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40+ Conversion Rate Optimization Statistics to Help You Convert More Leads

Did you know that only 22% of companies are happy with their conversion rates? For your business to earn more revenue, you need to boost your conversions first. But where do you start?

By looking at these conversion rate optimization (CRO) statistics, you’ll gain insight into everything you need to know about conversions. You can see what strategies work best for converting prospects, the average conversion rate, and more!

We’ve broken down these 40+ CRO stats into these categories, so jump ahead to the right section below!

Keep reading to gain insight into CRO through stats!

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General CRO stats

To start this list of stats on CRO, let’s look at some general CRO stats that provide insight into getting conversions:

  1. 79% of generated leads don’t convert into sales.
  2. 63% of consumers will buy online from you if they’ve had a positive in-store experience.
  3. 56% of leads aren’t ready to buy yet.
  4. 55% of marketers say finding leads that convert is one of the biggest challenges to generating new leads.
  5. 40% of online transactions happen on mobile.
  6. 30% of businesses say that closing deals is their number one challenge in sales.
  7. 6% to 12% is how much inbound marketing increases conversion rates for the average website.
  8. 3% of ecommerce customers convert on desktop.
  9. 3% of online shoppers convert while using a tablet.
  10. 3% is the average conversion rate across all ecommerce businesses.
  11. 2% is the average conversion rate across all industries.
  12. 2% of ecommerce customers convert on mobile devices.

The checkout cart with a sweater in it on Patagonia's website

What these CRO statistics tell you

After looking at these general conversion rate optimization statistics, we can gather a few insights:

  • Don’t expect all users to convert: Not everyone who visits your website will convert or convert immediately. It takes time to nudge prospects towards converting, whether that conversion is signing up for emails or purchasing a product.
  • Building a positive in-store experience impacts online experience: If you have a brick-and-mortar location, you’ll want to ensure you deliver a positive in-store experience. Positive in-store experiences lead to more online engagement and conversions.
  • Focus on the mobile experience: More people are shopping with mobile devices. If you want to boost your conversion rate, consider improving the mobile experience to maximize results.

Digital marketing conversion rate optimization statistics

Next up, let’s look at some digital marketing CRO stats. These statistics focus on conversions regarding different digital marketing strategies, which we’ll break down into different sections.

First, let’s look at some basic digital marketing CRO stats:

  1. When marketers follow up within five minutes of a desired action, they’re nine times more likely to convert leads.
  2. Businesses that use content marketing see six times more conversions than businesses that don’t.
  3. 73% is how much higher conversion rates are when marketers target leads based on their position in the sales funnel.
  4. 67% of users are more likely to buy from a mobile-friendly company.
  5. 46% of sales are made on mobile phones.

Video marketing CRO statistics

Now let’s dive into some strategy-specific stats on CRO:

  1. 80% is how many conversions improve by adding a video on your landing page.
  2. 70% of business-to-business (B2B) marketers think video content helps leads convert.
  3. 64% of consumers purchase a product after watching a branded video.

Advertising CRO statistics

Advertising is part of any digital marketing strategy. Here are a few statistics to get you started:

  1. 80% is how much conversion rates increase when pain points and questions are addressed on a landing page.
  2. 70% of website visitors who were retargeted with display ads were likely to convert.
  3. 17% is how much the conversion rate for Google Ads has increased.Screenshot of display ad on YouTube
  4. 9% is the average Facebook ad conversion rate.
  5. 2% is the average landing page conversion rate.

Email marketing CRO statistics

  1. 760% is how much revenue can increase from creating segmented email marketing campaigns.
  2. 76% of shoppers have purchased from an email they received.
  3. 50% is how much more sales email marketing generates than other lead generation methods.
  4. 28% is how much conversion rates increase when emails have a call to action (CTA) button.
  5. 10% is how much conversions increase when emails are personalized.
  6. 0.3% to 4% is the average email conversion rate across industries.

Promotional email from Patagonia for their work clothing

Customer relationship management (CRM) CRO statistics

  1. 300% is how much customer relationship management (CRM) software can increase conversion rates.
  2. 87% is how much sales can improve by using mobile CRM software.
  3. 77% of marketers convert more leads using automation software than those that don’t.
  4. 45% of businesses say their sales revenue improved by using CRM software.
  5. 29% is how much sales can increase by using CRM software.
  6. 14% is the close rate for search engines.

Website CRO stats

  1. 81% of consumers need to trust a brand to buy from them.
  2. 37% of consumers are more likely to buy from a mobile-responsive website.
  3. 15% is how much higher conversion rates are when mobile websites load in two seconds or less.
  4. 7% is how much conversions increase when you increase website speed by one second.
  5. 3% is the average conversion rate for pop-ups on a website.

What these CRO statistics tell you

When looking at these digital marketing CRO statistics, you can gather a few insights about what you need to do to maximize conversions through your campaigns:

  • Focus on the user experience: If you want your audience to convert, you must focus on delivering an online experience that keeps them engaged. Poor user experience leads to people bouncing from your site, loss of revenue, and lack of conversions.
  • Integrate videos into your campaigns: As evidenced by the CRO statistics, video plays a strong role in helping prospects convert. Try to create and integrate videos into different campaigns to boost engagement and earn more conversions.
  • Design emails strategically: When trying to boost conversions for your business, consider how your email design impacts your conversions. Use features like CTA buttons, rather than text, to nudge prospects towards conversion.
  • Use CRM software: CRM software is a key piece to your conversion rate optimization success. By utilizing a CRM platform like Nutshell, you can maintain key data about prospects that helps you nudge them towards conversion.

Converting on third-party platforms

Last on this list of CRO statistics is a few quick stats about earning conversions on third-party platforms. Here’s what you need to know:

  1. 80% of people are more likely to buy from Amazon than other ecommerce vendors.
  2. 66% of Americans have purchased something from Amazon.
  3. 61% of eBay’s total sales are through mobile devices.
  4. 50% of Amazon purchases finish in less than 15 minutes.
  5. 40% of items on eBay sell.
  6. 28% of Amazon purchases are completed in three minutes or less.

What these CRO statistics tell you

When looking at these CRO stats, you can learn a few things about selling on third-party platforms. Here are a few takeaways:

  • Consider the value of selling on third-party platforms: As you can see from some statistics listed above, many people purchase on third-party platforms. If you aren’t selling on platforms like Amazon or eBay, consider the value it could offer to your company.
  • Provide the most important information fast: When people shop on third-party platforms, they’re often making purchases quickly. Make sure you have all the essential information first, so you can show prospects your item fits their needs, and they will purchase.

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Did these CRO statistics inspire you?

After reading through these conversion rate optimization statistics, you can see where there are opportunities to improve your conversion rate, what a reasonable conversion rate is, and more!

For more helpful stats, check out our list of sales statistics. And if you want to acquire more knowledge about subjects like CRO and other marketing tactics, subscribe to Marketing Manager Insider!

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