Did you know 28% of users spend their Internet time on social media?

As more businesses realize the impact of social media, they rely more on it to get themselves in front of customers.

While social media marketing is a great way to build your profile, social media advertising will help you reach more interested leads and earn conversions.

So, what is social media advertising, and why should you use it? Keep reading to find out!

If you’re a cable-television regular, you’ve likely had some exposure to the 17-season television show, American Idol. And if you’ve seen American Idol, you’ve seen Simon Cowell — the dark-haired, British music producer and reality television star.

His harsh critiques aren’t for everyone, but his fans are adoring.

But what does Simon Cowell have to do with Facebook marketing?

We’ll get into that, as well as everything you need to know about successful Facebook marketing for your business on this page.

Paid or organic facebook advertising? see what our experts say

If you want to kick off or improve your YouTube presence as a small to midsized business, YouTube video promotion is probably something that has crossed your mind.

As a brand or a newbie, it’s extremely important to utilize videos since brand association increases by about 139 percent after watching a video.

Whether you want to let customers know about new products and services, show off your latest accomplishment, or talk to users about product features, video is a great way to do it.

Facebook is one of the best places to advertise your products and services. With seven in 10 adults using the popular social platform, it’s guaranteed that you’re advertising to a huge pool of potential customers.

But when it comes to organic vs. paid Facebook marketing, which is best? Should you stick to organic Facebook advertising or should you branch out and invest in paid Facebook advertising?

Get the answers to all of your Facebook advertising questions in this post!

Find Out why we think simon cowell cracked the code to facebook marketing