How Sharretts Plating Captured More Sales-Ready Leads with a Website Redesign and SEO Strategy

Sharretts Plating wanted more than just a modern website — they needed a digital strategy that would help them attract and convert more qualified leads. With a custom site design and SEO strategy from WebFX, they increased visibility, tripled their traffic, and saw a significant lift in quote requests. Here’s how we helped Sharretts Plating connect with more businesses searching for industrial plating solutions online.

60%

INCREASE IN QUOTE REQUESTS

270%

INCREASE IN ORGANIC TRAFFIC

“WebFX turned out to be the right choice for Sharretts Plating because the people are great to work with, and they practice what they preach. The team was always accessible to me and my team at Sharretts Plating, and they’ve continued to nurture a relationship that fosters growth to this day.”

Sharretts Plating Co., Inc.

Before WebFX

Outdated website design failed to reflect their brand or professionalism.
Difficult user experience made it hard for visitors to find key services.
Limited visibility in search for relevant industrial keywords.

After WebFX

Gained a professional, responsive website aligned with their brand.
Visitors can easily navigate to the plating services that fit their needs.
Increased search visibility connects them with more qualified leads.

sharretts plating 3

Sharretts Plating is an industrial metal finishing company serving businesses in industries such as aerospace, medical, and automotive. Known for delivering high-quality plating solutions, they specialize in customized electroplating processes that help clients reduce operating costs and enhance product performance. Based in South Central Pennsylvania, they support companies across the country with precision-engineered surface treatments.

WebFX Approach

Redesigning the Website for a Better User Experience

Sharretts Plating’s outdated website lacked visual appeal and made it difficult for users to find the specific plating services they offered.

WebFX created a modern, fully responsive website design tailored to Sharrett’s Plating’s brand. We implemented user-friendly navigation that made it easy for prospects to locate the materials and services they needed. Our team also developed original website copy written by industrial experts, ensuring clarity and relevance across all service pages. The updated design provided a seamless experience for users on all devices, improving engagement and helping convert more traffic into leads.

“WebFX really helped by relaunching our online presence. It was really vital at the time for us to gain a new marketing position in our industry to be successful in the future. And with that, we really started going down the path of search engine optimization and other web techniques and strategies to help gain more presence and market share.”

Increasing Organic Traffic with Targeted SEO

To attract more potential clients, Sharretts Plating needed to increase their visibility in search results for key industrial and plating-related terms.

We built a custom SEO strategy centered on high-value keywords related to metal finishing. Our team optimized Sharretts Plating’s title tags and meta descriptions to improve click-through rates and rankings. We also launched a link-building campaign to enhance the site’s authority and built new content — such as blogs and articles — to drive additional traffic and position the company as an industry expert. These efforts led to a significant increase in qualified organic traffic to the site.

“WebFX has proven to be a reliable partner to outsource internet marketing activities that would be many more times costly to have inside of a company. WebFX is a trustworthy partner and has a team with a “can do” attitude.”

#SeeingTheFX Results