How to Choose an Email Marketing Company
With email marketing, you can obtain qualified leads and provide them with the information they need to become customers. It requires you to take the time to nurture leads, but the results are well worth it.
On this page, we’ll discuss the benefits of email marketing and how you can find the right email marketing company for your business once you decide to outsource your email marketing. Keep reading to learn more about email marketing, and call us today at 888-601-5359 to speak with a strategist.
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The basics of email marketing
Before discussing the benefits of email marketing, it is important to understand how email marketing works. The purpose of email marketing is to build a relationship with your subscribers to get them to complete an action.
To get subscribers, you need to include email sign-up forms on your website. This is how you will earn the most credible leads. If potential leads are checking out your site, there’s a good chance they are interested in your business.
Your email marketing campaign will not be effective if you buy email marketing lists. These lists don’t contain people that are interested in your products or services. If you buy email lists, your emails will end up in the spam folder.
To have an effective email campaign, you need to earn subscribers from your site. These are more valuable leads because they are interested in your products. Once you have a list of subscribers, you start sending them emails.
There are various types of emails you can send. You can send advertisements and information about new products, links to content posts, and more.
The types of emails you send will depend upon your target market and what they want to see. If they respond well to promotional emails, you may lean towards sending more of those types of emails than links to content posts. It all depends upon the needs of your target audience.
When you send emails, you have a goal in mind. Most businesses set the goal of getting their audience to convert into customers. Your email should be structured so that it guides your audience towards achieving that goal.
This method brings your business success. It creates 50% more sales than other methods of lead generation. Email marketing is a great way to help your business earn more leads and conversions.
6 benefits of email marketing
There are numerous benefits you will experience while using email marketing. The benefits of this method are what make it so appealing to other businesses. Here are a few of the benefits of email marketing.
1. It’s cost effective
Your budget is an important part of your business. You want to choose methods that are cost effective, so you don’t have to worry about breaking the bank. Email marketing is one of the most cost-effective methods for earning conversions.
With email marketing, it doesn’t cost much to create an email and send it to your subscribers. You don’t have to spend money on posters, supplies, and other items like you do with traditional marketing. This method makes is nearly cost-free to reach potential leads.
The costs you incur with email marketing are minimal. You may pay to use an email program to keep your campaign organized, but it is a small cost in the grand scheme of your campaign. With so few costs, it leads your business to have a great return on investment (ROI).
That leads us to our next point.
2. It has a great return on investment (ROI)
For businesses like yours, the ROI is important. You want to know that you will make money back on your investment (and then some!). Email marketing is a method that has a great ROI.
Since it is relatively cheap to run an email marketing campaign, you have a great opportunity to get a good ROI. Since the leads are more qualified, they are more likely to convert. This means that there are more opportunities for your business to earn conversions.
When you use email marketing, you have the potential to earn $44 for every $1 spent. That’s an ROI of 4400%! It is a great method that has a lot of potential for your business to earn a profit.
3. It helps you nurture leads
As stated previously, email marketing has leads that are more qualified. These are people who visit your site and choose to sign up for your emails. They want to hear from your business and learn more.
Email marketing has some of the best leads because you draw in people who are already interested in your business. It makes it easier to nurture these leads towards conversion.
This method provides you with a direct connection to your leads. You have the ability to send them marketing material that resonates with their interests in your business. This method gives you the ability to send information right to your leads.
When you invest in email marketing, you are obtaining better leads that are more likely to convert.
4. It allows you to segment and target subscribers
So, why are email marketing leads more likely to convert? The answer is targeting.
Email marketing is a method that enables you to segment your subscribers. You can group your subscribers based on their interests, socioeconomic status, or geographic location. This enables you to create groups that all have similar interests in mind.
When you segment your audience, you can send content that is tailored to their needs. It enables you to breakdown your audience and provide them with content they want to see. Not everyone in your target audience has the same needs.
Let’s say your target audience is woman between the ages of 18-35. In that group alone, you can group people based on marital status, family status, education, and other demographic information. A single woman may want something different from your business than a woman who is married with children.
When you can tailor to the needs of your audience, you provide them with more valuable content. They are more likely to engage with your brand because your content is relevant to them. This enables you to nurture your leads better and earn conversions.
5. It increases brand awareness
Email marketing is a great way to keep your brand in the forefront of your audiences’ minds. When you send them emails, they are constantly reminded of your brand. It is a great way to keep them thinking about your business.
You may send emails that don’t earn conversions. Your subscribers may open them but take no action after that. It doesn’t mean that all is lost.
Just by opening your emails and reading them, you are building your brand recognition. You are keeping your brand in their minds and reminding them of your business. When it comes time to make a purchase, they will remember your brand and choose your business.
Email marketing is an effective method for building brand recognition.
6. It is measurable
When you invest money into a digital marketing method, you want to see results. You want to see if your method is working and if the money spent is worth it. Email marketing is a great method because it is measurable.
You can monitor your email campaigns as you launch them. It is easy to track different metrics of your campaign, especially if you use an email marketing program.
