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Today, people can choose from hundreds of dentists with just a quick search and a click of a button. That means that, to stay competitive, you need take every advantage you can get to help your practice stand out. The best way to do that is to implement dental marketing ideas that help you reach new patients.

We’ve pulled together a list of 20 marketing ideas for dentists that can help your practice reboot its marketing and advertising efforts. Keep reading to learn about the top dentist office marketing ideas for 2024!

Need help adopting these marketing ideas for dental offices?

Call 888-601-5359 to speak with a strategist about digital marketing services from WebFX, or keep reading to learn more about how your practice can benefit from a custom strategy.

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20 best marketing ideas for dental offices

When it comes to dentist office marketing, you need to attract clients to your practice to keep it alive and well. Here are some of our favorite dentist office marketing ideas in 2024:

1. Build a high-quality website for your dental practice

Your website is the heart of your digital marketing campaign.

When people find your practice for the first time, they judge you based on your website. If you want to make a positive first impression, you must invest in developing a website that is clean, modern, and unique to your practice.

Since you’re in a competitive market, you need a custom website to help you stand out from other dental offices. That means creating a unique brand and style that you carry throughout your website.

Creating a custom and unique website helps you build brand recognition for your practice and create a more memorable experience for website visitors.

So, what’s the key to a custom website?

Your site should be clean, simple, easy to navigate, and quick to load. Additionally, it should be optimized for devices of all sizes, including mobile phones and tablets, so everyone has a positive experience.

Need help building a custom website? We’ve got you covered — chat with one of our strategiests by calling 888-601-5359 or contact us online to see how we can help you create a custom website for your dental office!

2. Boost your dental website’s search engine rankings with search engine optimization (SEO)

When a patient looks for a dentist, they turn to search engines to help them find one. That means you need to optimize your dental practice’s website to rank in search results.

So, next up on this list of dental marketing ideas, let’s talk about search engine optimization (SEO).

SEO results showing dental practices

SEO, or search engine optimization, involves tactics like:

  • Adding relevant, dental-related keywords to your pages
  • Improving your website’s load time to deliver information fast to patients
  • Optimizing your title tags and meta descriptions for dental-related keywords
  • Creating content on topics related to dentistry (we’ll dive more into this later)

If you’re looking for the top dental marketing ideas, SEO is one of them. This method will help you develop your dental practice’s prevalence in search results and drive more qualified traffic that you can turn into patients.

Want to learn how to get started with dental SEO? Check out this page on SEO for dentists!

Learn How to Do Dental SEO

3. Optimize your dental practice’s presence in local search results

Next up on this list of dentist marketing ideas, let’s talk about local SEO. Local SEO is crucial for dental practices because many people conduct location-based searches to find a dentist in their area. If you aren’t optimizing for local searches, you’ll miss out on patients for your practice.

But wait, how is local SEO different than the SEO we mentioned above?

Local SEO follows many of the SEO practicesa above, but it involves take a location-based approach to optimizing your business’s presence in search results. That means completing tasks like:

  • Optimizing for local keywords (Ex. “Dentist near me” or “top dentist in [location]”
  • Ensuring your name, address, and phone number are consistent across all directories
  • Optimizing your Google Business Profile (we’ll dive into this next)
  • Building up your local reviews

Search on Google for dental offices in Philadelphia

Building your dental practice’s local presence will help you attract patients in your area that need a new dentist.

4. Claim and optimize your Google Business Profile listing

As a local practice, one of the best dentist marketing ideas for your business is to claim your Google Business Profile listing. When people conduct local searches for a dental office, Google Business Profiles often appear at the top of search results.

Google local 3-pack generating results for a search for a dentist in Philadelphia

To start using your Google Business Profile listing, you must first claim it. Once you claim your listing, fill out all the information on it. This includes your contact information, address, and hours of operation.

To enhance your local profile, consider adding pictures of your dental office and your staff to help enhance your listing. You can also add a short blurb about your dental office and what you offer.

Overall, you want to create a Google Business Profile that is informative and provides your audience with the information they need to know about your practice.

5. Manage reviews about your dental practice

Whether it’s a good or bad experience, people will share their opinions about your practice. They go on your Google Business Profile listing, Yelp, or somewhere similar and leave comments about their experience with your practice.

