What is awareness advertising? Awareness advertising is a marketing strategy that aims to increase consumers’ familiarity with a business’s products or services. While you may be tempted to focus solely on bottom-of-the-funnel (BOFU) goals, like conversions and revenue, BOFU efforts […]

Google recently announced that its Ad platform will be sunsetting Similar Audiences. So, what does this mean for you and other advertisers who use Google Ads’ Similar Audiences tool to reach new customers? Read on to learn more about why […]

Are you looking for A/B testing ideas for responsive search ads? This post covers five ideas to help you optimize your responsive search ad campaigns and maximize your click-through rate (CTR). Your pay-per-click (PPC) ad campaign is crucial to […]

In 2021, Google announced that they were migrating their audience expansion-based video action and discovery campaigns to an optimized targeting system, raising questions among marketers about the difference between Google Ads optimized targeting and audience expansion. Comparatively, Google Ads […]

Transcript:  Not sure how to create a programmatic advertising strategy? Don’t worry. We’ll give you some pointers in this video. Before we get into those details, let me quickly review what programmatic advertising is. What is programmatic advertising? Programmatic […]

What is CPM? CPM stands for cost per mille, and it measures how much you spend on your ads for every 1000 views they receive. It goes without saying that you need to track how much you’re spending on your […]

If you’re an ecommerce business, then you know Amazon is a gold mine of prospective customers looking to make a purchase. Advertising with Amazon video ads can put your business in front of the right people at just the right […]

Online shopping has evolved to meet the needs of modern customers, who prefer a more visually engaging experience. 86% of shoppers expect to see images when they go online to make purchases. That's where Google Ads image extensions come into […]