20 Best UX Design Examples To Improve User Experience

UX design examples

1. CrunchLabs for an interactive and well-structured website
2. Google Store for a responsive design with consistent color schemes
3. Cowboy for its attractive color palettes and excellent visual experience
4. Apple for an intuitive navigation
5. Airbnb for its easy search and filter capabilities
6. Nike for a clean visual experience
7. Christies 3.0 for its clear CTAs and attractive graphics
8. Tesla for its test-drive booking page flow
9. Loop for its interactive shopping guide
10. Coach for an easy checkout process
11. Hollister for an organized mega menu navigation
12. Netflix for progress bars
13. Uber for ease of use for different personas
14. NBA app for personalized content
15. Sony for a streamlined shopping cart experience
16. Libby app for accessibility
17. Google Flights for improving search results organization
18. Cars.com’s car loan calculator for a functional and engaging online shopping experience
19. Etsy for showing related products based on user activity
20. Rover for a streamlined experience for new users

User experience (UX) design is a critical component of your marketing strategy to attract and retain your target audience on your site. Like a great book or movie, a user-centric website can captivate users so that they’ll bookmark your pages.

If you’re looking for UX design examples and inspiration, you’ve come to the right place. In this blog post, we share 10 UX design examples and go through these topics. Feel free to jump to any of them:

• What makes a good UX design?
• 10 UX design examples from brands
• What is bad UX design?

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What makes a good UX design?

Good UX design is a website design that is:

• Functional
• Engaging
• Easy to use and navigate

It combines software, search engine optimization (SEO), color schemes, graphics, page layout, font, and typography to enhance the user experience.

A UX design company can improve your website performance metrics like:

• Click-through rate (CTR)
• Conversion rate
• Bounce rate

Examples of good UX design elements include the following:

• Quick page load speed and responsive design
• Website design and pages that are easy to navigate
• Consistent design and color scheme
• Content that is accessible to people of all abilities
• The use of interactive elements like graphics and videos
• Clean layouts and backgrounds
• Personalized design features provide a memorable and convenient user experience

20 inspiring UX design examples from global brands

Here are some good UX design websites to help you get started:

1. CrunchLabs for an interactive and well-structured website

CrunchLabs design is engaging, interactive, and well-structured. It focuses on users’ needs and provides step-by-step and animated toy instructions.

While this is one of the UX design examples that has many graphics and moving pictures, it is not overwhelming and loads quickly. The website links and menu are easy to navigate and lead you to each page in an organized and understandable way.

2. Google Store for a responsive design with consistent color schemes

Google Store’s design is responsive and optimized for multiple device categories. It has a minimalist background and features essential products and information like prices and discounts on the homepage.

This is one of the UX design examples that has a consistent color scheme, making it visually pleasing. The homepage offers colorful hyperlink animations that are fun and easy to navigate.

3. Cowboy for its attractive color palettes and excellent visual experience

Cowboy has one of the best UI and UX design examples. The design is minimalist and direct, providing users with key information from the get-go.

It combines subtle and attractive color palettes with moving pictures, creating an excellent visual experience. The text, graphics, and links are direct and help users navigate each page conveniently.

4. Apple for an intuitive navigation

Apple focuses on intuitive UX design, making it convenient for users to navigate and find what they want as they land on the homepage.

The design combines multiple colors with graphics and white space to create an attractive, eye-catching layout. The clear call to action (CTA) in each graphic guides users through the website clearly and creatively.

5. Airbnb for its easy search and filter capabilities

Airbnb’s design offers a unique user experience with vacation specifications and filters. Users can filter and pick their ideal holiday experience, time, budget, lodging size, and amenities.

The design also offers attractive graphics, helping users see and navigate various holiday options.

6. Nike for a clean visual experience

Nike’s design is engaging, valuable, and clean. It showcases products in bright, attractive graphics, and takes users from one category to the next with clear text and CTAs.

Nike uses color and white space to separate their products and create a clean and clear visual experience. Users can access and shop for products on the website on various devices, providing a convenient experience.

