Conversion Rate Optimization

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What is Conversion Rate? CVR Meaning, Formula, and Reason to Track

Conversion Rate Optimization

When you dive into the world of marketing, you’ll hear a lot of terms thrown around that you need to know. As you sift through the sea of marketing jargon, you come across one term repeatedly: Conversion rate (CVR). So […]

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What is Personalized Marketing?

Conversion Rate Optimization

In this video, Patrick from our WebFX Internet Marketing team will explain the basics of personalized marketing. Keep reading to learn more! Transcript: One survey showed that more than 60% of online shoppers would cut their loyalty to a […]

How to Optimize Lead Forms in 9 Simple Steps

Conversion Rate Optimization

So, you've created a great landing page to promote a special offer. Now it's time to ensure your forms turn your visitors into leads. That's where lead form optimization comes in. Lead form optimization involves tweaking and testing various […]

What is a CRO Audit? + How to Run a CRO Audit in 9 Steps

Conversion Rate Optimization

CRO audit definition: A conversion rate optimization (CRO) audit is an assessment of your website and the marketing channels leading to it that helps you identify opportunities to improve your conversion rates. Sandy is looking for ways to optimize […]

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Conversion Rate Optimization

Your 9-Point CRO Checklist To Drive More Conversions

You have a website that's attracting many site visitors and leads. You don't want to rock the boat by redesigning it, but you'd like it to generate more conversions for your business. This blog post is a nine-point conversion […]

5 Conversion Tracking Tools for Marketing Teams in 2023

Conversion Rate Optimization

Which of your digital marketing activities are driving conversions? Every marketing manager needs to know the answer to this question. After all, measuring your return on investment (ROI) and identifying which campaigns drove the most conversions can help you finetune […]

How to Increase Website Conversion Rate for a Major Revenue Boost

Conversion Rate Optimization

Your website conversion rate depends on several aspects of its design and performance. Improving conversion rates by continually optimizing your website is the best method for maximizing the return on your marketing investment. But how can you optimize your […]

The Official Google Optimize Sunset: What Does It Mean for Your Business?

Conversion Rate Optimization

The announcement is in — the Google Optimize Sunset is official! On September 30, 2023, Google Optimize and Optimize 360 solutions will no longer be accessible. Any customizations or experiments you've set up can keep running until then. Google Optimize's […]

40+ Conversion Rate Optimization Statistics to Help You Convert More Leads

Conversion Rate Optimization

Did you know that only 22% of companies are happy with their conversion rates? For your business to earn more revenue, you need to boost your conversions first. But where do you start? By looking at these conversion rate optimization […]

Woman in a white shirt sitting on a couch and shopping on a latpop with a credit card in hand
Conversion Rate Optimization

Boost Your Conversion Rate by Following These 12 Conversion Rate Optimization (CRO) Trends

Did you know that only 22% of companies are happy with their conversion rates? If you’re not happy with your conversion rate, you’re not alone. Many companies look to improve their conversion rates to help boost company sales and revenue. […]