13 Lead Generation Tools to Help You Generate More Leads

Did you know that 55% of marketers say finding leads that convert is one of the biggest challenges of generating new leads? If you feel this way about your lead generation efforts, you’re not alone!

Finding and converting high-quality leads is a challenge, but you can make the job easier by using lead generation tools. Lead gen tools help you capture qualified leads for your business and nurture them into customers.

On this page, we’ll go over everything you need to know about lead generation software, including:

• What are lead generation tools?
• What type of lead generation tools are there?
• 13 best lead generation tools for 2024

Keep reading to learn more!

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What are lead generation tools?

Lead generation tools are software that help you with capturing leads and nurturing them towards conversion. These tools help you figure out who’s interested in your business, so you can send tailored marketing messages that get them to engage and convert.

4 types of lead generation tools

Before we dive into the best lead generation tools for 2024, let’s look at the types of lead generation tools you can use.

Here are three main types of lead gen tools you’ll find on the market:

• Inbound lead generation tools: These tools help you use strategies that drive people to your website by discovering you. These tools help you manage strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising.
• Outbound lead generation tools: With outbound lead generation tools, you get help managing strategies that involve reaching out to prospects, like through email marketing.
• Customer data management: A key component of lead generation and management is data. Some lead gen tools focus on helping you manage customer data to deliver better campaigns for your audience.
• Marketing management tools: Some lead generation tools help you do more than generate leads. Marketing management tools help you handle both inbound and outbound tasks for generating leads, as well as other marketing tasks.

Many lead generation tools will fall under “marketing management” and offer multiple features that help you handle various aspects of your marketing campaigns.

13 best lead generation tools for 2024

Ready to dive into this list of best lead generation platforms for your business? Here’s what tools we’ll cover:

1. Qualaroo
2. MarketingCloudFX
3. LeadPages
4. LeadFeeder
5. Nutshell
6. Outreach.io
7. Hotjar
8. MobileMonkey
9. ActiveCampaign
10. Intercom
11. Optimonster
12. Datanyze
13. Hello Bar

Keep reading to learn more!

1. Qualaroo

Cost: $80+ per month

Lead gen tool type: Customer data management

First on our list of lead generation tools is Qualaroo. Qualaroo is a customer data management tool that helps you obtain valuable data about the people interested in your business. This data helps inform your marketing strategies to improve them to drive more qualified leads for your business.

Here’s what you get with Qualaroo:

• Email survey creation
• Analytics powered by artificial intelligence (AI)
• Product feedback
• Website feedback
• And more

This lead gen tool is an excellent option if you want to create pop-ups on your website to capture leads for your business.

2. MarketingCloudFX

Cost: $875+ per month

Lead gen tool type: Marketing management

If you’re looking for a lead generation platform that enables you to do it all, check out MarketingCloudFX. This marketing management platform provides everything you need to manage your strategies and leads.

Here’s what you get with MarketingCloudFX:

• Customer journey tracking
• Automated segmentation
• Lead status updates
• Email campaign management
• Search engine ranking tracking
• And more

If you’re looking for lead generation software that provides everything you need under one roof, MarketingCloudFX is the solution for you.

Learn More About MarketingCloudFX

3. LeadPages

Cost: $37–$74 per month

Lead gen tool type: Inbound and outbound lead generation

Next on our list of the best lead generation tools is LeadPages. LeadPages is an all-inclusive lead generation tool that enables you to obtain and manage qualified leads for your business.

Here are some of the great features you get with LeadPages:

• Tailored landing pages
• Creation of opt-in offers for email
• Conversion optimized content
• Real-time performance tracking
• Testing options
• And more

This tool is an excellent option if you’re looking for something to help you manage your inbound and outbound lead generation efforts.

4. Leadfeeder

Cost: $79 per month (Free plan available)

Lead gen tool type: Inbound lead generation

Another one of the best lead generation tools is Leadfeeder. Leadfeeder is a business-to-business (B2B) lead generation tool that enables you to take page visits and turn them into high-quality leads for your business.

The paid plan for Leadfeeder offers:

• Website visitor identification
• Lead qualification
• Lead contact identification
• Information gathering
• And more

Leadfeeder is a great option if you’re looking to obtain qualified leads for your company.

Read: B2B Marketing Ideas You Can Employ

5. Nutshell

Cost: $16–$42 per user per month

Lead gen tool type: Customer data management

One of the best lead generation tools for managing data is Nutshell. Nutshell is customer relationship management (CRM) software that helps you manage your customer data. This tool is critical for lead generation because it enables you to understand your target audience better.

With Nutshell, you get great features like:

• Contact management
• Sales pipeline management
• Lead capture forms
• Email sequences
• And more

This tool is a great one to add to your list if you’re looking to understand your target audience better to attract and convert more leads.

