12 Top Brands on TikTok Who Are Killing It (+ What You Can Learn From Them)

When it comes to marketing your brand on TikTok, creativity is key to standing out among the noise of the other 100,000 TikTok creators active on the social media app.

If you’re looking for that spark of creativity to get your TikTok marketing campaign rolling, you’ve come to the right place. Today we’re taking a look at some of the top brands active on TikTok and how their content strategy helped them rise to TikTok fame.

Feel like you need a little more than inspiration for your next TikTok campaign? WebFX is a TikTok marketing agency that knows how to dance their way to TikTok success. Check out our TikTok advertising services today and give us a call at 888-601-5359 or contact us online to learn more.

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Why use TikTok marketing?

TikTok is the 6th most used social media platform in the world, with over one billion people using it each month. With numbers like that, how could you not want to start marketing your brand on TikTok?

Whether you’re one of the top brands on TikTok or not, businesses active on the platform have the opportunity to show off their brand in creative ways. From viral organic content to targeted ad campaigns, TikTok marketing can increase brand awareness and engagement, help you connect with your audience, and create meaningful connections that lead to brand loyalty.

12 popular brands on TikTok who are killing it

Read on to learn more about some of the top brands on TikTok right now who are wowing audiences with their out-of-the-box, creative TikToks.

1. Duolingo
2. Ryanair
3. Chipotle
4. Scrub Daddy
5. Fenty Beauty
6. The San Diego Zoo
7. Gymshark
8. The NBA
9. e.l.f Cosmetics
10. The Washington Post
11. Crocs
12. Adult Swim

1. Duolingo

TikTok handle: @duolingo

Followers: 6.7M

Duolingo is a language-learning app with an unmistakable owl mascot. The educational brand has carved out a space on the platform and killed the TikTok marketing game by leaning into chaotic, “unhinged” content inspired by memes about their mascot. Always on top of trends, Duolingo continues to create an active community by not only sharing content but interacting with others.

2. Ryanair

TikTok handle: @ryanair

Followers: 2M

Much like Duolingo, Ryanair humanizes their airline brand by jumping on TikTok trends to appeal to younger audiences. As a major airline, the brand creates travel-related content for the popular hashtags, #travelTikTok and #travelTok. 

3. Chipotle

TikTok handle: @chipotle

Followers: 2.2M

Chipotle is a brand to be reckoned with on TikTok, setting the standard for engagement and brand awareness. The fast-food brand frequently partners with other creators to bring authentic, casual, and funny TikToks to users. When they aren’t partnering with other creators, Chipotle posts behind-the-scenes content to reinforce their commitment to fresh food at all of their locations.

4. Scrub Daddy

TikTok handle: @scrubdaddy

Followers: 3.3M

The sponge company? Really?

Yes, really. The Scrub Daddy cleaning brand elevates their TikTok marketing strategy by making their iconic smiling sponge the start of their bold and sometimes chaotic TikToks. From jumping on the latest trends to incorporating their other cleaning products into their videos, Scrub Daddy is one of the top brands on TikTok because they consistently make great content, all with a sponge.

5. Fenty Beauty

TikTok handle: @fentybeauty

Followers: 2.3M

One of the most popular forms of TikTok content is beauty tutorials. Fenty Beauty by Rihanna elevates the TikTok beauty tutorial trend by sharing product videos, wear tests, product launches, and more. Fenty Beauty leans into the ways shoppers browse new beauty products by creating content that answers those inevitable questions shoppers have, like, “How will this pigment look on my skin tone?” or “How long does this ‘long-lasting’ lipstick actually last?”

6. San Diego Zoo

TikTok handle: @sandiegozoo

Followers: 2.3M

Cute animal videos? The San Diego Zoo’s got ‘em.

The San Diego Zoo’x TikTok is all about educating users on their animals and what goes on behind the scenes at their zoo, all while giving people adorable, sharable animal content. Their TikTok account acts as a virtual zoo for those who can’t make it to San Diego, and they even duet videos with other animal-friendly accounts.

7. Gymshark

TikTok handle: @gymshark

Followers: 4.6M

As one of the leading fitness brands on TikTok, Gymshark caters to fitness enthusiasts and those who love to challenge themselves. They’re all about making going to the gym feel less intimidating by sharing inspirational fitness stories, gym tips, and other exercise-related content to help users work to be their best and healthiest selves.

8. The NBA

TikTok handle: @nba

Followers: 20M

While the NBA’s Instagram account focuses on sharing game highlights, their TikTok account show’s off the organization’s and players’ lighter sides by sharing funny content staring your favorite players. From Steph Curry dancing on the sidelines to discussing the best Starbust flavor during press conferences, you’re sure to find at least one entertaining TikTok (even if you’re not a basketball fan!).

9. e.l.f Cosmetics

TikTok handle: @elfyeah

Followers: 928.9K

Another beauty brand ruling TikTok with their great marketing strategy is e.l.f cosmetics. Like Fenty Beauty, e.l.f shares helpful makeup tutorials and even throws in some funny, trendy videos and celebrity interviews, all centered around their beauty products.

10. The Washington Post

TikTok handle: @washingtonpost

Followers: 1.6M

Who knew a news organization could school other brands in great comedic TikTok marketing? Instead of serious articles and in-depth investigations, The Washington Post uses their TikTok account to create hilarious skits about the latest breaking news events. Most importantly, The Washington Post uses TikTok’s numerous filters and outrageous effects to up the comedic value of their content.

11. Crocs

TikTok handle: @crocs

Followers: 1M

Ah, Crocs. You either hate them or love them with unwavering support. Crocs’ TikTok account leans into the hate they’ve recieved from people about their “ugly” shoes and memes about how people “roc” their Crocs. For example, their account bio simply says, “*shifts Crocs to Sport Mode*”.

12. Adult Swim

TikTok handle: @adultswim

Followers: 5.1M

Adult Swim rose to popularity on TikTok in the last few years because of their stellar use of trending music and memes. Adult Swim boosted their already strong brand presence by encouraging users to create their own Adult Swim bumps with a remix of the song “Time Moves Slow” by BADBADNOTGOOD from user VANO 3000.

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Start building a TikTok presence that demands attention with WebFX

At WebFX, we understand that every business has a distinct voice and personality. That’s why our TikTok ad services are personalized to your brand. Whether you’re looking to show audiences your funny side or want to channel your chaotic energy into hilarious videos, we’ll help you craft a TikTok brand marketing strategy that lets your brand shine.Contact us online to learn more or chat with a specialist about our TikTok ad services by giving us a call at 888-601-5359.