Reviews impact whether future patients decide to choose your practice — that’s why it’s important to keep tabs on what people say about your practice. You must take the time to read and respond to feedback your practice gets, regardless of whether it’s positive or negative.

In fact, 88% of people are likely to use a business’s services if they see the owner responds to all reviews. It doesn’t matter if the reviews are positive or negative — your future patients want to know if you listen and are responsive to all types of reviews.

reviews for dentists1

If you’re actively trying to solve their problems and fix issues, people will feel more confident in choosing your practice. They will believe that your dental practice is willing to work with them if anything goes wrong.

Monitoring your reviews is one of the best dental marketing ideas because it will help you build a better reputation for your practice and earn more patients in the future.

6. Use email marketing to build loyalty

Another one of the top marketing ideas for dentists is to invest in email marketing. Email marketing is a valuable strategy for keeping patients at your practice. You can ask your patients to opt into joining your email list, so you can stay in touch.

With email marketing, you can do tasks like:

  • Send appointment reminders
  • Share new information about your practice (a new hygenist, a new service you offer, etc.)
  • Content on dental topics (how to find the right toothbrush, flossing tips and tricks, etc.)
  • Share billing reminders

Email marketing provides you with a great opportunity to keep patients engaged with your dental practice, while also providing conveinent services like appointment confirmation and billing access.

As always, make sure you follow HIPAA compliance for emails to ensure you’re keeping your patients information protected.

7. Use artificial intelligence (AI) to enhance your marketing

One of the biggest dentist marketing ideas for 2024 is to start using artificial intelligence (AI) in your marketing strategies. When you’re busy running your practice, you and your team might not have the time to fully-develop and excute your strategies.

AI tools can help you accomplish tasks like:

  • Generating topics for blog posts
  • Identifying dental-related keywords to integrate into your website
  • Generate dental-related images to use on your website
  • Creating captions for your social media posts

Using an AI tool can help you streamline some of your marketing process and make it easier for you to promote your practice.

ChatGPt generating blog ideas about dental hygiene

8. Be active on social media

Social media is one of the best ways for you to connect with your audience. These platforms enable you to share helpful information and company updates for current and future patients.

Consumers regularly use social media to get advice on everything from health and wellness to the best practioners in town. People also use it to learn about your dental office and get a sense of your practice’s “personality.”

When you consider that 50-80% of U.S. adults have some form of dental anxiety, it’s crucial that you use social media to show how friendly and inviting your dental office is.

zocdoc facebook marketing idea

Creating social media profiles on sites like Facebook and Twitter allows you to engage with current and prospective patients who may be thinking about their dental health.

dental marketing idea social media engagement

Plus, it provides a place for people to learn more about your practice if, by chance, they read a good recommendation from a satisfied patient.

Make sure you regularly posts and share information with your audience to show them you’re active on social media. If people comment on your posts, take time to reply and engage with them.

Overal, building an active social media presence is one of the best dental marketing ideas for practices that want to connect with current and future patients.

9. Create a blog with helpful oral care information

The Internet has become a primary source for advice and information, and the sites that provide it are more likely to get repeat visitors. One way you can provide this advice and information is through a blog.

As a dentist, you have an abundance of knowledge about oral care. There are people in your audience searching for information on dental topics, making it an excellent opportunity for you to share your expertise with your audience.

By starting a blog, you can write about different topics and share valuable information with your audience. It’s a can’t-miss opportunity for you to provide information for your audience that they seek.

dental marketing idea blog

You’ll want to create content frequently to continously drive new traffic to your website. Not to mention, creating blog posts frequently enables you to have more posts to share with email subscribers.

You can address a variety of topics, from how to detect cavaties to worst drinks for you tooth health.

If you’re looking for effective dentist marketing ideas, blogging is an excellent starting point. It’s an opportunity for you to share valuable knowledge, build patient trust, and obtain new patients for your practice.

10. Run paid social media ads

Aside from organic posts, you also have the option to run paid social media ads. Paid social ads are an excellent way for you to reach leads that haven’t found your practice yet. They’re also an excellent dental advertising idea.

These ads are highly targeted, meaning you can reach a particular type of person by inputting information, like age, location, and interests, that allows you to focus on them. If you have your target audience in mind, you can easily set parameters to advertise to them.

dental marketing idea social media ad example

Social media ads are extremely useful for reaching people you can’t reach with other methods.

