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5 PPC Budget Management Tips to Get More Bang for Your Buck

PPC

Are you spending too much or too little on your pay-per-click advertising (PPC) campaigns? PPC budget management is important for any business, from small- to medium-sized businesses (SMBs) to large enterprises. It ensures your spending is optimized and […]

AI Advertising: the Benefits and Challenges You Need to Know

PPC

Fun fact: Among the U.S.-based marketers we surveyed, 50% already use AI for their campaigns. As more marketers use artificial intelligence (AI) and integrate it into their marketing strategies, you probably wonder if it’s time for you to […]

Where Does Display Advertising Fit in the Sales Funnel?

PPC

There are so many digital marketing channels that it can be difficult to determine which is the right fit for your business. Display advertising is an integral component of a comprehensive digital marketing strategy. If you’re wondering […]

Is Fiverr Advertising Worth It? a Review of Fiverr Advertising Gigs

PPC

If you’ve been searching for advertising services, you’ve probably come across Fiverr, or even browsed its offerings. With all the cheap advertising services offered on the site, you probably can’t help but ask, “Is Fiverr advertising worth it?” Today we’re […]

PPC

Ad Waste — Definition, Causes, and How to Prevent It

Ad waste happens when you spend money on advertising and marketing campaigns that don’t bring in any profit for your business. Every dollar matters when you spend on advertising. You want to make sure that your advertising strategies are working […]

Read "Ad Waste" Now ~ 5 minute read

Your Ultimate Guide to Awareness Advertising

PPC

What is awareness advertising? Awareness advertising is a marketing strategy that aims to increase consumers’ familiarity with a business’s products or services. While you may be tempted to focus solely on bottom-of-the-funnel (BOFU) goals, like conversions and revenue, BOFU efforts […]

Google is Sunsetting Similar Audiences: Here’s What You Should Know

PPC

Google recently announced that its Ad platform will be sunsetting Similar Audiences. So, what does this mean for you and other advertisers who use Google Ads’ Similar Audiences tool to reach new customers? Read on to learn more about why […]

Top 5 A/B Testing Ideas for Responsive Search Ads to Maximize Your Conversion Rate

PPC

Are you looking for A/B testing ideas for responsive search ads? This post covers five ideas to help you optimize your responsive search ad campaigns and maximize your click-through rate (CTR). Your pay-per-click (PPC) ad campaign is crucial to […]

Read Blog Post ~ 9 minute read

Everything You Need to Know About Google Ads Optimized Targeting and Audience Expansion

PPC

In 2021, Google announced that they were migrating their audience expansion-based video action and discovery campaigns to an optimized targeting system, raising questions among marketers about the difference between Google Ads optimized targeting and audience expansion. Comparatively, Google Ads […]

PPC

5 Best Advertising Agencies of 2023 In the World

Last updated: August 18, 2023 With an advertising agency partnership, you can drive far better results for your marketing, ultimately leading to higher amounts of revenue. On this page, we're diving into the top advertising agencies in the world for […]

Read Blog Post ~ 11 minute read
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