How URAC Boosted Authority with OmniSEO®
In a space where credibility is everything, this healthcare accreditation leader saw the opportunity to expand trust — not just with users, but with AI. By partnering with WebFX, URAC invested in expert-driven content, authoritative link acquisition, and a strategy designed to win visibility in AI-powered search. Through OmniSEO®, URAC strengthened its leadership position across both traditional and emerging search experiences.
188%
Increase in traffic from AI channels
95%
Visibility for tracked AI questions
70%
Higher visibility than closest competitor
“WebFX is on point for all our needs, not just a service, but a partner invested in our success.”
URAC is an independent nonprofit accreditation entity focused on quality and safety in health care organizations. For over 35 years, URAC has delivered flexible, collaborative accreditation and certification programs to help organizations prove quality and innovate with confidence. URAC’s reputation has earned the trust of major organizations like Johns Hopkins Medicine, CVS Pharmacy, and Geisinger Health System.
WebFX Approach
Expert-Written Seed Content for URAC.org
In the healthcare space, content must be accurate, authoritative, and written by professionals who understand the industry’s complexities. With guidance from URAC’s internal team, WebFX’s was able to lean on our healthcare-experienced content experts to produce high-impact seed content focused on:
- Mental Health at Work
- Specialty Pharmacy
- Telehealth
- Community Health Worker Programs
- Health Contact Center Accreditation
- Health Equity
- Mental Health Parity
Each piece was strategically crafted to support both search rankings and AI visibility, helping URAC become a go-to reference across platforms like ChatGPT, Perplexity, and Google’s AI Overviews.
Authority Link Outreach
URAC operates in a highly competitive digital landscape, with other accreditation providers often backed by significant domain authority. To help URAC rise above the noise, WebFX’s earned media team launched a targeted outreach campaign to secure backlinks from credible, industry-relevant sources.
Since the start of the SEO project, the team has earned 95+ authoritative backlinks pointing to URAC’s seed content and key pages like the homepage. These links not only boost rankings and trust signals but also increase the likelihood that LLMs cite URAC as a verified source when answering user queries.
#SeeingTheFX Results
188%
Increase in traffic from AI channels
95%
Visibility for tracked AI questions
70%
Higher visibility than closest competitor
62%
Increase in traffic From AI channels QoQ
15%
Increase in total AI answer appearances
WebFX Team
Ready to become the cited authority in AI search and capture demand wherever your customers are searching? Connect with WebFX to see how OmniSEO® can future-proof your digital strategy.
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Ben
Internet Marketing
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Easton
Internet Marketing
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Samantha
Social Media
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