27 Powerful Video Marketing Statistics You Should Know About

There are many reasons to add video to your company’s marketing plan. Whether it be the likelihood that you end up higher in Google results or the high possibility of increased conversion rates, online video has impressive effects on the returns of your online marketing initiatives. But if you aren’t totally convinced yet, take a look at these 27 impactful video marketing stats.

When your business uses videos in your marketing campaigns…

  1. Your customers are nearly 10 times more likely to interact with a video than a block of text. Great content, in any form, can drive traffic to your website. However, if you’re looking for more shares, comments and overall customer engagement, a video is the way to go.

  2. You are 53 times more likely to end up on the first page of Google results if you utilize a video on your website. The reason being? By including a video on your website, you are improving your SEO, which improves your ranking!

  3. When you include a video on your landing page, it can increase your conversion rates by up to 80%. That is huge!
  4. If you include the word “video” in an email’s subject line, there is a 26% decrease in the unsubscribe rate.
  5. When marketers use a video in their email campaign, click-through rates increase 2-3 times.
  6. When you combine a video with a full-page ad on your site, you boost visitor engagement with your brand and product by 22%. Using these two tactics in unison can bring that many more conversions to your business.
  7. When consumers watch a video, 92% share that video with others. That means you can nearly double your reach due to the sharing rate of your videos.
  8. Brand association increases 139% after watching a video. Not only does it help your conversions, but it also helps your brand recognition!

Customer and Internet user behavior

  1. 65% of viewers watch more than half of a video on your website. When you’re debating whether to write a block of text or present the same information in a video, a video is always the better choice. When you write a wall of text, your viewers will often grow bored quickly.

    A video allows them to stay engaged while still presenting the same information.

  2. 49% of customers respond negatively to videos that act as advertisements. Try to make your videos feel as personal as possible, so it doesn’t appear like you’re trying to force a sale.
  3. Videos help viewers better understand your products, and 90% of customers say that videos help them to decide whether to purchase a product.
  4. 75% of users check a company’s website after they have viewed a video about their services.
  5. 12% of the customers that reach a company’s website actually buy the product that was shown in the ad. Video ads can be extremely effective if done correctly!
  6. 80% of Internet users can remember a video ad that they’d seen in the last 30 days. Videos are a much more interactive tactic in comparison to text alone or even images.
  7. Displaying a wall of text throughout your website might seem like a great idea in order to get the most information as possible on your site. However, only 20% of visitors will read the text in its entirety, while 80% of visitors will watch a video.
  8. When asked if online shoppers trust video ads, 36% said yes. This makes room for improvement, but also shows that nearly half the visitors to your site trust your ads. This should make you strive to create ads that are more reliable and more believable to your customers.

  9. If the video stops to load, 4 out of 5 users will navigate away from the page. Because of this, load time is detrimental to your bounce rate, especially on your video content.
  10. 62% of consumers will have a negative image of a brand if the video they publish is bad quality.

General video marketing statistics

  1. Adults in the United States spend an average of 3.5 hours per day watching videos. And that number is set to grow, making video marketing more important than ever.
  2. Video ads make up 35% of online advertising budgets.
  3. When marketing with a video, just one minute is the equivalent of 8 million words. That means that videos seem to give more information than a 500-word article!
  4. 100 hours of video are uploaded to YouTube every minute.
  5. YouTube is the 2nd largest search engine in the world—even more of a reason to put video marketing into play for your business!
  6. This year, in 30 days, more video content will be uploaded than the combination of three major U.S. television networks in 30 years.
  7. YouTube reports that people consume mobile video at a rate of 100% more than the previous year. With that kind of growth rate, video marketing isn’t going extinct anytime soon.

Video usage for marketing in the future

  1. 22% of small businesses in the United States say that they will post a video online within the next year.
  2. 68% of marketers plan to increase their budgets for digital content within the next year.

13 Bonus Video Marketing Statistics

Check out these bonus video marketing statistics:

  1. Video can improve conversions by 86%. (Source)
  2. Users spend 88% more time on pages with videos. (Source)
  3. How-To videos earn the most attention on YouTube. (Source)
  4. One of the main reasons people use YouTube is for How-To videos. (Source)
  5. YouTube’s users are three times more likely to prefer watching a YouTube tutorial video than reading the instructions. (Source)
  6. 15% of Internet users watch 7-10 hours of videos each week. (Source)
  7. 80% of shoppers that watched a YouTube video related to a planned purchase, did so at the start of the shopping process. (Source)
  8. 80% of people say they typically switch between online search and video when researching products to buy. (Source)
  9. 70% of shoppers have said they are open to learning about products on YouTube from brands. (Source)
  10. 70% of YouTube users watch videos on YouTube when they need help making purchase decisions. (Source)
  11. 55% of shoppers say that they used online videos while actually shopping in a store. (Source)
  12. 50% of all consumers use videos to help them make shopping decisions. (Source)
  13. 40% of global shoppers purchased products they discovered on YouTube. (Source)

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