Increase Website Traffic with These 15 No-Fail Strategies

Every online business wants to increase website traffic. After all, the point of a website is to attract as much website traffic as possible to increase brand awareness, sales, and revenue. But if you’ve ever tried to increase website traffic on your own, you know that it’s not always as easy. When you hire a digital marketing agency, you can successfully increase traffic to your website with a wide variety of strategies.

5 areas of digital marketing that affect your website traffic

In the next section, we’re going to give you 15 actionable tips for increasing website traffic. Before jumping into those 15 tips, it’s helpful to understand the broad categories of digital marketing into which these tips fall.

Keep in mind that some of the tips may fit into multiple categories, and they all interact with each other as part of your overall digital marketing strategy. Most of them, however, have an area of digital marketing with which they most closely align.

Some of the most important types of digital marketing strategies include:

Search engine optimization (SEO)

SEO encompasses a wide range of tactics for helping your website rank well in search engine results for relevant keywords and phrases. Since 93% of online experiences begin with a search engine, SEO can dramatically increase the quantity and quality of traffic to your site.

Pay-per-click (PPC) advertising

PPC advertising involves placing ads on search engine results pages (SERPs), social media sites, and other websites. You pay each time someone clicks these ads, rather than paying for the ad space itself, making this a cost-effective strategy. You can bid on relevant keywords and target these ads to users with certain characteristics, helping you drive the right kind of traffic to your website.

Social media marketing

Social media sites like Facebook, Twitter, LinkedIn, and Instagram are an excellent way to grow your brand, expand your audience, and drive more website traffic. You can create a social media following and link back to your website in posts and ads to increase site traffic.

Content marketing

Content marketing involves creating online content, such as blog posts, ebooks, infographics, videos, and podcasts. The more high-quality content your website has, the more incentive users have to visit it. Content marketing also works hand in hand with strategies like SEO and social media marketing.

Web design and development

When your website is aesthetically pleasing, easy to use, and useful to visitors, people will want to visit it more often. A well-designed website is key to your digital marketing strategy and growing website traffic.

The importance of increasing traffic to your website

When your website doesn’t see enough traffic, it sets off a domino effect for your entire online presence.

Without a traffic-driving strategy, your business will take a hit in terms of:

The importance of increasing site traffic

Brand awareness

You know that you have a healthy brand awareness when you see tons of traffic to your website — it means that users are familiar with your brand and what you have to offer.

But when your website traffic drops off, you can start to see a lack of brand awareness, too.

Brand awareness is at its peak when your website shows up in SERPs, on social media feeds, and in PPC ads, and if your website isn’t getting traffic, you can bet that there’s something wrong with your strategy.

Brand awareness and website traffic go hand-in-hand, and if your traffic decreases, so does your brand awareness.

Sales and conversions

It’s no secret that when you see a decrease in website traffic, you likely also see a decrease in sales and conversions — especially if you only have an online ecommerce store.

Users can’t purchase your products and services if they don’t visit your website, so when you need a boost in website traffic, you likely also need a boost in sales.


The sales you make in a single year add up to your yearly revenue. If you’re not making the sales and conversions that you’re used to, your revenue will suffer as well.

It’s extremely important to the health of your business that you keep traffic high so that your revenue is impressive year after year.

Looking to partner with an agency that can increase website traffic?

WebFX is a full-service digital marketing agency that offers every strategy that we mention on this page. We know how important it is to increase traffic to your website, so we only implement strategies that we know to be successful.

We have more than 25 year of experience in digital marketing, and in the past five years alone, we’ve generated over $3 billion in sales and generated over 7.8 million leads. We’re proud of the results we’ve driven, but we aren’t done yet.

We love helping clients in a wide variety of industries including car dealershipsinsurance agencies, and jewelers, just to name a few.

Our clients are so thrilled with our work that we have more than 1020 verified client testimonials that speak to our results-driven mindset.

If you’re ready to increase traffic to your website, it’s time to partner with an agency that knows how to help you accomplish your goals.

To get in touch with WebFX, request a free quote online or give us a call at 888-601-5359!