The targeting capabilities allow you to reach people who are looking for a local dentist. These ads are an excellent opportunity for you to drive leads to follow your practice on social media and visit your website.

If you’re looking for the best dentist office marketing ideas, you must include social media ads on your list. These ads will help you capture more valuable leads for your practice.

11. Publish infographics

dental marketing idea infographic example

Aside from blogs, infographics are another excellent content option for your dental practice. Infographics share information in a visual way that makes it easy for your audience to understand and digest the information.

Sharing infographics about interesting dental facts is a great way to pique the interest of potential patients while boosting traffic and links to your website. Your infographic might even go viral!

Many businesses use infographics to display a process or statistical information. If you have important information you want to show for your audience, you can use infographics to share it.

You can make infographics on how to properly brush your teeth, the importance of seeing your dentist every year, and more. There are many opportunities to create infographics to share information with your audience.

Infographics are just one of the top marketing ideas for dental offices that can help you practice reach more people, all while establishing your practice a trusted and knowledgeable authority in the dental industry.

12. Utilize video marketing

Video marketing is a powerful tool at your disposal, and it’s next up on this list of marketing ideas for dentists.

In fact, your audience is 10 times more likely to interact with a video than a block of text. Videos are incredibly useful in helping you provide your audience with valuable information and keep them engaged.

There are a variety of videos you can create to engage your audience. Here are a few dental video marketing ideas for your practice:

  1. Answer common patient questions about your practice and procedures
  2. Give a tour of your office and staff
  3. Share client testimonials
  4. Explain procedures, like fillings or root canals
  5. Address dental health topics

These are all video topics that will engage your audience and help them learn about your practice.

13. Use live chat to field questions

As a dentist, you know there’s no shortage of questions that people ask in a day. From “Do you take my insurance?” to “Are there any emergency appointments?” you and your team field dozens of questions in a day. That’s why you’ll want to use adding live chat to your list of dentist marketing ideas.

Live chat enables people to ask your practice questions while they’re browsing on your website, rather than calling your office and clogging up the phone lines. Using live chat enables people to get answers quickly, which can help nudge people towards choosing your practice.

The best part about live chat is that you can use chatbots to help field some of your simple, commonly asked questions. So if someone asks, “What insurance do you take,” you can have your chatbot automatically set up to answer those questions.

Using live chat with a chatbot is a great way for you and your team to be attentative to people’s questions and provide them with answers that nudge them towards converting faster.

14. Invest in PPC ads to reach clients ready to choose a dental practice

Pay-per-click (PPC) advertising is one of the most effective marketing ideas for dentists because it allows you to reach people you know are looking for a dentist.

To get started with PPC ads, you’ll select keywords for your ad. Keywords trigger your website to appear in relevant search results. If you want to reach the right leads, you must appear in dental-related search results.

ppc ad for dentists1

Stick to long-tail keywords, which contain three or more words. These keywords are specific, so they attract relevant leads to your ad. Not to mention, the cost per click (CPC) is lower, so you can get more clicks for your budget.

Once you have your keyword selected, you’ll bid for your ad’s placement. You set a maximum bid, which is the most you’re willing to pay each time someone clicks on your ad.

PPC is an excellent opportunity for your practice to reach valuable leads that are ready to choose a dentist. With paid online advertising, you can earn new patients and grow your dental practice.

15. Invest in marketing tools to help you manage your campaigns

Marketing tools are a valuable asset to helping you run your dental marketing campaign. If you’re investing in multiple methods, it can be challenging to keep track of everything. By using marketing tools, you’ll help keep your campaigns organized.

There are marketing tools for every type of campaign, from email marketing software to social media scheduling tools. You can also opt to use software, like MarketingCloudFX, that provides tools that help you manage numerous strategies.

16. Try remarketing to people who visited your website previously

Choosing a dentist can be a long process for some people — they want to ensure they’re choosing someone who’s compassionate and does great work, amongst other factors. So, as a result, you may have people who visit your website and don’t book an appointment.

That’s why remarketing is on our list of dental marketing ideas.

With remarketing, you can retarget people who visited your website but didn’t contact your business or book an appointment. These remarketed ads will appear in apps and websites within the Google Display Network.

