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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-powered online media buying services

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Call Tracking for Paid Channels

Show proven phone lead generation results from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Access call analytics and AI conversation analysis within main dashboard

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Quickly launch landing pages from CRO-approved templates
  • Craft custom landing pages optimized for all devices
  • Full access or do-it-for-me options with the help of our web design team


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Looking for plans and pricing? Get a preview of our customized online media buying  services

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Aggressive Plan

$350 / month

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    Up to $2,500 ad spend
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    Initial campaign development & strategy
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    Results analysis/reporting
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    Banner Design
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    Landing Page design & implementation
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    Up to two personal consultations per month
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Market Leader Plan

14% of monthly budget / month

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    $2,501 – $5,000 ad spend
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    B2B targeting
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    Strategic bid management
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    Dedicated account representative
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    Remarketing strategy & implementation
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    Monthly performance & analysis reporting
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Trailblazer Plan

12% of monthly budget / month

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    $5,001+ ad spend
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    Initial campaign development & strategy
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    B2B targeting
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    Web media flight schedule
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    Strategic bid management
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    Campaign conversion management


Your search for customized online media buying services ends here

When it comes to online media buying, you need a company that adapts to your needs and gets your ads in front of the right people. WebFX, a leader in media buying and ad placements, ensures optimal reach of your target audience. With WebFX, plans include:

Settings icon.

Customized solutions tailored to meet the needs of your business and connect potential customers to your website, ranging from demographic, psychographic, geographic targeting and more

Desktop Icon with Mobile Icon hovering over it.

A large directory of available online ad space, ensuring your online ads will appear on sites your target customers are visiting most often

Expert icon with three people.

Dedicated support from online media buying specialists who are consistently monitoring and testing to focus on the sites that convert best for your business

Pricing custom to you.

Starting at $325 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s customized online media buying services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why partner with WebFX for your customized online media buying services?

WebFX is an award-winning digital marketing company that can help you with customized online media buying campaign that increase sales and boost revenue.

Learn about digital advertising at WebFX

Settings icon. Ongoing support and maintenance of your digital media buying campaign

Settings icon. Ongoing support and maintenance of your digital media buying campaign

The biggest benefit of online advertising is the ability to change your campaigns on the fly. You can’t do that in print publications or magazines. This advantage is why continuous support, monitoring, and maintenance of your online media campaigns is required.

WebFX will manually review the ad campaign and apply any necessary optimization including adding or discontinuing placements or media buys, swapping out the design of your ads, and adjusting the contextual targeting strategy according to statistical data.

WebFX will continually monitor the success of your campaign and make changes which are constructive and supportive to your Internet media buying campaign goals. Can we increase reach at a lower cost? What new online media placements are available? All of these questions and more are addressed as we continue to better the campaign through testing and adjustments. Our industry and passion is Internet media; we’re all about adapting to the individual needs of our clients.

Paid ads icon with megaphone and a money sign. Transparent pricing

Paid ads icon with megaphone and a money sign. Transparent pricing

Most online agencies don’t publish their pricing online. Maybe they’re afraid of the competition, or they just don’t feel comfortable with Internet media buying. But that means you, the client, have no idea what these plans will cost.

At WebFX, we are proud to publish our pricing. We know you won’t find more competitive pricing anywhere for the value you receive — and we want you to have all the information you need right up front, including what happens when we buy online media. When you work with our award-winning team of Internet marketers and web designers, you’ll get a cohesive and cost-effective Internet media buying campaign created just for your business.

Merit based promotion icon with money sign in the middle. Support overall Internet marketing efforts

Merit based promotion icon with money sign in the middle. Support overall Internet marketing efforts

Just as your business is unique, your customers are, too. Customers who define your market both geographically and behaviorally help your business prosper and grow while guiding your media buying online. And who better to target with your campaign than the customers you know will be interested in your products and services?

Our services support your overall Internet marketing efforts by reaching those customers who are not only interested in your products and services, but also those who are likely to be loyal to your business for years to come. Having loyal customers is your end goal, right? And it’s a goal that any online media buying agency can help you achieve.

People Networking icon. Fine-tuned targeting based on knowledge

People Networking icon. Fine-tuned targeting based on knowledge

You know better than anyone the target demographics of your customers. WebFX will ensure you reach this specific customer base with your online media buying campaign. With our large directory of available online ad space, we can ensure your online advertisements will appear on sites your target customers visit often.

When targeting based on behavior, WebFX goes beyond basic psychographics to answer common questions. Where have your customers been? What are their main interests? This goes well beyond understanding what they value, or their attitude toward certain products and services.

