In addition, Snapchat engages a huge base of Millennial and Generation Z users with 71 percent of users under 34 years old. Luckily, you can reach them by taking advantage of Snapchat advertising services.
On this page, we’ll discuss Snapchat advertising services and five tips to help you find the right Snapchat advertising company.
Let’s get started!
What should I expect with Snapchat advertising services?
Snapchat is growing in popularity in terms of social media apps. In fact, users spend over 30 minutes a day engaging and using this app. It creates a great opportunity for your business to reach new leads.
Since Snapchat advertising is still new, it can be difficult to know what to expect when you invest in Snapchat advertising services. When you invest in these services, here’s what you’ll want to look for in a Snapchat advertising company:
When you look into a Snapchat advertising company, you want to see that they offer targeting. Targeting is an important part of a successful Snapchat campaign. It determines who you reach with your Snapchat ads.
Snapchat allows you to target people based on numerous features. You can target people by:
Interests and behaviors: You can reach people based on the things they like or do on and off Snapchat. It creates a more personalized experience for your audience.
Demographics: This is the most common way to target people. You reach them based on factors like age, gender, income, parental status, and more.
Location: Snapchat allows you to target users based on their location. This includes by country, a specific location, or a radius surrounding an address.
Custom audience: The custom audience option allows you to retarget Snapchat users who already engaged with your ad. It’s a retargeting feature that allows you to advertise to leads who saw your ad but didn’t necessarily convert.
Lookalike audiences: Lookalike audiences help you find people you think would be interested in your business. You advertise to people who don’t know your business based on your current customers. It allows you to use the attributes of your current customers to attract new ones.
When researching Snapchat advertising companies, it’s important that you look for ones that will help you set up your audience targeting. You want to ensure that your campaign is effective by targeting the right people. A good Snapchat advertising company will be able to help you target valuable leads for your business.
2. Ad content creation
The most important part of your ad is the content. If you want to have an effective advertising campaign, you must invest in the creation of your advertisement. You need to have quality content that will engage your audience and get them interested in your business.
When you look into Snapchat advertising services, it’s crucial that you find a company that will help you create content for your ads. You want to create content that effectively helps you earn new leads.
If you’re opting for Snapchat advertising services, ensure that ad content creation is a part of your plan. It’s important that your advertising company knows how to create quality content to help you produce an effective Snapchat advertising campaign.
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Another important part of Snapchat advertising is monitoring your campaign. Whenever you run an advertising campaign, you should be driving the most effective results. By measuring your campaign results using monitoring tools, you’ll help your business produce the best results.
There are two main ways to monitor your Snapchat campaign’s performance:
Snap Analytics: Snap Analytics is the basic program that is included in Snapchat. It helps you see how people interact with your Snapchat ads and gives you valuable insights into your campaign.
Google Analytics: If you’re looking to keep your analytics all in one place, Google Analytics is a great option. You can monitor your Snapchat ad’s performance while keeping track of other campaigns. It’s efficient and easy to do.
When you look into Snapchat advertising services, be sure that monitoring is included. Snapchat offers Ad Manager, a program that helps you track your campaign’s success, as a hub for all your data information. This manager offers real-time reporting that allows you to optimize your campaign better.
Monitoring your advertising campaign is crucial to helping your campaign perform better. You will better understand your campaign and its effectiveness.
The Ads Manager allows you to see numerous insights, including:
Campaign performance: Monitoring your campaign performance helps you gain a better understanding of your campaign. You can see engagement metrics, such as impressions and swipes, that helps you better understand how your audience interacts with your content.
Web conversions: With this information, you see how people convert across different devices. It helps you get insight into how your audience interacts with your content and how you can retarget these leads.
Mobile app conversions: This information helps you see how you drive installs and downstream actions. It’s a great section to follow if you’re looking to get more people to download your app.
Monitoring is just another feature you want to see with your Snapchat advertising services. It will help you develop a better campaign for your business, which will help your business earn new leads and conversions.
How do Snapchat advertising services work?
If you aren’t familiar with Snapchat’s advertising, it’s important that you get familiar with it to better understand how it works.
Like many other advertising services, Snapchat charges per 1000 impressions. This is known as the cost per mille (CPM) model. This means that you are charged a set amount for every 1000 impressions you receive on your ad.
When you run these types of campaigns, you can set numerous goals. This includes building brand familiarity, app installs, traffic to your website or app, engagement, views, lead generation, and conversions.
Snapchat also offers goal-based bidding. With this option, advertisers can set up a maximum price each time a user performs an action. These are actions that a company optimizing for, like clicking or swiping.
The most common goals as swiping up, installing an app, and gaining impressions. If you choose to run a goal-based strategy, the recommendation is to start with a bid of $1-3 and adjust your bid amount as you run your campaign and start to garner results.
Types of Snapchat ads
There are numerous types of ads you can use with your campaign. Here are five of the most common ways to advertise on Snapchat:
1. Snap ads: These ads appear in the midst of stories. Users see these when they look at their friends’ stories. These ads drive users to a website, app, or video.
2. Collection ads: These ads show a series of products. This makes it easier for your audience to shop and buy products. These ads are often integrated into stories from others.
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3. Story ads: Story ads typically appear in the “For You” section of the “Discover” area. These ads sit alongside popular content and appear to look like content from other news sources and media outlets. Companies tailor these ads to fit their audience’s preferences, which ensures that the content is relevant.