These programs enable you to track who opens your emails, who clicks on a link, and who converts. You can track these metrics and see how your emails perform. It is beneficial to your business because you get immediate results and see if your campaign was successful.
This enables you to alter your campaign as you go. If you see a certain type of email didn’t perform well, you can make changes and try a different strategy. It is a great method that gives you the flexibility to improve your campaign.
Email marketing is a great method for your business because you can measure your success to maximize the effectiveness of your campaign.
How to choose an email marketing company
Now that you know all of the great benefits of email marketing, the next step is to find the right company that will ensure you reap those benefits. There are numerous things to look for when you are trying to vet a long list of top email marketing companies.
1. Check out their portfolio
When you are trying to choose an email marketing company, you need to pick one that has experience. If you’re going to invest money into email marketing, you want to work with a company that will bring your business results.
The best way to see if they bring results is by looking for a portfolio. Portfolios will you a good idea of the type of work they do for their clients. You can see how much experience they have creating email marketing campaigns.
This also gives insight into their style and strategy. You can see if you like their style and if it is a good fit for your business. It is also a great way to see how they bring success with these strategies.
By looking for a portfolio, you will have a better idea of which companies work for your business.
2. Check out their prices
Your budget is important to your business. You need to know the cost of certain methods to know how they fit into your budget and if they are worth it for your business.
As you look at different email marketing companies, find out how much it will cost to hire that company. It can be a difficult task to find prices online because many companies hide their prices from the competition. You may need to take the extra step to contact the company to get a project estimate.
If a company publishes their prices online, it is a great opportunity for you to see how much it would cost to hire them and what you get in your package. This can help you determine if that company is a good fit for your business.
When you look at their prices, it will help you figure out which email marketing companies are affordable for your business.
3. Look at their company culture
When you hire an email marketing company, it is important to check out their company culture. You will be working with this company frequently. It is important that you choose a company that works well with your company.
You can start by looking at their company values. If you have conflicting values, it may be difficult for you to work with them. They may value quantity over quality, while you value quality over quantity.
This makes it difficult to work with a particular company because you don’t value the same things. You need to find a company that meshes well with your company.
You also want to look at their culture and how they treat their clients. Do they value each individual client or is it about numbers? When you have insight into how they treat their clients, you have an idea of how they will treat your business.
Company culture is important because it indicates how a company will treat you. You need to find a company that will value you as a client and help you create the best email marketing campaign for your business.
4. Ask about their process
When you are looking into an email marketing company, you need to ask about their process. This is an important factor that can help you determine which company is best for you. There are certain features you want to see in their process.
One feature you want to look for is an email marketing program. Which program do they use? Do they have their own program?
You want to look for a program like EmailMarketingFX. This program enables you to create, send, and monitor your email campaign all in one place. It is important to have a program that makes the process simple for your business.
If a company doesn’t have their own program, see which program they use. There are programs like MailChimp that any company can use to run an email marketing campaign for your business. It is important to know which program a company uses so that you know if it is a good program for your campaign.
Aside from the type of program they use, you want to see if they create mobile-friendly emails. Mobile-friendless is very important for emails because many people open emails on their phone.
In fact, 33% of all emails are opened on iPhones. Just imagine how many are opened on other mobile devices!
It is important that your company has experience creating mobile-friendly emails because many people open their emails on their phones. You want to provide users with a seamless experience, so it is important that you partner with a company that focuses on mobile-friendly emails.
5. Find out if they offer other digital marketing services
If email marketing is the first method you are using for digital marketing, it is important that you choose a company that offers many services. As you research an email marketing company, see if they provide other digital marketing services.
Why is this important?
Many companies will use multiple digital marketing methods to help their business reach new leads. You will see immediate results with methods like email marketing and pay-per-click (PPC) advertising. You may find, however, that you want more services down the line to help your business grow.
Instead of using multiple companies for different services, it is best to choose a full-service company that provides multiple services. This will make it easier for you to add on services as you need them. It also means that you will be working with a company that you already know.
Multiple services are important to your email marketing campaign, too. If you’re sending leads emails to direct them to check out products on your site, you need to make sure that your site is up to date and modern. This means you may need design services to update your website.
Instead of using one company for design and one for your email marketing campaign, you can find a company that does both. This will make the process easier for your company and that company will get to know your business even better. It will enable your email marketing company to produce better results for your overall campaign.
By checking out additional services, you will be able to find the company that is best for your needs now and in the future.
WebFX is a top email marketing company
Email marketing is a great strategy to help your business gain more leads and conversions. If you’re looking for the right email marketing company, look no further than WebFX. We’re a full service digital marketing company that specializing in creating customized email marketing campaigns.
We have a team of 500+ experts that are dedicated to your campaign. Our team has years of experience creating effective email marketing campaigns that drive in leads and conversions.
If you’re looking for results, we bring them. To date, we’ve driven over $6 Billion in sales and over 24 million leads for our clients. We focus on putting our clients’ success above everything else.
Our clients love the work we do, too. In fact, we have over 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top email marketing company like WebFX!
Get started today
If you’re ready to start gaining new leads and conversions through email marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your business to new heights!