Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Geofencing Solutions: How a Geofencing Plan Benefits Your Company
Are you looking for a way to motivate nearby users to visit your business or connect with your team? If so, geofencing advertising is the strategy for you. With geofencing solutions, you can drive more local customers to your business.
What do WebFX geofencing solutions include?
When you’re looking at our geofencing solutions for companies, you want to know what you’re getting in your geofencing package. Let’s take a quick look at what you can expect to get with your geofencing advertising plan.
- Customized strategy
- Dedicated account manager
- Targeting
- Competitor research
- Conversion tracking
- And more!
Customized strategy
Customized strategy
Your business is unique, and you need unique geofencing solutions to go with it. At WebFX, we create custom plans for all our clients. We’ll build you a geofencing plan tailored to your industry, target market, and goals.
With a custom strategy, we can help you create fences that fit your business.
We can make fences as small as 1000 square feet, or as detailed as a 12-sided polygon fence, for example. Our team of over 500 experts will work with your business to create a geofence strategy that works best for your company.
Dedicated account manager
Dedicated account manager
Unlike other geofencing marketing companies, you won’t need to spend time trying to figure out who to contact for information about your campaign. At WebFX, we have dedicated account managers that you can contact directly with any questions or concerns.
We like to partner you with a hands-on account manager who can help you with your campaign. Our account managers will spend time getting to know your business and your team. They’ll help you create a personalized campaign that fits your organization’s needs.
Targeting
Targeting
At WebFX, our geofencing advertising campaigns offer precise targeting for your business.
We’ll help you establish who’s interested in your products or services.
Our team will help you build a series of audiences that want to hear from your business. From this point, we’ll help you segment your audience to send personalized geofenced messages.
We’ll help you pinpoint custom audiences and locations with our targeting features. This process will help you drive more leads and conversions for your business.
Competitor research
Competitor research
Geofencing is an excellent way to target leads for your business — and your competitors. At WebFX, we conduct competitor research to know who you’re advertising against and how you can do better than them.
We’ll research your competitors to help you understand their strategy and see how they’re geofencing (if at all). We provide in-depth research on competitor locations so you can learn how to outperform your competition, like by targeting their location.
Conversion tracking
Conversion tracking
With conversion tracking, we help you track and measure the results of your geofencing campaign. Our program, MarketingCloudFX, allows us to track your campaigns’ performance to ensure it’s helping your business grow.
We’ll track conversions made by your campaign in real-time.
Our award-winning team can set up web- and location-based conversion zones to help maximize your reach. We’ll always keep you updated about your campaign’s performance and help ensure you’re driving the best results.
And more!
And more!
Learn more about what our geofencing services include by watching the video below!
Your search for geofencing services ends here
When your company partners with WebFX, you:
Get a custom strategy
Your business is unique, and your geofencing strategy should be too. We’ll work with you to learn your goals and needs, as well as research your target market to launch campaigns that drive revenue for your business.
Launch highly targeted ads
Launch ad campaigns designed to reach people in your local area local who are interested in your products or services to maximize your ROI and sales.
Access industry-leading technology
Gain access to our client-exclusive tech stack, MarketingCloudFX. Track the performance of your ad campaigns, receive detailed reports on which campaigns and channels drive revenue for your business, and much more.
Grow your bottom-line
Drive the results leadership wants with data-backed geofencing campaigns. Our team will continuously track the results of your ads and make data-driven improvements to ensure you always drive the best results.
Pricing custom to you.
Starting at $3,000 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 8% increase in sales with WebFX’s award-winning geofencing team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
How can geofencing solutions help my business?
There are many geofencing benefits for companies like yours.
Let’s take a look at the five benefits of investing in geofencing solutions:
- 1. Geofencing solutions help you reach and bring in customers
- 2. Geofencing solutions help you build brand awareness
- 3. Geofencing solutions help you create a personalized experience for your audience
- 4. Geofencing solutions help you stay within your budget
- 5. Geofencing solutions help you earn more conversions
1. Geofencing solutions help you reach and bring in customers
1. Geofencing solutions help you reach and bring in customers
Geofencing solutions are an effective method for helping you reach customers. As soon as users enter or exit your fence, you send them a notification, show them an ad, or add them to your remarketing campaign.
