Owning and managing a small business takes time and effort. The same can be said for managing a small business’ social media accounts.

When you use best practices to understand your audience, set the right goals, engage with users, create content, and leverage ad targeting, you can take your small business social media marketing to the next level. By taking things one step at a time, you’ll be better prepared to launch a social media campaign and connect with potential customers that you haven’t reached yet!

Are you trying to reach new people with your business on Facebook, the world’s largest social network? With Lookalike Audiences on Facebook, you can do that, connecting with new and potential customers to build brand awareness, brand loyalty, and revenue.

Keep reading to learn how Lookalike Audiences can help you achieve your advertising goal!

With more than two billion users, Facebook offers unparalleled access to the world’s shoppers — including businesses. While you can reach your audience through the platform’s ad services, which include video ads, it’s critical that you create compelling content that makes your target audience act.

For many businesses, that means encouraging users to like or follow your page, join your email newsletter, or visit your website — steps that can turn a high-value audience member into a hot lead for you and your team.

The question for many companies, however, is how do you do that with video ads on Facebook?

With more than 20 million companies messaging consumers on Facebook Messenger, it’s obvious that the platform offers value to businesses. Whether you’re helping shoppers make a purchase, assisting customers with questions, or offering recommendations to new clients, it’s an essential tool.

Its bots, however, are an even more critical feature for small-and-midsized businesses (SMBs). With a smaller team and more responsibilities, a Facebook Messenger bot serves as the perfect assistant by handling those day-to-day customer service tasks that turn shoppers into repeat customers.

Keep reading to discover why a Facebook Messenger bot for business is perfect for SMBs!

LinkedIn boasts more than 550 million users, making it the world’s largest professional network. That makes it an excellent platform for businesses looking to find and recruit candidates for a variety of positions, from entry- to senior-level.

With carousel ads, LinkedIn now offers companies a whole new way to connect with professionals. Even better, these advertisements help your business minimize its ad spend and maximize its recruitment efforts, allowing you to fill positions with top-notch candidates fast.

Keep reading to learn more about the advantages of LinkedIn carousel ads!

With interactive video, businesses can connect, engage, and convert users in new ways. The addition of interactive video to Facebook makes the content type even more enticing for companies, as the social media platform boasts more than 1.4 billion daily users.

While Facebook offers access to a substantial number of users, those users demand compelling content — whether it’s interactive or static. That’s why it’s essential that you create interactive videos on Facebook that encourage engagement, shares, likes, and more.

How do you do it, though? Keep reading, as we’re highlighting seven easy and creative ways to engage users.