According to the American Hospital Association, there are 5,686 hospitals in the United States. This means that you need to make yours stand out – and one of the best ways to do this is with digital healthcare marketing.
Online marketing for healthcare organizations can help increase awareness of your hospital, increase traffic to your website, and bring more patients to your location.
Keep reading to learn more about healthcare marketing and discover the best marketing strategies for healthcare organizations today.
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What is healthcare marketing?
Healthcare marketing is the use of offline and online marketing strategies to promote healthcare providers and attract new patients. Marketing strategies for healthcare organizations can range from billboards to search engine optimization (SEO).
What is digital healthcare marketing?
Digital healthcare marketing is the use of online channels, like search, email, and social, to promote a healthcare provider to its target audience.
Internet marketing is made up of many different strategies that work together to drive the best results for your hospital.
Some digital marketing strategies for healthcare organizations help to attract traffic to your website, while others allow you to form relationships with current and future patients. Though you can choose whichever channels and strategies best align with your goals, you’ll get the best results with combined efforts.
4 proven healthcare marketing ideas
Here are some of the most effective healthcare marketing ideas for hospitals, insurers, private practices, and more:
SEO, or search engine optimization, is the basis of any successful healthcare marketing strategy. That’s because with SEO, you can improve your rankings in search engines like Google, and as a result, your online visibility. This allows you to attract more interested potential patients to your website.
There are many factors that determine how you rank in Google, which is why SEO involves many different steps like on-page optimization, building relevant links, and publishing original content. When your hospital’s website is optimized for keywords that your audience is searching for, your website has a chance to rank highly for keywords related to your services.
For example, if your hospital is known for being the only hospital in your area to provide extensive guest services for loved ones, target “extensive guest services,” as a keyword. This will ensure that when users search for that quality in a hospital, yours will appear in search results.
Backlinks from authoritative, established websites, image optimization, and optimized title tags, among other factors, will also help your hospital to rank highly in search engine results.
PPC, or pay-per-click, advertising is a popular model of online advertising that allows your hospital to show up in search results for the specific keywords and phrases potential patients are researching.
PPC ads work on a bidding system in which you choose ahead of time how much you’ll pay the platform every time your ad is clicked. You’ll only ever pay for your ad when it’s clicked on by a user, which makes this technique extremely budget-friendly – and helps you avoid spending money on people who aren’t interested in learning about your hospital.
3. Email marketing
Email marketing is an extremely cost-effective healthcare marketing strategy for reaching potential patients.
You can add a signup form on your website and encourage visitors to share an email for your hospital’s monthly newsletter. You can also offer them something in exchange for signing up, like a health guide or other useful information.
Then, you can stay in touch with your subscribers on a regular basis. Your newsletters can include anything from seasonal health tips, hospital updates, or announcements of upcoming events.
No matter what your emails include, they’ll help to keep your hospital at the top of patients’ minds for when they need your services.
4. Social media marketing
Social media platforms like Facebook and Twitter allow you to share information and create a dialogue with current and potential patients.
When you use social media to market your hospital, you have the ability to share useful links to industry news, links to your hospital’s blog, images of your facility, and more.
Social media marketing also allows you to directly interact with users, unlike any form of traditional advertising. Instead of a one-way marketing message, you can answer users’ questions and address their concerns.
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Attract more patients with digital healthcare marketing services
WebFX knows how competitive the healthcare industry is and we know that every patient matters, which is why we create custom digital healthcare marketing strategies for our clients.
Our team has the knowledge and resources to help your hospital attract traffic to your website and patients to your location. Already, we've helped our clients earn more than $2.4 billion in revenue over the past five years!