How SelectROW Increased Qualified Leads with a Targeted SEO and PPC Strategy

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SelectROW needed more than just a web presence — they needed to get in front of the right decision-makers at the right time. With help from WebFX, they implemented a strategic SEO and PPC plan that elevated their visibility and brought in high-value leads. Through industry-focused targeting, content development, and data-driven ad strategies, SelectROW positioned itself as a trusted partner for utility companies and government agencies across the country.

300%

YOY INCREASE IN PPC LEAD FORMS

126%

YOY INCREASE IN ORGANIC SEO TRAFFIC

“WebFX has shown a genuine care for our business and its growth. They have taken the time to learn the complex niche we operate in, so they can effectively market our services. We are happy customers of WebFX!”

SelectROW

Before WebFX

Limited organic visibility for high-value land acquisition terms.
Website lacked strategic content to support industry authority.
Ad budget wasn’t producing consistent, qualified leads.

After WebFX

Earned stronger search engine presence aligned with industry keywords.
Built a digital presence that supports their leadership in right-of-way acquisition.
Launched paid campaigns that consistently generate actionable lead opportunities.

SelectRow About Us Image

SelectROW is a national leader in right-of-way land acquisition. They specialize in guiding utility companies and government agencies through the legal and logistical process of securing land for critical infrastructure — from power lines to wind farms. Their expertise helps organizations complete projects efficiently, compliantly, and on budget. With decades of experience, SelectROW has become a trusted name in public land services.

WebFX Approach

Improving Organic Visibility with Industry-Specific SEO

SelectROW needed to increase their organic visibility to connect with more potential clients in search results, but lacked targeted keyword coverage and authoritative content that reflected their niche expertise.

WebFX implemented a custom SEO strategy starting with in-depth keyword research focused on right-of-way acquisition and related services. We created original content tailored to the land acquisition industry to improve rankings for competitive terms. A thorough internal linking strategy was also implemented to enhance crawlability and site structure. Additionally, we performed a competitive analysis to identify SEO gaps and opportunities where SelectROW could outperform similar companies in search.

“WebFX’s services increased traffic on [our] website and new leads which are able to be pursued. They present ideas in a manner we can fit within our framework, and the dialogue has always been very beneficial.”

Generating High-Intent Leads with Targeted PPC Campaigns

While SelectROW wanted faster access to leads, their paid efforts needed better targeting to reduce wasted spend and connect with the right audience — including government and utility decision-makers.

WebFX built a custom PPC strategy focused on high-intent service keywords related to right-of-way acquisition. We added negative keywords to prevent irrelevant clicks and used first-party data to enhance audience targeting. Our copywriters developed tailored ad messaging designed to resonate with SelectROW’s target market, and we used ad extensions to boost visibility and click-throughs. This tightly focused approach helped SelectROW significantly increase PPC lead submissions.

“[We’ve experienced] an increase in client opportunities and actual securing of some lead turning to contracts. [WebFX provided] help in maximizing dollar for dollar advertising and impact. They offered strong advice on using our budget to obtain the best value available.”

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