Is Content Marketing Worth It? Yes. Find Out Why!

Content marketing is one of the most time-consuming strategies — you need to research topics, plan how to write them, write the content, edit it, and publish it. It leaves many businesses wondering — Is content marketing worth it?

In short, yes.

Keep reading to find out why content marketing is worth it for your business to invest in!

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Keep Reading: 12 Benefits of Content Marketing

Is content marketing worth it?

Yes.

Content marketing is worth it for your business because it drives qualified traffic to your website, helps you earn qualified leads, and drives more revenue for your business. While it does take time and effort to create content, the benefits you receive from that content are much greater.

4 reasons why content marketing is worth it

Here are some reasons why content marketing is worth it:

1. It attracts customers looking for industry-relevant information

Let’s say you own a garage door repair and installation company. Your target audience might be looking for information about whether they should swap out an individual garage door panel or replace their garage door altogether. They’ll head over to Google to search, “Should I repair or replace my garage door?” 

If you want to reach this audience, you should create a blog post matching that exact phrase — you know it’s a common question customers have. Using the relevant keywords will help website visitors find your blog, read the post, and decide it’s more cost-effective to replace their garage door. 

While the customer may or may not decide to use your company at that moment, the time spent on your page tells Google you provided high-quality, helpful information. And hopefully, your company is now on the visitor’s mind as they’re searching for a solution or the next time they have a question about their garage door. 

2. Content marketing helps you rank better in Google

Speaking of content — did you know that Google rewards websites for providing useful content? As the world’s preferred search engine, Google aims to serve the most helpful information to searchers. 

Google’s search engine results pages (SERPs) ranking algorithm favors relevant and search-optimized content. 

So, what is high-quality content? Top-notch content is three-fold:

1. It answers the user’s original search query and provides them with the information they need
2. It’s optimized for search engines, including a healthy mixture of long-tail keywords, internal links, and more
3. It follows Google’s content guidelines and best practices, like E-E-A-T

With the rising dangers of thin, unoriginal AI content, Google prefers high-quality content, even if it’s posted less frequently, over scrappy or invaluable posts that are published regularly. The more authoritative and high-quality the content, the better — for Google, you, and your leads! 

3. Serves your customers throughout the buyer lifecycle 

Content marketing is for all stages of the buyer lifecycle. You can create content for those unfamiliar with your brand, new to your brand, and loyal customers. Each piece of content will serve a different purpose, depending on where your lead is in the buyer lifecycle. For example, you can create content for: 

• Top-of-funnel (TOFU) leads
• Middle-of-funnel (MOFO) website visitors
• Bottom-of-funnel (BOFU) customers

Content marketing enables you to reach people no matter where they’re at in the buyer’s journey. From surface level blog posts to in-depth guides, you’re able to reach, engage, and help your audience at all the stages.

4. The benefits of content marketing continue after publication

So, why is content marketing worth it? One of the biggest benefits of creating content is that you continually get value from your content, even after you publish. 

With advertisements, for example, the benefits stop when your ad campaigns stop. With content marketing, your content can drive results six months, a year, or even two years after publication!

Once your content is on the web, it can continually drive valuable traffic to your website. You may need to update your content every once in a while, but the benefits you reap from it make it a worthwhile investment.

Partner with WebFX for expert content marketing services

Now you know that content marketing is worth the investment. If you’re not sure where to start, our digital marketing and copywriting experts at WebFX can help. 

We have 100+ specialized content writers that can help you create valuable content for your website that provides continuous value for your business. 

With over 28 years of experience in digital marketing, you can feel confident we know how to craft content that drives traffic, leads, and revenue.

Ready to get started? Contact us online today or give us a call at 888-601-5359 to speak with a strategist!