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40+ TikTok Statistics You Need to Know in 2024
- Published: Aug 16, 2024
- 6 min. read
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Savannah SwansonLead Digital & Social Trends Writer
- Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
TikTok has quickly grown into one of the world’s most popular streaming and social media platforms. Not only can you enjoy countless hours of entertainment watching videos, but you can also utilize TikTok to advertise your products and services.
That’s why we’ve compiled this ultimate list of TikTok statistics in 2024 to prove how valuable this platform can be for your company.
So, keep reading to browse through our list of TikTok stats in 2024, including:
- Key TikTok statistics
- TikTok advertising statistics
- TikTok statistics for marketers & businesses
- TikTok content & video statistics
- TikTok user statistics
- TikTok influencer statistics
- TikTok revenue statistics
And if you want to learn more about how you effectively promote your brand on popular social media platforms, sign up for our newsletter, Revenue Weekly! Our subscribers get the latest marketing advice and tips sent straight to their inbox from our award-winning experts!
Key TikTok Statistics
TikTok is the fifth-most popular social media platform, with over 1.5 billion monthly active users. With so many people actively scrolling through content, interacting with creators, and creating videos, TikTok has amassed a loyal following.
Take a look at some general TikTok stats to better introduce you to the trendy platform:
- More than 55 trillion views are attributed to the hashtag “fyp” on TikTok
- TikTok’s brand value is approximately $60 billion
- Over 1.5 billion users are active on TikTok each month
- TikTok generated roughly 232 million downloads from global users during Q4 2023
- Indonesia has the largest TikTok audience, with 127.5 million active users
- 121.5 million TikTok users are in the U.S.
- Users worldwide spend approximately 34 hours on TikTok each month
- TikTok’s brand value has a growth rate of 215%, making it one of the most valuable entertainment brands worldwide
- U.S. TikTok users spend approximately 32% of their Internet time on TikTok
TikTok advertising statistics
Along with user-generated content, TikTok is an excellent platform for advertising your brand. TikTok ads help all types of brands reach audiences across the world, significantly contributing to global advertising revenue and encouraging user to shop new and trending products.
From advertising capabilities to TikTok shopping, take a look at these TikTok advertising stats:
- TikTok advertising revenue worldwide is expected to reach over $53 billion by 2027
- TikTok advertising revenue worldwide reached $18 billion in 2023
- 97% of TikTok ad campaigns for shows, movies, and live events on broadcast, cable, and streaming channels contributed to incremental tune-ins for said events
- 56% of U.S. consumers have purchased products promoted or advertised on TikTok
- 43% of marketers intend to increase their usage of TikTok advertising in the near future
- 36% of U.S. consumers are open to purchasing products promoted or advertised on TikTok
- 8% of U.S. consumers are not interested in purchasing products promoted or advertised on TikTok
TikTok statistics for marketers & businesses
Along with paid advertising methods, TikTok is a place where businesses can market their brand through innovative content. So, just how many marketers use TikTok for marketing? Find out in the following TikTok marketing stats:
- Business TikTok accounts generate nearly 24 thousand views on average
- TikTok’s audience reach in the U.S. is approximately 45%
- 45% of marketers say they don’t plan on using TikTok for marketing purposes in the near future
- 26% of marketers use TikTok for marketing
- 16% of business-to-business (B2B) marketers said they consider TikTok to be the social media platform with the highest return on investment (ROI)
TikTok content & video statistics
TikTok is a video-centric platform where short-form video content is king. Don’t believe us? Take a look at the following TikTok video stats:
- TikTok videos longer than 54 seconds receive an average of 38 thousand views
- Personal TikTok accounts generate approximately 32 thousand views on average
- TikTok videos between 16 to 53 seconds long receive an average of 30 thousand views
- TikTok videos shorter than 10 seconds receive around 19 thousand views
TikTok user statistics
Ever wondered, “Who uses TikTok the most?” Well, you’re in luck — get an in-depth look at TikTok’s primary audience with these user stats:
- 54% of worldwide TikTok users identify as male
- 45% of worldwide TikTok users identify as female
- 19% of global TikTok users are men between the ages of 25 and 34 years
- 18% of global TikTok users are men between the ages of 18 and 24 years
- 17% of global TikTok users are women between the ages of 18 and 24 years
- 14% of global TikTok users are women between the ages of 25 and 34 years
TikTok influencer statistics
TikTok influencers are a great asset to your brand if you’re looking to delve into influencer marketing. Whether you’re looking to partner with mega-influencers like Khaby Lame or want to keep it a little more low-key with micro-influencers, you’ve got options when it comes to influencer marketing on TikTok.
See the top TikTok influencers and how their endorsements fare in these TikTok influencer marketing stats:
- User Khabane “Khaby” Lame (@khaby.lame) is the most popular TikTok creator, with over 162.6 million followers
- Charli D’Amelio (@charlidamelio) is the second-most popular TikTok creator, with 155.4 million followers
- Jimmy Donaldson, popularly known as MrBeast (@mrbeast), is the third-most-popular TikTok creator, with 97.6 million followers
- Charli D’Amelio is the highest-earning TikTok creator, with annual earnings amounting to $23 million
- The average minimum price per post for TikTok mega-influencers is $1,200
- The average maximum price per post for TikTok macro-influencers is $3,500
- The average minimum price per post for TikTok macro-influencers is $150
- Nano-influencers have the highest engagement rates of all TikTok influencers, with a rate of nearly 12%
- TikTok micro-influencers have a 10% engagement rate
TikTok revenue statistics
Finally, see how much money TikTok makes from consumer spending and user activities with some TikTok revenue stats:
- Annual TikTok consumer spending reached $3.8 billion in 2023
- TikTok generated $707 million in revenues from users worldwide in Q4 2023
Make these TikTok statistics a reality with WebFX
Are you ready to start promoting your products and services on TikTok after reading those impressive TikTok stats for 2024? WebFX has you covered.
At WebFX, our team of over 500 social media experts can help you implement an effective TikTok marketing campaign that boosts your brand awareness and drives revenue.
Chat with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how our TikTok advertising services can help your business grow!
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Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
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WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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