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Getting All A’s in Marketing: MWCC and WebFX

Mount Wachusett Community College was looking to boost their online traffic and conversions, so they approached WebFX for help. See how we drove MWCC’s digital marketing results!

205%

INCREASE IN SOCIAL AD IMPRESSIONS

200%

INCREASE IN PAID AD CONVERSIONS

67%

INCREASE IN SOCIAL CONVERSIONS

Let’s Get Started!

Hear from our clients
hear from our clients

“Working with WebFX is a pleasure. Our WebFX team is always ready to support us with new ideas and techniques to help us grow our enrollment, reduce our costs, and quickly address any issues or emergencies we might have.”

Mount Wachusett Community College

About MWCC

Mount Wachusett Community College (MWCC) is a public, two-year community college located in Gardner, Massachusetts. Established in 1963, MWCC has been providing a postsecondary education to New England students for the past 60 years.

MWCC offers degrees in everything from graphic design to computer science to veterinary technology. They promote themselves as “Affordable, Convenient, and Student Focused.” MWCC focuses on viewing students as a whole to provide a better educational experience.

The challenge

MWCC already has a strong population of happy students, but they wanted to expand their student body even more. Their goal was to increase application submissions and requests for information, and to achieve it, they needed digital marketing.

MWCC turned to WebFX to help them. They shared their needs and goals, and we set to work crafting the perfect digital marketing strategy for them.

Professional SEO, PPC, and social media services from WebFX

To boost MWCC’s presence online and encourage more applications, we harnessed the power of three digital marketing strategies — search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

Using these three strategies, we set to work promoting MWCC to prospective students. For SEO, we focused on keyword integration, improving page speeds, and optimizing local SEO to drive more site traffic. 

For PPC, we built click-worthy paid ads that appeared at the top of relevant Google search results to spread brand awareness and drive conversions.

With social media, we helped MWCC create social ads to reach the right audience and generate more inquiries into their college.

Through a divergent digital marketing strategy, we were quickly able to help MWCC improve their conversions. MWCC says, “[WebFX is] consistently bringing up new ideas to meet our goals.”

  • 205%

    INCREASE IN SOCIAL AD IMPRESSIONS
  • 200%

    INCREASE IN PAID AD CONVERSIONS
  • 67%

    INCREASE IN SOCIAL CONVERSIONS
  • 25%

    INCREASE IN SEO SESSIONS

Business impact

There’s no question about it — MWCC’s partnership with WebFX has helped spark growth. MWCC’s SEO sessions went up by 25%, their social conversions increased by 67%, their paid ad conversions went up by 200%, and their social ad impressions shot up by a whopping 205%.

Given these increases, the benefits of WebFX’s digital marketing services are beyond any doubt. As MWCC remarks, “We…are sure they have increased our conversions.”

WebFX can breathe new life into your marketing

In the words of MWCC, “Working with WebFX is a pleasure.” When your company partners with us to reoptimize your digital marketing, you’re partnering with a team that puts your business first. We create custom campaigns that fit your needs and help you achieve your goals.

In addition to SEO, PPC, and social media, we also offer help with:

Interested in partnering with WebFX? Just call us at 888-601-5359 or contact us online today!

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