PPC

With ad clickers being 50% more likely to buy products than organic visitors, every marketer needs to keep up-to-date on the major PPC trends for 2023. Ready for the newest PPC trends and updates in 2023? We’ve got […]

In this video, Jess from the WebFX Marketing team explains how to advertise on YouTube.  Transcript: How do YouTube ads work? Keep watching this video for the answer. Why invest in YouTube ads? For starters, YouTube has a massive […]

Definition: Google AdSense is an advertising program on the Internet that lets websites or YouTubers host ads on their sites or channels to earn money. Looking for ways to make money from your website, blog, or YouTube videos? After all, […]

With over 724 million monthly unique searchers on Microsoft’s Search Network, Microsoft Advertising isn’t something to pass up. Microsoft advertising, done through the Bing search engine, is a valuable strategy for helping you reach prospects where they search. If you […]

With over 182 million subscribers, Spotify is a valuable platform for helping you reach people while they listen to their favorite tunes and podcasts. With Spotify advertising, you put your business in front of listeners and help them discover your […]

Did you know that pay-per-click (PPC) visitors are 50% more likely to buy than organic visitors? Businesses can leverage PPC to boost brand awareness, drive site traffic, and grow their revenue. Before you run a PPC campaign, though, it’s important […]

Did you know that over 96% of Americans have made at least one online purchase? Today, it’s easier than ever for consumers to use their smartphones or other mobile devices to purchase their favorite products in only a few clicks. […]

There are many ways to advertise online. One of the most common methods is to display ads for your business on third-party websites. At one point in time, that type of advertising was arranged manually — today most of it […]

When it comes to getting prospects to convert into clients, account-based marketing (ABM) is essential. It helps you implement personalized, targeted campaigns for specific accounts and prospects tailored to their interests and needs. Not convinced that ABM is the […]

A few years ago, choosing the right bid strategy for your paid search campaigns in Google Ads and other paid search platforms was simple. Both Google and Microsoft Ads offered manual cost-per-click (CPC) bidding with the option to enhance bids […]