Online Media Buying Services From WebFX

Most online agencies don’t publish their pricing online. Maybe they’re afraid of the competition, or they just don’t feel comfortable with Internet media buying. But that means you, the client, have no idea what these plans will cost.

At WebFX, we are proud to publish our pricing. We know you won’t find more competitive pricing anywhere for the value you receive — and we want you to have all the information you need right up front, including what happens when we buy online media. When you work with our award-winning team of Internet marketers and web designers, you’ll get a cohesive and cost-effective Internet media buying campaign created just for your business.

Just as your business is unique, your customers are, too. Customers who define your market both geographically and behaviorally help your business prosper and grow while guiding your media buying online. And who better to target with your campaign than the customers you know will be interested in your products and services?

Our services support your overall Internet marketing efforts by reaching those customers who are not only interested in your products and services, but also those who are likely to be loyal to your business for years to come. Having loyal customers is your end goal, right? And it’s a goal that any online media buying agency can help you achieve.

You know better than anyone the target demographics of your customers. WebFX will ensure you reach this specific customer base with your online media buying campaign. With our large directory of available online ad space, we can ensure your online advertisements will appear on sites your target customers visit often.

When targeting based on behavior, WebFX goes beyond basic psychographics to answer common questions. Where have your customers been? What are their main interests? This goes well beyond understanding what they value, or their attitude toward certain products and services.

This customer targeting incorporates very specific interests and lifestyles, including sites they frequently visit, sites your customers recommend to their friends, search engine queries, hobbies, and even their favorite things, all by employing keyword-targeting (sometimes called “contextual targeting”).

Another factor to consider in online media buying is your target customer’s geographical location. Whether your business is local, national, or global, WebFX can ensure your ads are placed in specific areas suited to your customer’s geographic location. Whether that is based on their IP address or the sites specific to your location is up to you, and our expert team has the training to know what would best fit into your strategy. Google, Bing, Facebook, and other ad websites offer the ability to geotarget with your digital media ads, and as one of the top online media buying agencies in the industry, we know how to make those ads work for you.

 

We can even incorporate the time of day you would like your ads to run, whether you want to target certain days of the week or even certain hours of the day. If we find your target customer wouldn’t be online at specific times, we can ensure your ads won’t run during those days or hours. It’s that kind of precision that makes an online media buyer so essential to your company.

It’s important to find the most appropriate sites to use for ad placement. With the extensive variety of options WebFX can target, we can ensure we are placing your ads on sites that your customers use. That way, you get the most value possible out of digital media buying instead of wasting your valuable budget on risky hunches or gut feelings.

We will also research the online media buying pricing of each placement opportunity and which placements will bring you sales. WebFX is constantly monitoring and testing to allocate more of your budget to those sites that convert better for your business, bringing you revenue for all of your campaign costs.