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45+ TikTok Statistics You Need to Know in 2024

TikTok has quickly grown into one of the world’s most popular streaming and social media platforms. Not only can you enjoy countless hours of entertainment watching videos, but you can also utilize TikTok to advertise your products and services.

That’s why we’ve compiled this ultimate list of TikTok statistics in 2024 to prove how valuable this platform can be for your company.

So, keep reading to browse through our list of TikTok stats in 2024, including:

And if you want to learn more about how you effectively promote your brand on popular social media platforms, sign up for our newsletter, Revenue Weekly! Our subscribers get the latest marketing advice and tips sent straight to their inbox from our award-winning experts!

General TikTok statistics in 2024

Ever wondered how many people have downloaded TikTok?  What about how many views different types of videos get on TikTok? We’ve got the answers for you!

TikTok log in page with suggested accounts of popular personalities

Check out some general TikTok statistics in 2024 below:

  1. TikTok is the 6th most used social platform in the world (Source)
  2. TikTok was the most downloaded app in the world in 2021 (Source)
  3. TikTok is available in 155 markets and 75 languages (Source)
  4. The second most viewed category on TikTok is “dance” (Source)
  5. 21 to 34 seconds is how long the highest performing videos on TikTok last (Source)
  6. 167 million TikTok videos are watched in one minute (Source)
  7. 5 billion is how many views videos longer than one minute get on TikTok (Source)
  8. $50 billion is the estimated value of TikTok (Source)
  9. $4.6 billion is the estimated revenue of TikTok is 2021 (Source)
  10. $2.3 billion is how much consumers spent on TikTok in 2021 (Source)
  11. 93% of top performing videos on TikTok have music (Source)
  12. 88% of users say that music is critical to their experience on TikTok (Source)
  13. 75% of users say that they discover new songs on TikTok (Source)
  14. 56% is how much impressions can increase by if you add closed captions to your video (Source)
  15. 6% is how much impressions can increase by when your video is between 21 to 34 seconds long (Source)

TikTok user statistics in 2024

How many users are on TikTok? What’s the average age of TikTok users? We’ve got the perfect list of TikTok user stats just for you!

Browse our favorite noteworthy TikTok user statistics in 2024 below:

  1. One billion people use TikTok each month (Source)
  2. One minute is the average amount of time a user spends on TikTok in one session (Source)
  3. 138 million is how many monthly active TikTok users are located in the U.S. (Source)
  4. 52 minutes is how much time users spend on TikTok per day (Source)
  5. 26 is the number of hours U.S. users spend on TikTok per month (Source)
  6. 20 is the number of hours Android users spend on TikTok per month (Source)
  7. 11 minutes is the average amount of time TikTok users spend in one session (Source)
  8. The number of U.S. adults on TikTok increased 5.5 times in nearly 18 months (Source)
  9. 8 new users join TikTok every second (Source)
  10. 3 billion people have downloaded TikTok globally (Source)
  11. 5 billion is the number of active users TikTok is expected to have by the end of 2022 (Source)
  12. 90% of TikTok users log into TikTok every day (Source)
  13. 61% of TikTok users are female (Source)
  14. 39% of TikTok users are male (Source)
  15. 43% of TikTok users are between 18 and 24 years old (Source)
  16. 36% of TikTok users are between 35 and 54 years old (Source)
  17. 32% of TikTok users are between 25 and 34 years old (Source)
  18. 21% of Americans say that they use TikTok (Source)
  19. 3% of TikTok users are above the age of 55 (Source)

Business TikTok statistics in 2024

After learning about the TikTok usage statistics, you should know that consumers love to interact and engage with their favorite brands on social media platforms like TikTok. In fact, users often discover new brands, products, and services on TikTok.

McDonalds TikTok account as an example of a post about TikTok statistics

Check out more impressive business TikTok statistics in 2024 below:

  1. There are over 100,000 TikTok creators on the TikTok Creator Marketplace (Source)
  2. $2.3 billion is the average amount users spent on TikTok in 2021 (Source)
  3. 193% is how much view-through rates can increase when you partner with TikTok creators (Source)
  4. 77% is how much consumer spending on TikTok increased in 2021 (Source)
  5. 73% of users say that they feel a deeper connection to brands after interacting with them on TikTok (Source)
  6. 67% of users say that TikTok inspires them to make purchases (Source)
  7. 65% of TikTok users say that TikTok helps them make purchasing decisions (Source)
  8. 65% of users enjoy when TikTok creators post about brands, products, and services (Source)
  9. 50% is how many U.S. adults a TikTok ad can reach (Source)
  10. 37% of users discover products and services on TikTok (Source)
  11. 35% of users discover brands, products, and services from TikTok creators (Source)
  12. 24% of marketers say that TikTok is effective for reaching business goals (Source)
  13. 18% is how many Internet users a TikTok ad can reach (Source)
  14. 18% is TikTok’s average engagement rate (Source)

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

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Make these TikTok statistics a reality with WebFX

Are you ready to start promoting your products and services on TikTok after reading those impressive TikTok stats for 2024? WebFX has you covered.

At WebFX, our team of over 500 social media experts can help you implement an effective TikTok marketing campaign that boosts your brand awareness and drives revenue.

Chat with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how our TikTok advertising services can help your business grow!