4. AR lenses: Augmented reality (AR) lenses are popular on Snapchat. These are lenses that, when the camera is facing a person, turn into some kind of animated filter that users can move based on their facial movements. The person who is viewing the lens has their face completely altered by the lens.
5. Filters: Filters are the most common way for businesses to advertise themselves. These filters are overlays on photos that people can add to their photos and videos when they take them. Filters can be simple, by just adding a few words, or complicated, by adding pictures and altering the face.
Who needs Snapchat advertising services?
If you’re ready to start using Snapchat advertising, you may be wondering if you should invest in Snapchat advertising services. How do you know if Snapchat advertising services are right for your business? Here are three ways to determine if you need Snapchat advertising services.
1. You don’t have the time to run a campaign
When you’re busy running your business, you have to worry about the day-to-day operations of your business. You don’t always have time to run a campaign. If you’re too busy running your business, you may need to rely on Snapchat advertising services.
By investing in Snapchat advertising services, you can worry about your business while your advertising company runs your campaign. It helps you get the best of both worlds. You can focus on running your business and handling the leads you get from your Snapchat advertising campaign.
2. You don’t have the resources
If you want to create an effective Snapchat advertising campaign, you must have the right resources. You want to create campaigns that are successful, so it’s important to have the proper resources. Resources range from marketing programs to people to run your campaign.
When you invest in Snapchat advertising services, you’ll get a team that works on your campaign for you. You’ll have access to resources that will help your campaign succeed.
3. You aren’t sure where to start
If you don’t have experience running a social media marketing campaign, you may not know where to start with Snapchat advertising. However, this doesn’t mean that you should hold out on running a Snapchat advertising campaign.
Hiring a Snapchat advertising company will help you get started. They have years of experience, so they will know how to run a campaign for your business.
How do I choose the right Snapchat advertising company for my business?
If you’re ready to invest in Snapchat advertising services, the next step is to find the right advertising company for your business. If you’re trying to target the 78 percent of 18-24-year olds who use this platform, you want to ensure you’re choosing a company that will effectively reach them.
So, how can you find the right Snapchat advertising company for your business?
1. Look at their social media work
First and foremost, the right Snapchat advertising company for your business will have experience with the platform. You want to focus on a company that knows how to use Snapchat and create effective ads.
The best way to find out if they have experience with Snapchat advertising is to check out their portfolio. A portfolio will give you insight into a company and help you see the extent of their Snapchat experience.
Companies that have experience with Snapchat advertising should be able to show results. It should be evident that your Snapchat business manager knows how to create and maintain successful campaigns. At the very least, your Snapchat advertising company should have experience with Snapchat ads or be familiar with them.
Since Snapchat advertising just recently became attainable, some advertising companies may not have an abundance of experience with it. If that is the case, you can check out their other social media campaigns to gain a better understanding of how they drive success.
Snapchat ads operate similar to other social media advertising services, so it’s a good indicator of how well an advertising company can market through social media. If you find a company that drives valuable results and has experience with social media advertising, they may be a good fit for your business.
2. Check out pricing
Before you fall too far into the rabbit hole while looking at a social media marketing company, ensure that they fit in your budget. You want to hire a social media marketing company that will work with your budget and allow you to drive results.
This can be a challenge because many Snapchat advertising companies will hide their prices. They want to remain competitive with their competition, so they often rely on people to contact them to learn more about their services.
Some companies, like WebFX, offer transparent social media pricing to make it easy for you to know what you’re getting. You’ll see the prices for the services and what you get with your package.
If a company doesn’t offer transparent pricing, you must contact them and wait to see how much they charge for Snapchat advertising services.
3. Look at client testimonials
Once you find a Snapchat advertising company that fits your budget, the next step is to see what others are saying about them. Client testimonials are a valuable piece of information that helps give you insight into a company’s work.
You want to see dozens of testimonials from your Snapchat business manager. When a company has an abundance of testimonials, it’s a good sign that they do quality work. Partner with a company that has a positive reputation for driving results with social media marketing.
The most common place to access testimonials is on a company’s website. You can see what their clients are saying and the experience they had with the company.
Another option is to go to sites where people can publicly review a company. Google My Business and Facebook are two common places where people review companies. These sites offer your business a great opportunity to fully understand a Snapchat advertising company’s work.
4. Ask questions
When you’re on the hunt for Snapchat advertising services, don’t be afraid to ask questions. Asking questions will help you understand an advertising company better and decide if they’re a good fit for your business.
Here are some example questions you can ask a company:
- What is your experience with running Snapchat ads?
- How do you handle issues with ads?
- What's your team like? How do they work on projects?
- How can I reach you if there are issues, questions, or comments?
- What makes your company stand out form the competition?
These are just a few starter questions that can help you get more in-depth with your Snapchat advertising company.
WebFX will help you create Snapchat advertising campaigns that drive results
Snapchat is a great opportunity for you to advertise your business to interested leads. You can get your business in front of these leads in an app that is heavily used by them. At WebFX, we know how to run Snapchat ads that drive results.
We’re a full-service digital marketing company that specializes in social media advertising. We have a team of over 200 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that works for your business.
If you’re looking for a company that drives results, look no further than WebFX. In the past five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We know how to create campaigns that help our clients grow their business.
Don’t believe us? Just ask our clients! Check out our 550+ client testimonials that attest to the awesome work we do.
Get started today
If you’re ready to start earning more valuable leads through Snapchat advertising services, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business reach new heights!