Are you spending too much or too little on your pay-per-click advertising (PPC) campaigns? PPC budget management is important for any business, from small- to medium-sized businesses (SMBs) to large enterprises. It ensures your spending is optimized and […]

Fun fact: Among the U.S.-based marketers we surveyed, 50% already use AI for their campaigns. As more marketers use artificial intelligence (AI) and integrate it into their marketing strategies, you probably wonder if it’s time for you to […]

There are so many digital marketing channels that it can be difficult to determine which is the right fit for your business. Display advertising is an integral component of a comprehensive digital marketing strategy. If you’re wondering […]

If you’ve been searching for advertising services, you’ve probably come across Fiverr, or even browsed its offerings. With all the cheap advertising services offered on the site, you probably can’t help but ask, “Is Fiverr advertising worth it?” Today we’re […]

What is awareness advertising? Awareness advertising is a marketing strategy that aims to increase consumers’ familiarity with a business’s products or services. While you may be tempted to focus solely on bottom-of-the-funnel (BOFU) goals, like conversions and revenue, BOFU efforts […]

Google recently announced that its Ad platform will be sunsetting Similar Audiences. So, what does this mean for you and other advertisers who use Google Ads’ Similar Audiences tool to reach new customers? Read on to learn more about why […]

Are you looking for A/B testing ideas for responsive search ads? This post covers five ideas to help you optimize your responsive search ad campaigns and maximize your click-through rate (CTR). Your pay-per-click (PPC) ad campaign is crucial to […]

In 2021, Google announced that they were migrating their audience expansion-based video action and discovery campaigns to an optimized targeting system, raising questions among marketers about the difference between Google Ads optimized targeting and audience expansion. Comparatively, Google Ads […]