Learn More About Nutshell

6. Outreach.io

Cost: Contact for quote

Lead gen tool type: Customer data management

If you’re looking for one of the best lead generation software options for closing your sales gap, Outreach.io is the solution you need. This tool helps you obtain and engage with prospects to turn more leads into sales.

With Outreach.io, you’ll get everything you need, including:

• Creation of custom workflows
• Pipeline generation
• AI-driven insights from data
• Forecasting user behavior
• And more

This lead generation tool is excellent for helping you manage your data more efficiently, so you can attract and convert more leads.

7. HotJar

Cost: $31+ per month (Free version available)

Lead gen tool type: Customer data management

If you want to understand your customers better, then HotJar is the tool for you. This lead generation tool is critical for helping you understand how people interact with your website so that you can improve their experiences.

HotJar provides you with:

• Heatmaps that track user behavior
• Recordings to see what your audience sees
• Feedback on your website experience
• Surveys from your audience

8. MobileMonkey

Cost: Contact for Quote

Lead gen tool type: Outbound lead generation

Are you looking to nurture leads through SMS marketing? If so, MobileMonkey is the perfect lead generation tool for you. This tool helps you create automated messages to send to leads through text messages and encourage them to convert.

Here’s what you get with MobileMonkey:

• SMS marketing tools
• Social media messaging tools
• Lead flow management
• Template creation for texts
• And more

If you’re looking to use SMS to turn more leads into sales, MobileMonkey is a great option!

9. ActiveCampaign

Cost: $9+ per month

Lead gen tool type: Outbound lead generation

One of the best lead generation platforms for sending emails is ActiveCampaign. ActiveCampaign is an email marketing platform that provides you with everything you need to send emails to prospects to turn them into sales.

Here’s what you’ll get with this lead generation tool:

• Marketing automation
• Unlimited email sending
• Drag and drop email builder
• Access to pre-built email templates
• Newsletter creation
• And more

If you want to turn subscribers into sales, this tool will help you accomplish that goal.

10. Intercom

Cost: Contact for quote

Lead gen tool type: Inbound lead generation

If people need to reach out to your business to ask questions and get help, you need a lead generation platform that can help you manage those queries. With Intercom, you can create positive chat experiences that turn prospects into leads.

Here’s what you get with Intercom:

• Chatbot creation
• Automated meeting scheduling
• Personalized help
• Account-based marketing setup
• And more

This software is an excellent option if you need help capturing more leads for your business.

11. Optinmonster

Cost: $9–$49 per month

Lead gen tool type: Inbound lead generation

If you’re looking for an inbound lead generation tool that will help you manage your leads, look no further than Optinmonster. This lead generation tool enables you to manage inbound traffic to turn prospects into leads.

Here are all the great features you get with Optinmonster:

• Pre-built templates for offer creations
• Audience targeting and segmentation
• Testing for promotional content
• Real-time tracking
• And more

If you’re looking to create special offers to share with your audience, Optinmonster can help you create promotional content that drives leads to your company.

12. Datanyze

Cost: $21–$39 per month (Free plan available)

Lead gen tool type: Inbound and outbound lead generation

With Datanyze, you can help your business collect more valuable data about prospects. This tool is an excellent option if you want to gather critical data that helps inform you about your target audience.

If you use Datanyze as one of your lead gen tools, you’ll gain access to features like:

• Capturing lead data
• Creation of email outreach
• Contact management
• Access to B2B prospecting tools
• And more

This data-focused lead generation tool is excellent if you want to capture high-quality leads for your business.

13. Hello Bar

Cost: $29–$99 per month (Free plan available)

Lead gen tool type: Inbound lead generation

One of the best lead generation platforms for helping you capture leads is Hello Bar. You can create custom pop-ups with Hello Bar that invite people to subscribe to your email or sign up for an event.

With Hello Bar, you get great features like:

• Numerous pop-up creations
• Live tests
• Targeting of devices
• Email integration
• And more

If you need a way to capture leads for your business, Hello Bar is a simple solution to help you achieve that goal.

Need help finding the proper lead generation tools for your business?

This article scratches the surface of lead generation software available to your business. If you aren’t sure what software is best to generate various types of sales leads for your business, WebFX can help.

Our proprietary marketing software, MarketingCloudFX, can help you track your marketing efforts, obtain qualified leads, and nurture leads towards conversion.

Our marketing software integrates seamlessly with several CRM platforms, making it easy to use data to power your marketing decisions. You’ll get an all-in-one marketing powerhouse that helps you make impactful decisions for your business.

Ready to earn more leads that turn into revenue? Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!