PPC

Video on demand (VOD) platforms have skyrocketed in popularity over the past several years. These streamers offer ad-supported packages that allow users to consume content with commercial breaks, much like they would on cable TV. These advertisements help keep the […]

As technology advances, the most successful advertising forms evolve to meet consumers’ changing demands and interests. Today, video advertising is at an all-time high and quickly becoming one of the most effective digital marketing promotional tools. Video has an online […]

Pop-up ads have made a comeback. Think about it: how many reputable, well-known sites have you visited recently that employed a pop-up? While pop-up ads might have once been known for causing viruses and annoying users, they can now help, […]

A Google conversion is when an individual interacts with your ad or free product listing on Google and then does something valuable for your business, such as contacting you or purchasing a product. It’s essentially a website conversion through Google. […]

Twitch has seen tremendous growth since its inception in 2011, averaging nearly three million concurrent viewers. Think about that from a marketing perspective —- that’s a vast pool of people hanging out in one place that you can try to […]

Google Ads is an effective advertising platform from the popular search engine, Google. Advertising through Google is an effective way to increase your site’s traffic and sales by reaching more qualified searchers. If you aren’t sure how to maximize results […]

A successful marketing strategy is an essential part of a thriving business. With so many different ad campaigns available, your job as an advertiser is to find which type works best for your company. That’s where comparative marketing comes in! […]

Online advertising is one of the most effective types of marketing campaigns there is. When you display ads to users based on their specific interests, they’re very likely to engage with them and end up becoming customers down the line. […]

As a business owner, your goal is for customers to buy your products or services so you can make a profit and sustain your operations. One of the best ways to boost sales is through advertisements, which notify potential customers […]

Neglecting to set your targeted locations or forgetting to establish the right targeting locations for your Google Ads campaigns are a surefire way to quickly eliminate your daily budget. Without location targeting, you’ll attract less than ideal website traffic and […]