If you’re in the pest control business, you have to market to a group of people who change by the day. Every hour, new people need to contact an exterminator, and others decide not to contact one for their problem after all. With a constantly-changing niche, it’s hard to target people who need exterminators at the right time.
However, search engine optimization (SEO) makes that all easier. Launching an SEO campaign gives you the chance to appeal directly to people who need exterminators now. You don’t have to rely on coincidence to get customers — you can let them seek you out when they need you so you can be sure they’re serious about dealing with their pests.
WebFX has a dedicated team of 150+ experts who will create an impactful Internet marketing strategy specific to your pest control business. You can call 888-601-5359 or contact us online today for your free evaluation!
Below, you can watch a short video that explains what SEO is. Then, you can continue reading for more information about how your pest control company can use SEO to increase traffic to your site.
SEO is the process of improving your ranking in search engine results pages (SERPs) so you can attract more qualified leads to your business. There are many different tactics you can use to get noticed by Google and other search engines, and they’re all viable options for your extermination business. These SEO strategies are broken down into on-page and off-page SEO.
On-page SEO relates to all of the different ranking factors that are actually on a page on your site. Think of your website as a chance to make a good first impression with the search engines. Optimization ensures you make a memorable impression that search engines will love.
These on-page elements are some of the most important for SEO:
There are lots of other SEO ranking factors that Google considers as well, but these three are great starting points for any pest control company looking to get more customers online.
Once you’ve optimized your pages, you still have work to do. Off-page SEO involves ranking factors that you usually can’t control, but they’re still important to your website’s success. These factors are harder to obtain, but they act as quality control measures so that Google can be sure it’s only recommending the best pages for its users.
These off-page factors are some of the most important for SEO:
All of these off-page SEO factors are designed to get your website visitors that want to become paying customers.
The Internet is a great way to get the business you want to grow, but pest control specialists like you need to concentrate on the clientele near your business. They’re the people who are most likely to become customers, especially if you’re running a smaller-scale company. That’s why you should concentrate on a few key strategies when you’re starting your SEO campaign.
Before you begin optimizing your website and different types of content, you must know which words and phrases to target. Keyword research is a nuanced process, but it’s rather simple to get started.
First, you can type in part of a search term (like “exterminator [your town]”) into the Google search bar and see what suggestions show up below it. These terms may not be the exact keywords you want to use, but they provide a great starting point for SEO.
You can also use Google AdWords to check the amount of traffic that different keywords get throughout the day. This is the best way to cross-reference the keywords that you want to use with other data to check if they’re viable options to use on your site. If the keywords show that they have some traffic, then they’re good to use. If they don’t have any, you should move on to your next idea.
Last, you should concentrate on long-tail keywords, or keywords that are specific to your business. For example, “pest control specialist in [your town]” would be a great long-tail keyword. It might not have a lot of traffic as shown in AdWords, but it’ll bring qualified visitors to your site so you can more easily convert them into paying customers.
When you have a website, you have a great chance to show your customers that you’re an authority in your industry. The best way to do that is to write content that shows people that you know what you’re talking about. Comprehensive, informative, and helpful content is at the heart of any SEO campaign.
Content covers a lot of different formats, including:
The goal is to make your content credible, engaging, and helpful so that readers have a good experience on your website. When you do that, you not only increase your credibility with your customers — you also show Google that they can recommend you to other searchers so they can benefit from your site as well.
SEO for pest control can be overwhelming if you’re learning everything from scratch. Still, it’s an incredibly helpful part of modern business, and if you’re not using it, you can bet you’re losing potential customers to your competition by the day.
WebFX has a team of SEO experts and analysts who can get you the results that you want to see. They constantly read and try the latest strategies and techniques so they can reliably make your business the best that it can be online. And when you partner with us, that’s exactly what you’ll get.
Are you ready to get more customers and grow your pest control business? Contact us today to start laying out your SEO strategy!
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your SEO challenges.