7. Christies 3.0 for its clear CTAs and attractive graphics

Christie’s 3.0 design has many outstanding UX elements. Its most notable features are the organized layout, attractive graphics, clear CTA, and easy navigation.

This is one of the UX design examples that neatly coordinates artwork, features, and products and integrates color with white space to create an exciting and creative visual experience. It provides vital information and guides users through the content-rich site with links and graphics.

8. Tesla for its test-drive booking page flow

Another excellent UX website design example is Tesla. Its website categorizes its products, making it easy for users to find the product they’re looking for.

Booking a demo drive on Tesla’s website is a breeze. When you’re viewing a particular product page, the demo drive page automatically selects the car you were previously checking out.

In addition, it automatically adds your zip code and provides you with nearby test-drive locations.

9. Loop for its interactive shopping guide

Loop’s website sorts its products according to use case, enabling users to narrow down their choices. Another excellent UX feature of the site is its quiz, which helps users find the perfect pair of earbuds for their needs.

10. Coach for an easy checkout process

Coach’s website is another excellent UX design example. It offers a variety of products for different users, yet finding the ones that you like is easy because they’re categorized accordingly. You can also filter and search through them.

Shopping online is easy. You can easily select your size and preferred color. The checkout process is simple and straightforward, making it a pleasant experience for users.

11. Hollister for an organized mega menu navigation

Hollister offers various products for different buyer personas. The retailer has done an excellent job of organizing its mega menu of products.

As a result, navigating its massive site is a breeze. The breadcrumb navigation makes it easy for you to go back to a category page to browse other options.

If you want to browse an entirely different category, head to the drop-down navigation to select a product group.

12. Netflix for showing progress bars

Another excellent UX design example you can copy is Netflix.

Like most streaming service providers, Netflix’s homepage shows progress bars to let users know where they left off. It displays the shows they’ve started, which episode they are in (if it’s a series), and how far along they are before they finish it.

13. Uber for ease of use for different personas

Uber is an example of a business that must create different user experiences for different personas: one for their driver partners and another for riders.

The transportation company’s app for each user is intuitive. For drivers, they can easily track their daily and weekly earnings. Meanwhile, for riders, booking a service is simple.

14. NBA app for personalized content

The NBA app is an excellent example of a personalized UX. Upon sign-up, users can select the team and players they want to follow.

Their app experience will then be based on these details. The latest news and games they can see first are their favorite teams’.

15. Sony for a streamlined shopping cart experience

Optimizing your shopping cart’s experience is important for your customers to push through with their purchase.

An excellent UX design example for shopping carts is Sony. The checkout page is clean, letting shoppers select their preferred payment option.

In addition, the breakdown of costs and total amount are summarized. The option to purchase an item as a gift is also available.

16. Libby app for accessibility

The Libby app is a local library that lets users access ebooks, audiobooks, and magazines. It’s on our list of excellent UX design examples for its accessibility features.

The app lets you adjust the lighting and font size to make text according to your preference. It even has the OpenDyslexic feature, which uses a font with line spacing that makes ebooks more readable for other users.

17. Google Flights for improving search results organization

If you’re planning a trip and looking for the best flight (considering price, travel length, and other factors), Google Flights is a website you can turn to. It made our list of the best UX design examples because it improves search results organization.

Users select the cities they’re traveling to and their preferred dates. Then, Google Flights will shortlist the best flights for you.

You can improve your search results by using the optional filters. Do you prefer flights with lower carbon dioxide emissions, or do you want flights with fewer layovers? This tool simplifies the task for you.

18. Cars.com’s car loan calculator for a functional and engaging online shopping experience

Cars.com’s car loan calculator provides a well-executed interactive marketing strategy.

The website feature is both functional and engaging, which offers a seamless shopping experience for users. After filling out a short form, car shoppers get to see a list of vehicles that fit their budget.

On the results page, they can further filter the vehicles to easily find one that suits their preferences. They can choose between new and used, car brands, and more.