Remarketed ads can help you get these people thinking about your dental practice again and drive them to contact you.

17. Monitor your competition to stay on top

There are dozens of other dentists competing for patients in your area. If you want to remain ahead of your competition, you must know what your competition is doing.

It’s vital that you monitor your competition to see how they reach new patients and how they stack up to your practice. It’s an excellent opportunity for you to learn about your competitors’ strengths and weaknesses.

When you know your competition’s strengths and weaknesses, you can use it as an opportunity to grow your business. It helps you learn how you can improve your business to drive better results.

By monitoring the competition, you’ll produce a better campaign for your dental practice.

18. Repurpose your content

As you go through this list of dentist marketing ideas, you may start to feel overwhelmed with trying to figure out how you’re going to do it all (or some). Here’s a strategy that can help you manage: Repurpose your content.

When you create a blog post, for example, you don’t need to confine it to your blog. You can share it on social media or promote it through email. Your content doesn’t have to live on one channel.

Repurposing content can make it easy to generate ideas for other strategies. Instead of trying to think of a brand new topic for your email newsletter, for example, you can just create a complilation of your latest blog posts.

Taking this approach will help you get more from your marketing, so you can maximize every dollar invested.

19. Create a YouTube channel

When you have a wealth of dental knowledge, it’s prudent that you share it with your audience. That’s why, next up on this list of dental marketing ideas, we’re talking about creating a YouTube channel.

Creating a YouTube channel enables you to share your knowledge with your audience and help them better understand different dental procedures, products, and more.

Dentist talking in a YouTube video about how cavities are filled Creating a YouTube channel is a great way for you to share your knowledge with your audience and build your trust and authority.

20. Offer special discounts for new patients

To wrap up this list of dentist marketing ideas, let’s talk about offering special discounts for new patients. Being in a competitive market like dentistry can make it hard for you to stand out from other practices — that’s why you’ll want to consider offering special discounts for new patients.

You can opt to offer free, discounted, or a fixed rate for services. For example, you might have a promotion where new patients can get cleaning and x-rays for a set rate. Or, you could opt to offer a free cleaning for first-time patients.

Offering discounts for new patients can be a great way to get someone to choose your practice over another.

Why do dental practices need marketing?

You might feel good about the success of your practice. After all, you have a full schedule every week, and your revenues are up. However, marketing is the only way you’ll continue to see this kind of success over the long term, and marketing ideas for dentists can be especially lucrative. The benefits of marketing include the following:

Greater awareness

Even long-standing dental practices need to introduce themselves to their target markets. New people move to the area, and lifelong residents may be searching for a new dentist. An ongoing marketing strategy ensures your practice comes to mind when people think of local dentists.

A competitive edge

If you’re merely placing a listing in the phone book, you’re missing an opportunity to tell prospective patients why your practice is better than others, and why they should book an appointment with you.

Additionally, a website, PPC ads, and other online marketing tactics allow you to boast about your experience and unique capabilities in a space where the competition might be lower.

Stronger patient relationships

New patients are a welcome benefit of marketing for dentist offices, but so is greater loyalty among current patients. When you market your practice, you build greater trust among patients, which makes them more likely to return when they need additional dental services and recommend you to their friends and family.

Whatever your specific goals, you’ll need a comprehensive marketing plan, online and off, to carry it out. Whether you want to do it yourself or employ the services of a marketing firm, there are certain things your marketing strategy must include if it’s going to succeed.

Want to speak with an expert? Call us at 888-601-5359

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Need help using these dental marketing ideas?

When you’re a busy dentist, marketing ideas don’t come to you very often. It may also take too long for you to implement these ideas on your own. Instead of worrying about how you’re going to market your busy practice, let WebFX take the pressure off you!

We’ve helped numerous dentists find new patients through a combination of SEO, email, social media, and Internet marketing. Whether you want recommendations for a marketing plan or need assistance putting one in place, our experienced team will provide a wide range of services to make your practice stand out.

If you’re ready to use these dental marketing ideas to bring more patients to your practice than ever before, contact us online or give us a call at 888-601-5359 today.

We’ll provide a free, no-obligation, completely customized quote that fits your needs. Let us know how we can help you—we can’t wait to hear from you!

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