You reach them when they’re near your business, which drives them to visit you.
It’s one of the best forms of advertising because you’re marketing to leads who are by your business. If you’re offering a great deal, for example, you’re enticing people to stop by your store and check out your products.
Geofencing with WebFX lets you remarket to your audience. When people enter your geofence, they get added to a remarketing audience. They will later see ads for your business when browsing online or using a mobile app.
2. Geofencing solutions help you build brand awareness
2. Geofencing solutions help you build brand awareness
Geofencing advertising helps you build brand awareness.
When you send push notifications or serve display ads, you’re reminding your audience of your business. Even if they don’t visit your company right away, you’re building their brand familiarity.
Building brand awareness is crucial for earning conversions now and later.
When leads are ready to convert, they remember your business and choose it over the competition. By using geofencing, you’ll help build your brand and keep your company at the forefront of your audience’s mind.
3. Geofencing solutions help you create a personalized experience for your audience
3. Geofencing solutions help you create a personalized experience for your audience
If you want your content to resonate with your audience, you must customize it. Your audience is oversaturated with content. If you want them to engage with your ads or notifications, you must create a personalized experience for them.
Geofencing marketing allows you to create tailored messages for relevant leads.
You don’t need to send a template message to all your users. Instead, you can send customized messages to different groups interested in your business, so they receive information relevant to their interests.
4. Geofencing solutions help you stay within your budget
4. Geofencing solutions help you stay within your budget
Geofencing advertising is a cost-effective ad strategy.
The best part about geofencing marketing is that your money goes towards leads with the most interest in your business. You’re engaging with people who subscribe to your email list, attend industry tradeshows, or use your app.
These are people already interested in your business.
You can help nudge these leads towards conversion to earn more sales for your business. By using geofencing solutions, you’ll put your ad budget towards leads more likely to convert and gain a better return on investment (ROI) for your efforts.
5. Geofencing solutions help you earn more conversions
5. Geofencing solutions help you earn more conversions
Geofencing will help you generate more conversions because geofencing lets you reach people with the most interest in your company. It’s a great strategy to get qualified leads, people in the door, and sales.
This strategy can help you with more than earning sales, though.
If you’re aiming to get sign-ups or quote requests, you can use geofencing to complete these lead-generating actions, too. Geofencing is an excellent method for helping you earn the types of conversions you want.
FAQs about geofencing services
What is geofencing?
Geofencing is the practice of setting geographic boundaries using the global positioning system (GPS) and radio frequency identification (RFID).
You establish a virtual barrier, and when people enter that barrier, you can send them text messages, app notifications, social media ads, and emails. You can also add these leads to a remarketing audience and advertise to them after they leave your fence.
Where do you place a geofence?
You can place a geofence around your business, a competitor’s location, tradeshows, conferences, and more.
Competitor geofencing is when you set up a fence around your competition. When people enter the fence, they’ll get added to a remarketing audience. Later, a promotion from your company deters them from visiting your competitors and gets them into your door instead.
For example, let’s say you own a coffee shop in a popular shopping area. You decide to build a fence around your competitor’s shop, which is a few blocks down.
People walking through the area want to grab some coffee before they start shopping. They see your competitor’s shop and decide to go there because it’s convenient.
Later that night, they start seeing ads for your coffee shop. They see you’re having a $2 large coffee sale. The following weekend, these people decide to check out your coffee shop and take advantage of your sale.
This process could get them to start visiting your business more and become recurring customers. Ideally, making this appealing offer to your audience gets them to choose your coffee shop over the competition.
How do you draw a geofence?
Now that you know the different types of fences, you need to know how to make a fence. When you set up your fence, you’ll draw a virtual perimeter around your targeted location, like your business or your competitor’s business.
Many companies will create a circle around their property or location. If most people walk to your location, you can set a range of 4-5 blocks. When your audience primarily drives to your business, you’ll want to set a radius of 4-5 miles.
You aren’t restricted to drawing a circle, however.
When you set up a geofence, you can create a polygon shape, for example.
Are there any stipulations to geofencing?
Users must enable their location on their phones to get messages when they enter your fence or become a part of your remarketing audience. Your company will only be able to send notifications and messages to people you know are in the area.
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