Digital Marketing Glossary: Browse Marketing Terms & More in 2023
What is Digital Marketing?
GlossaryHome What Is Digital Marketing? The Definitive Guide to Digital Marketing What is digital marketing? Digital marketing is the practice of promoting a business through online channels like search, social, paid, and email. It provides a powerful and cost-effective way […]
What is Account-Based Marketing
GlossaryHome What Is Account-Based Marketing? According to 97 percent of marketers, account-based marketing (ABM) delivers a higher return on investment (ROI) than other marketing strategies. View our Digital Services
Churn Rate Definition
GlossaryHome What is Churn Rate and How Do You Calculate It? Churn rate is the percentage of subscribers or customers who cancel a subscription or stop buying a product or service within a specific period. Use Free Churn Rate Calculator
What is an Attribution Model and What Kind Should You Use?
GlossaryWhat Is an Attribution Model and What Kind Should You Use? It’s important to track marketing metrics so you know how to reoptimize your campaigns, and attribution models can help you do that. But what is an attribution model? Keep […]
What Is Marketing?
What Is Marketing? Definition, Strategies, And Benefits What is marketing, and how can it help your business? If these questions are currently on your mind, we’ve got you covered. Keep reading to learn the definition of marketing and how it […]
What is Marketing Management?
GlossaryHome 7 Best Content Marketing Companies Across the Globe Content marketing is one of the most valuable strategies for helping your business boost traffic on your site and obtain more qualified leads. But content marketing is a big undertaking and […]
What is Competitive Analysis?
GlossaryHome 7 Best Content Marketing Companies Across the Globe Content marketing is one of the most valuable strategies for helping your business boost traffic on your site and obtain more qualified leads. But content marketing is a big undertaking and […]
What is a Brand Style Guide and Six Elements You Should Include
GlossaryHome 7 Best Content Marketing Companies Across the Globe Content marketing is one of the most valuable strategies for helping your business boost traffic on your site and obtain more qualified leads. But content marketing is a big undertaking and […]
What is Ecommerce Digital Marketing?
GlossaryHome How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]
What Is B2C Digital Marketing?
Home What Is B2C Digital Marketing? If you want your business-to-consumer (B2C) company to succeed, you have to market it. That’s the only way to put your name out there and persuade people to buy from you. Read on to […]