This customer targeting incorporates very specific interests and lifestyles, including sites they frequently visit, sites your customers recommend to their friends, search engine queries, hobbies, and even their favorite things, all by employing keyword-targeting (sometimes called “contextual targeting”).

Paid time off icon. Clock with money sign behind it. Time and location based media targeting services

Paid time off icon. Clock with money sign behind it. Time and location based media targeting services

Another factor to consider in online media buying is your target customer’s geographical location. Whether your business is local, national, or global, WebFX can ensure your ads are placed in specific areas suited to your customer’s geographic location. Whether that is based on their IP address or the sites specific to your location is up to you, and our expert team has the training to know what would best fit into your strategy. Google, Bing, Facebook, and other ad websites offer the ability to geotarget with your digital media ads, and as one of the top online media buying agencies in the industry, we know how to make those ads work for you.


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We can even incorporate the time of day you would like your ads to run, whether you want to target certain days of the week or even certain hours of the day. If we find your target customer wouldn’t be online at specific times, we can ensure your ads won’t run during those days or hours. It’s that kind of precision that makes an online media buyer so essential to your company.

Chart icon with arrow pointing upwards for improved results. Network research and online media pricing analysis

Chart icon with arrow pointing upwards for improved results. Network research and online media pricing analysis

It’s important to find the most appropriate sites to use for ad placement. With the extensive variety of options WebFX can target, we can ensure we are placing your ads on sites that your customers use. That way, you get the most value possible out of digital media buying instead of wasting your valuable budget on risky hunches or gut feelings.

We will also research the online media buying pricing of each placement opportunity and which placements will bring you sales. WebFX is constantly monitoring and testing to allocate more of your budget to those sites that convert better for your business, bringing you revenue for all of your campaign costs.

FAQs about customized online media buying services

What are important demographics to consider for your media buying strategy?

The important demographics to consider for your media buying strategy include:

  • Age range
  • Gender
  • Education level
  • Interests
  • Location

Still, while it’s important to reach the target gender and age range of your target market, online media buying requires you to dig deeper and consider questions like:

  • What are your demographic’s interests?
  • What do they like to read about?
  • What are their passions?
  • What do they do in their free time?

All of these questions, and more, will allow us to better understand the appropriate placements for your campaign.

Online Media Buying Services and Pricing Packages

Features Aggressive Market Leader Trailblazer Enterprise
Monthly online media spendUp to $2,500 $2,501 – $5,000 $5,001+ Custom
Initial campaign development & strategyCustom
Demographic TargetingCustom
Age rangeCustom
Education levelCustom
Related website interestsCustom
Keyword based targetingCustom
Mobile device targetingCustom
Mobile carrier targetingCustom
Product basedCustom
Day(s) of weekCustom
Hour(s) of dayCustom
B2B targeting – Position(s)/Title(s)Custom
B2B targeting – Industry (Company)Custom
B2B targeting – Company(ies)Custom
B2B targeting – Company sizesCustom
B2B targeting – Company location (State)Custom
Web media flight scheduleCustom
Brand positioning research & insightsCustom
Network research and price negotiationsCustom
Impression based targeting (if desired)Custom
Google analytics integration & goal trackingCustom
Results analysis/reportingCustom
Strategic bid managementCustom
Ad rotation for conversionCustom
Dedicated account representativeCustom
Up to two personal consultations per monthCustom
Banner DesignCustom
500+ SMEs behind campaign driving results
468×60JPG JPG & Gif JPG, Gif & Flash Custom
728×90JPGJPG & GifJPG, Gif & Flash Custom
250×250JPGJPG & GifJPG, Gif & Flash Custom
200X200JPGJPG & GifJPG, Gif & Flash Custom
336×280JPGJPG & GifJPG, Gif & Flash Custom
300×250JPGJPG & Gif JPG, Gif & Flash Custom
120×600JPGJPG & GifJPG, Gif & Flash Custom
160×600JPGJPG & GifJPG, Gif & Flash Custom
Remarketing strategy & implementationCustom
Setup of “micro” conversionsCustom
Setup and management of conversion funnelCustom
Campaign conversion managementCustom
Video adsCustom
International campaign implementationCustom
Language targetingCustom
Landing Page design & implementationCustom
Website conversion analysis reportingCustom
Website conversion analysis implementationBy QuoteCustom
Multivariant testing on landing pageBy Quote Custom
Multivariant testing ecommerce store & checkout/cart processBy QuoteCustom
Monthly performance & analysis reportingCustom
Ad exchange – Automated biddingCustom
One time setup (1st month):$1,500 $2,500 $3,500Get Quote
Progressive monthly management$350 14% of monthly budget 12% of monthly budget Get Quote
Need more information? Call Us: 888-601-5359

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WebFX Agency Rating:

4.9 / 5 with 371 ratings

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