How PMI Reached More Property Managers with Help From WebFX

Meet the business

PMI is a leading property management company serving residents in Central Pennsylvania. PMI helps young families, students, and corporate clients find their ideal apartments, rental homes, or office spaces. From residents to corporations, PMI helps Central Pennsylvanians find their space.

The challenge: Reaching property managers and renters

Property management and real estate are competitive industries, so standing out online is paramount. PMI wanted to improve their ranking in search results and gain more local traffic, so they could grow their business.

There was just one thing: They wanted to partner with a local marketing company.

PMI wanted a digital marketing partner that understands the area, so that sought out an agency native to Harrisburg.

That ended up being WebFX.

Strategic solutions to drive revenue

PMI wanted to reach more property managers and renters. So, to help them do it, the WebFX team crafted a custom search engine optimization (SEO) strategy. PMI’s strategy included:

• Targeting industry relevant keywords and local keywords to drive traffic to PMI’s business
• Building PMI’s link profile to help increase trust and authority
• Auditing content to identify opportunities to improve its ranking
• Creation of property management-focused content by expert industry copywriters
• Auditing of website crawling and indexing to identify errors and resolve them