Your Introductory Local SEO Guide

If you want to reach more nearby potential customers, consider local SEO. It’s one of the best strategies for bringing more customers into your local business. This local SEO guide has all the resources you need to get started with local SEO.

The B2B Local SEO Agency That Drives Conversions

The B2B Local SEO Agency That Drives Conversions Local search engine optimization (SEO) is one of the most reliable digital marketing tactics your business-to-business (B2B) company can use. But you may not want to handle it on your own. That’s […]

Local listings for bakeries on Google Business Profile

SMB Local SEO Agency

SMB Local SEO Agency: Drive More Revenue With Local SEO As a business in your community, you want to drive local leads to check out your small-to-midsized business (SMB) and see what you offer. If you find your local search […]

SEO listing for the Ohio Book Store

SMB Local SEO Services

SMB Local SEO Services: Reach More Locals with WebFX As a local pillar in your community, you want to help more people find your small-to-midsized business (SMB) when they’re searching online. With local search engine optimization (SEO), you can help […]

What Is Ecommerce Local SEO?

What Is Ecommerce Local SEO and Why Do You Need It? If you’re asking yourself, “What is ecommerce local SEO, and how can it drive revenue for my business?” we’ve got you covered. Just keep reading to learn more! Learn […]

B2C Local SEO Agency

B2C Local SEO Agency: Partner with the Local SEO Experts at WebFX When people search for businesses in their area, they’re conducting local searches to help them find the right place. If you haven’t built a local presence yet, you’re missing a […]

pizza man google my business example

What Is Google Business Profile?

What Is Google Business Profile? [Guide] With more consumers relying on the Internet and Google to find what they need, Google Business Profile (formerly Google My Business), has become an essential tool for companies looking to grow. What is Google […]

Enterprise local SEO SERP example

What Is Enterprise Local SEO?

What is Enterprise Local SEO? The 4 Best Strategies to Boost Sales Local SEO for enterprises can help boost your online visibility and reach more local customers in your area. With effective local SEO techniques, you can effectively drive more […]

What is local b2b seo

What Is B2B Local SEO?

What Is B2B Local SEO? Your Introduction to Local SEO for B2Bs With four in five consumers using search engines to find local businesses and information, implementing local search engine optimization (SEO) strategies for business-to-business (B2B) companies is a must. […]

Bing local example

4 Tips to Nail Your Bing Local Listing

4 Tips to Nail Your Bing Local Listing When you build your digital presence, you want to reach people through as many channels as possible. Search engine optimization (SEO) is a popular strategy for boosting organic traffic and driving more […]

Explore one of these categories to go more in-depth on a specific local SEO topic, or keep reading for our beginner’s guide to local SEO, complete with additional local SEO resources.

Learn the basics of local SEO

Learn key local SEO terminology

Get the latest local SEO statistics

Learn about local SEO technology and tools

Learn about local SEO for SMBs

laptop website computer icon

Learn about local SEO for B2B companies

Learn about local SEO for B2C companies

Learn about local SEO for ecommerce companies

Learn about local SEO for enterprise companies

Imagine this: You search for “best Italian food near me,” and a group of three local search results pops up at the top of the search engine results page. Their locations are indicated on a map of the town you’re currently in, and you see ratings and reviews with each restaurant listing.

You choose the result with the best review after clicking on their website and discovering from their driving directions that they’re just down the road from you. In this scenario, your experience was made possible by local search engine optimization (SEO).

Local SEO is a fantastic way to market your own local business to people in your area. But what is local SEO, and how does it work? Read on for a full local SEO guide!

Then subscribe to Revenue Weekly — the email newsletter from the marketing agency with over 25 years of experience — for more digital marketing information!

What is local SEO?

Local SEO is a facet of search engine optimization that helps your website reach nearby users in search results. With a local SEO strategy, you can rank for searches with local intent, such as those with “near me” in the search query or those seeking information about nearby services or businesses.

Why use local SEO?

Many local businesses, such as bakeries, retail stores, bowling alleys, law firms, and more, utilize local SEO to target users who are closest to them and more likely to convert.

A dry cleaning business in Philadelphia wouldn’t want their business listing to show up in the search results for someone currently in Nebraska, would they? That dry cleaning business will have the most success by targeting the customer base closest to their place of business.

By optimizing local SEO, a business can better draw leads from the closest and most relevant traffic, which leads to an overall increase in return on their business’s marketing efforts.

Local SEO is a proven Internet marketing strategy for driving in-store visits, online sales, and real business growth. Up to 88% of users who perform a local search on their smartphone visit a relevant store within a week. Utilizing local SEO is your best option if you want to be the business that shows up in your target audiences’ search results.

How does local search work?

Local SEO may seem daunting at first, but it’s actually quite simple. Essentially, Google pulls “local signals” from various sources, including business websites, social profiles, review platforms, and more, to determine which local results will be most relevant for a user entering a query with local intent.

Remember the Italian food example from the beginning of this post? That’s a prime example of local SEO in action. You’re hungry for Italian food, so you search for nearby Italian restaurants. Google delivers local results to your current location, providing you with the most relevant information to better inform your decision on where you should eat.

Whichever restaurant you choose is most likely optimizing for local SEO to some extent. That could mean maintaining their Google Business Profile listing, including location-specific content on their website, adding their location to title tags, and more.