19. Etsy for showing related products based on user activity

This handmade and crafting ecommerce website is one of our best UX website design examples for its product suggestions. Etsy shows you related products based on pages you’ve visited.

As a result, it’s easy to shortlist items you want to check out. Each thumbnail even has a price tag, so you can easily identify which ones are within your budget.

20. Rover for a streamlined experience for new users

Pet owners looking for a sitter, walker, or boarding can turn to Rover to look for the service they need for specific dates. The website is an excellent UX design example for its streamlined experience for new users.

Input details about the services you require, the days you need them, and your location. Rover will show a search results page of professionals who can provide the services you need, without requiring you to create an account just yet.

On the results page, you’ll see key details like the average review rating and price. You can even view the user profile.

You’re only prompted to create an account or sign in once you’re ready to contact a pet sitter or walker.

What is bad UX design?

Bad UX design is a website design that negatively impacts users’ experiences. It can include users having several consistent issues when browsing your page, products, and services.

Because user experience matters to marketing, poor UX design can impact your audience perception and website performance metrics. It can affect your credibility with your audience and drive them toward competitor websites.

Examples of bad UX design elements include the following:

• Slow page load speed
• Broken links and videos
• Cluttered design and too much text
• Menus and pages that are confusing to navigate
• Overwhelming background and layout colors
• Inaccessible website
• Websites with URLs that lead users to unsafe domains
• Websites that lack credibility, such as certificates and endorsements
• Websites that are not mobile-friendly

Let’s discuss each one:

Slow page load speed

Fun fact: 83% of online users expect websites to load in three seconds or less. If it takes your page to load longer than that, you may be delivering an experience that doesn’t meet your target audience’s expectations.

Broken links and videos

Have you ever clicked on a link that led to a 404 page? Landing on a 404 page can be frustrating for users.

Hence, ensure your pages have no broken links and your embedded videos are available.

Cluttered design and too much text

A cluttered design makes skimming your page difficult. As a result, your readers won’t easily find what they’re looking for.

Provide enough white space on your page to make it readable and easy to navigate.

Menus and pages that are confusing to navigate

Your menu structure must guide your site visitors to the page they’re looking for. A disorganized menu can confuse users and result in them bouncing off your site.

Ensure your menu structure is logically arranged to streamline your user experience.

Overwhelming background and layout colors

You want your site visitors to easily understand your marketing messages and to skim through your website with ease.

Overwhelming background images and colors are not easy on your site visitor’s eyes and may negatively impact your site’s UX. Ensure your brand colors and webpages’ background colors work together for a pleasant browsing and reading experience.

Inaccessible website

When designing your website and pages, ensure you’re designing for accessibility.

Keep in mind that some of your site visitors may have impairments or disabilities. Make your website accessible and compliant with web content accessibility guidelines (WCAG) and the Americans with Disabilities Act (ADA).

Websites with URLs that lead users to unsafe domains

Nobody wants to land on unsafe websites that could potentially compromise their personal information. That said, a business that refers to such domains may lose the trust of their potential customers and cause them anxiety.

Audit your site’s links to ensure they lead to trustworthy sites. Remove any old links that may lead users to a domain that’s been hijacked.

Websites that lack credibility, such as certificates and endorsements

Online users want social proof that the website they’re reading is credible. A website without testimonials or certificates that the business has delivered satisfactory services to its clients may not put a prospect at ease.

Showcase your certificates and testimonials to foster trust among your site visitors.

Websites that are not mobile-friendly

Did you know that more than half of all website traffic is generated from mobile phones?

That said, if you want your users to have an excellent user experience on your website, your website must be mobile-friendly.

Build a customer-focused UX design with WebFX

Optimizing your website for excellent UX can retain users on your site, drive more leads, and increase your revenue. If you need help with UX design, consider teaming up with WebFX. We’re one of the best web design companies and the leading Baltimore web design agency.

We’re a full-service digital marketing agency that offers professional UX design services. We can help you improve user experience and deliver tangible business results.

Contact us online today or call us at 888-601-5359 to speak with a strategist about our services!