When you dive into the world of marketing, you’ll hear a lot of terms thrown around that you need to know. As you sift through the sea of marketing jargon, you come across one term repeatedly: Conversion rate (CVR). So […]

In this video, Patrick from our WebFX Internet Marketing team will explain the basics of personalized marketing. Keep reading to learn more! Transcript: One survey showed that more than 60% of online shoppers would cut their loyalty to a […]

So, you've created a great landing page to promote a special offer. Now it's time to ensure your forms turn your visitors into leads. That's where lead form optimization comes in. Lead form optimization involves tweaking and testing various […]

CRO audit definition: A conversion rate optimization (CRO) audit is an assessment of your website and the marketing channels leading to it that helps you identify opportunities to improve your conversion rates. Sandy is looking for ways to optimize […]

Which of your digital marketing activities are driving conversions? Every marketing manager needs to know the answer to this question. After all, measuring your return on investment (ROI) and identifying which campaigns drove the most conversions can help you finetune […]

Your website conversion rate depends on several aspects of its design and performance. Improving conversion rates by continually optimizing your website is the best method for maximizing the return on your marketing investment. But how can you optimize your […]

The announcement is in — the Google Optimize Sunset is official! On September 30, 2023, Google Optimize and Optimize 360 solutions will no longer be accessible. Any customizations or experiments you've set up can keep running until then. Google Optimize's […]

Did you know that only 22% of companies are happy with their conversion rates? For your business to earn more revenue, you need to boost your conversions first. But where do you start? By looking at these conversion rate optimization […]