There are so many possibilities when it comes to local SEO. Simply by optimizing one local SEO-focused item, you may be able to position yourself ahead of others in your local industry. And when you take steps beyond that, you can assert yourself as an imminent threat to your local competitors.

How to optimize for local SEO

There are many ways to approach SEO, but there are a handful of best practices to follow to help your business grow in local search results. Below is your local SEO guide for driving the best results.

Optimize your Google Business Profile listing

The first step you should take in optimizing for local SEO is creating or improving your Google Business Profile listing. Your listing may show up in the local 3-pack — a group of about three business listings displayed on the first page of search engine results.

These listings often receive the most impressions and clicks due to their preferred position on SERPs, and your business can land one of these premium spots by optimizing your Google Business Profile. Ensure that your business hours, services, name, and contact information are all up to date.

For added value, consider uploading a Google post or promoting an event on your listing as well.

google three pack display in search results

Rake in the reviews

When researching restaurants in your area, do you ever look at the reviews and ratings? If you’re like the vast majority of Internet users, the answer is yes.

Reviews and ratings are a significant trust factor to not only users but search engines as well. Businesses that encourage positive reviews on their Google Business Profile listing, their website, and review sites like Yelp and TripAdvisor are more highly favored by users and search engines.

Ensure your name, address, and phone number (NAP) information is consistent

To signal to search engines that your business is what it says it is and is located where it says it’s located, ensure that your business name, address, and phone number (NAP) are the same on all of your listings across the Internet.

Inconsistent NAP info can hurt your visibility in search results. If Google isn’t sure which information is accurate, it may avoid showing any of it.

Build location-specific pages on your website

If your business has more than one location, consider building location pages on your website. These pages will provide users (and search engines) with your NAP and other location-specific information, such as business hours, parking information, directions, promotions, and more.

Include the location of your business wherever possible

To alert Google that your business is in or near a location, include your city, county, or state name wherever it makes sense. This may include your title tags, meta descriptions, location page copy, and “About Us” page.

Create local content

Assert yourself as the local authority for your industry by creating and publishing local content. This content is most commonly stored on your website’s blog or news page but can be applied to other areas if it makes sense for your website structure.

Examples of local content for a veterinarian office in Boston may include “where to buy organic cat food in Boston” or “best dog parks in the Boston metro area.”

Make sure your website is mobile-friendly

Users often conduct queries with local intent on mobile devices. When you’re out shopping with friends in a town you don’t go to often, do you look up places to eat for dinner on your phone? This is the case for many users, so make sure your website is mobile-friendly.

Participate in your community

A great way to improve your local SEO is by being active in your local community. Sponsor local events or sports teams, hold fundraisers at your storefront location, or donate to a local charity. You may earn free press from local news outlets about your community contributions.

Ensure online news stories that mention your business include a link to your website. These links can further build your domain authority and increase your local rankings on SERPs.

Perform a local SEO competitor analysis

Understand how your local competitors are doing in their local SEO efforts. Ask questions like:

  • Are they showing up in the local 3-pack?
  • Do they have specific location pages on their website?
  • Where do they mention their location? Think title tags, meta descriptions, and on-page SEO copy.
  • Are your competitors creating local content on their blogs?
  • Are their websites mobile-friendly?

Then, incorporate what you learn into your local SEO strategy.

Get more local SEO tips

General local SEO tips

Tips for Google Business Profile and Google Maps

Local SEO tips for your industry

Analytics for local SEO

SEO analytics is the process of collecting and analyzing data to determine how your SEO currently performs and how to improve it. Using data to inform your local SEO strategy is crucial. It lets you see what’s working and what isn’t and provides a roadmap for improving your results over time.

You may be wondering what metrics you should look at for local SEO. Here are a few of the most important local SEO metrics:

  • Total search impressions: The number of times a given page is displayed in organic or paid search results
  • Directions requests: When a customer requests directions to your business
  • Website visits: When a customer views your website
  • Phone calls: When a customer clicks to call your business
  • Reviews: The number of reviews left on your Google Business Profile or other local listings

Working with a local SEO agency

Local SEO agencies work to improve your visibility in local search results so that your business can capture more relevant traffic from search, ultimately resulting in more revenue. Improving search visibility involves various tasks for SEO agencies, such as:

  • Strategy creation
  • Keyword research
  • Content creation
  • Link building
  • Citation management, including for Google Business Profile and other listings
  • Review management
  • Analytics and reporting

SEO companies have the knowledge and experience necessary to make smart decisions for your site that increase your rankings and visibility so you don’t have to waste time with guesswork. Partnering with an agency for your local SEO frees you up to focus on what you do best — running your business!

Learn more about local SEO

Interested in learning more about local SEO and other high-impact trends in the SEO industry that could propel your business to the next level? Then our email newsletter is an excellent resource for you! Subscribe to learn more about digital marketing from industry experts.

For comprehensive information about our industry-leading local SEO services, check out our pricing and list of services. When you partner with us, you’ll get help implementing all the above tips and more.

Just call 888-601-5359 or contact us online to get started today!

For digital marketing advice on the regular, subscribe to the email that more than 200,000 other marketers trust:

Revenue Weekly.

Sign Up Today
TO TOP