Ultimate List of 50+ Instagram Statistics You Need to Know in 2023

Instagram is one of the most popular social media platforms to promote your brand, products, and services. And we’ve compiled the ultimate list of Instagram statistics in 2023 that proves just how valuable this platform can be for your business.

So, just keep reading to browse through our list of noteworthy Instagram statistics in 2023, including:

• General Instagram statistics in 2023
• Instagram user statistics in 2023
• Instagram business statistics in 2023
• Instagram advertising statistics in 2023

And if you want to learn more about Instagram and social media marketing, WebFX can help! Our team of award-winning experts loves to share their Instagram marketing knowledge with businesses just like yours!

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General Instagram statistics in 2023

Instagram is a popular social media platform for both consumers and businesses alike. So, if you’re looking for one of the best platforms to promote your products and services, Instagram is for you.

Check out some general Instagram statistics in 2023 below:

1. Instagram posts with a location get 79% more engagement (Source)
2. Instagram photos with faces get 38% more likes (Source)
3. Instagram posts with at least one hashtag get 13% more engagement (Source)
4. Instagram videos get two times more engagement than photos (Source)
5. Instagram is the ninth most Googled search term (Source)
6. Instagram is the seventh most visited website in the world (Source)
7. Instagram is the fourth most used social media platform (Source)
8. Instagram is the second most downloaded app in the world (Source)

Instagram user statistics in 2023

With billions of active users around the world, you’re bound to find your target audience on Instagram.

Browse Instagram user statistics below:

9. 2 billion users are expected to use Instagram by 2023 (Source)
10. 120 million is how many active users there are on Instagram in the U.S. (Source)
11. One billion people use Instagram each month (Source)
12. 500 million people use Instagram each day (Source)
13. 500 million active accounts use Instagram stories daily (Source)
14. 67% of adults between the ages of 18-29 in the U.S. use Instagram (Source)
15. 63% of Instagram users visit Instagram daily (Source)
16. 50% of users use the Explore page every month (Source)
17. 47% of U.S. adults between the ages of 30-49 use Instagram (Source)
18. 43% of U.S. adult women use Instagram (Source)
19. 40% of U.S. adults use Instagram (Source)
20. 31% of U.S. adult men use Instagram (Source)
21. 28 minutes is the average amount of time a user spends on Instagram (Source)
22. 25% of U.S. teenagers say that Instagram is their preferred social media platform (Source)
23. 23% of U.S. adults between the ages of 50-64 use Instagram (Source)
24. 8% of U.S. adults over the age of 65 use Instagram (Source)

Instagram business statistics in 2023

Consumers love to research brands and products on social media platforms like Instagram. So, if you want to boost your sales and revenue, promoting your brand on Instagram is a must.

Check out some Instagram business statistics below:

25. 200 million Instagram users visit one business profile each day (Source)
26. 90% of Instagram accounts follow a business (Source)
27. 60% of Instagram users discovered a new product on Instagram (Source)
28. 58% of users say they’re more interested in a brand after viewing their Instagram story (Source)
29. 57% of users like seeing polls and quizzes from businesses on Instagram (Source)
30. 50% of users are more interested in a brand when they see advertisements for it on Instagram (Source)
31. 44% of users use Instagram to shop for products weekly (Source)
32. 41% of users follow a brand on Instagram (Source)
33. 11% of Instagram users use Instagram to browse and shop for products (Source)
34. Nine out of 10 users watch Instagram videos weekly (Source)
35. Two in three people surveyed say Instagram enables interaction with brands (Source)
36. One in two people use Instagram to discover new brands (Source)
37. 2% is the average growth in followers Instagram business accounts experience each month (Source)
38. 6 is the average number of times business accounts post on Instagram each day (Source)
39. 30 minutes is the average amount of time adult Instagram users spend on the app each day (Source)

Instagram advertising statistics in 2023

Instagram advertisements enable you to target users based on their interests, demographics, and much more. With Instagram ads, your promotions will display in users’ newsfeeds as they scroll through their daily updates.

Browse Instagram advertising statistics below:

40. Picture ads are the most popular type of advertisement on Instagram (Source)
41. $1643 is the average cost of an Instagram influencer marketing post in the U.S. (Source)
42. The annual Instagram advertising revenue was $26 billion in 2021 (Source)
43. There are over 500,000 active influencers on Instagram (Source)
44. Influencer marketing takes up more than half of the marketing budget for more than 17% of marketers (Source)
45. 79% of brands prefer to use Instagram for influencer marketing (Source)
46. 55% of influencers use Instagram Stories for sponsored campaigns (Source)
47. 25% of sponsored posts on Instagram are fashion-related (Source)
48. 18% of marketers say that Instagram offers the best influencer marketing return on investment (ROI) (Source)
49. $5.20 for every $1 invested is how much businesses can make by investing in Instagram influence marketing (Source)

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

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Launch a revenue-driving Instagram marketing strategy with WebFX

Are you ready to implement an Instagram marketing strategy that drives sales and revenue for your business after checking out those noteworthy Instagram statistics in 2023? WebFX can help!

WebFX is a top Instagram marketing agency with over 1.6 million hours of experience implementing revenue-driving Instagram marketing campaigns. In just the past few years, we’ve helped clients drive over $3 billion in revenue, and we can help your business achieve incredible results too!

Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how our Instagram marketing services can help your business reach new heights!