Community College Boosts Enrollment with Help from WebFX

Meet the college

Mount Wachusett Community College (MWCC) is a public, two-year community college located in Gardner, Massachusetts. MWCC offers degrees in everything from graphic design to computer science to veterinary technology.

The challenge: Increasing enrollment

MWCC prides themselves on being a close-knit community college – the college president often knows the all the students by name and everyone is treated like an individual and not a number. MWCC wanted more students to have the experience of being a valued member of their community.

Their goal was to increase application submission and requests for information, so they could expand enrollment at their college.

That’s why MWCC turned to WebFX.

Strategic solutions to drive revenue

To help boost enrollment for MWCC, WebFX created a custom marketing strategy focused on helping them earn more applications, enroll more students, and ultimately drive more revenue.

That plan started with the one-two power punch of SEO and PPC.

Their SEO strategy included:

• Monthly link building to help MWCC create new opportunities to drive applicants while building their authority in the education space
• Custom content crafted by dedicated education industry copywriters
• Optimization for relevant keywords college applicants were searching
• Improvement of title tags and meta descriptions to entice more students to explore MWCC’s pages

To compliment their SEO strategy, we developed a PPC strategy that would help them reach more qualified applicants. MWCC’s strategic plan included:

• Targeting high-value keywords applicants were searching when looking for a college
• Setting targeting parameters to put ads in front of the right applicants
• Managing bids to help MWCC target keywords with the best ROI and get more applicants with their budget
• Ongoing ad copywriting testing to continually improve ad performance

These strategies, coupled with social media management, helped MWCC share their welcoming community with more prospective students to increase enrollment and revenue.