renters and property managers.

WebFX Approach

Targeting Industry and Local Keywords

PMI needed to stand out in a crowded property management market by improving their visibility for local and industry-relevant searches.

WebFX implemented a local SEO strategy that focused on optimizing PMI’s site for both general and location-specific keywords. We conducted keyword research to identify high-impact search terms related to property management in Central Pennsylvania. These keywords were integrated throughout the site to improve rankings and attract more targeted traffic from renters and property managers in their area.

“The best impact of using WebFX is that it feels like we have an extension of our team to maintain an optimum online presence. We manage over 50 websites, and WebFX has made it so much easier.”

Building a Strong Link Profile

PMI’s website content wasn’t fully optimized to rank competitively or establish topical authority in search engines.

Our team audited the site’s existing content to uncover improvement opportunities, then created new property management-focused content written by expert industry copywriters. We also strengthened PMI’s backlink profile by earning links from credible sources, helping build trust and domain authority. These efforts helped improve both search rankings and user trust in the brand.

“WebFX has our back, and they’re constantly monitoring metrics, backlinks, and our online listings. Plus, if there’s something we don’t completely understand, WebFX answers our questions quickly with expert advice or links to resources that could help us out.”

Auditing and Optimizing Website Content

Errors in site crawling and indexing were limiting PMI’s ability to appear in search results and deliver a seamless user experience.

WebFX conducted a technical audit of PMI’s website to identify and fix crawling and indexing issues. By resolving these errors, we improved how search engines accessed and ranked the site. These changes contributed to an 88% increase in organic pages per session—indicating that visitors were spending more time exploring content and engaging with the site.

#SeeingTheFX Results