9 Proven Strategies to Gain Pest Control Leads in a Snap
Improve pest control lead generation with these effective lead gen strategies, which include audience targeting, social media, search engine optimization, and more. Learn how to get more pest control leads online now!
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insights from 185,000+ hours of professional services marketing experience
When you create your digital marketing plan, you want to use strategies to help your pest control leads generate. The first step is finding the right strategies that will increase your business growth. We’ll explore the top five lead-generation strategies tailored to your industry.
To start creating your customized lead generation plan, call us today at
888-601-5359 to speak with a strategist.
Find out the best ways to generate pest control leads
Get 9 pest control marketing strategies to expand your target audience, increase invisibility and conver those leads!
Discover how to get more pest control leads online with these 9 strategies:
- Use keyword research
- Expand your partnerships
- Improve your site with SEO
- Focus on a backlink strategy
- Gain customers with local SEO
- Use PPC advertising
- Engage your brand on social media
- Generate pest control leads online with email
- Create awareness with a content strategy
1. Keyword research
A pest control company owner should focus on five types of keywords. The first is the short-tail ones, such as “pest control.” these are high search volume but are competitive and broad. So, to reinforce these short keywords, you should also include a few long-tail keywords.
An example of a long-tail keyword would be “affordable pest control in [city].” These keywords have a lower search volume but are highly specific and can be incredibly conversion-friendly.
Then, local keywords can also be included. For example, “termite inspections near me.” These are ideal for local SEO strategies.
Most pest control companies are based around services or selling pest control products, so for lead purposes, you should also include transactional keywords. These are the keywords that indicate a purchase intent. For example, “best pest control services.” You will also want a few broader keywords to expand on your brand awareness, such as informational keywords. They focus on the research intent of the user. An example of this type of keyword is “how to get rid of ants.”
Start your keyword research with a few ‘seed keywords’ related to your services, such as ‘termite treatment.’ Use free online keyword research tools to get started. From there, you will get a mix of short, long-tailed keywords, as well as question keywords to use in your content.
Actionable ways to use keyword research to generate leads for pest control
- Identify relevant keywords: Use tools like Google Keyword Planner to discover keywords your pest control customers use. Focus on long-tail keywords. For example: “pest control services in [your city].”
- Analyze competitor keywords: Examine the keywords your competitors rank for. Identify ones that you can use for your strategy.
- Prioritize and implement. Select keywords that have a balance of high search volume and low competition. Integrate these into your website content, meta descriptions and headers.
2. Reach out to businesses
You can also consider partnering with other businesses that share your target audience. There will be mutual benefit, as you can cross-sell each other’s offerings to your target audience. But it will also give you credibility, as they might already be a trusted partner with your audience. Business to reach out to could include:
- Real estate agents, as homebuyers, often need pest inspections or treatment services.
- Property managers will need services when renting spaces. Usually, pest control companies come in between tenants and sweep them.
- Landscapers who require outdoor pest control solutions for mosquitoes or termites.
- Home repair or renovation contractors often uncover issues while doing work on a house or home.
Steps to build leads for pest control by building partnerships
- Identify potential partners: Create a list of businesses that cater to clientele similar to yours.
- Establish partnerships: Reach out to these businesses to propose mutual referral arrangements or bundled service offerings.
- Cross-promote services: Collaborate on marketing materials or events to jointly promote your services and each other’s at each other’s customer bases.
3. Search engine optimization (SEO)
Search engine optimization (SEO) is the process of boosting your website’s rank in the organic search results. This pest control lead generation method helps your pest control business draw in more credible leads.
Keep in mind that SEO takes time and often comes with an SEO cost that should be considered in your marketing budget, especially if you choose to invest in SEO services from an agency, need to hire an SEO specialist for your team, or opt to use SEO tools to track your results.
You won’t see results overnight like PPC. The time and effort that SEO requires, however, is worth the positive results it can have for your business.
In fact, 89% of marketers agree that SEO is successful for their business. It may take time, but SEO will generate more valuable traffic and leads for your business.
Actionable steps to use SEO for pest control leads generation
- Optimize on-page elements: Make sure each website has unique metadata incorporating target keywords.
- Enhance website content: Create informative and engaging content to address your target audience’s concerns. Naturally, integrate pest-control keywords into the content.
- Improve site performance: Check if your website loads quickly with free online tools like Pingdom. Also check how it works on different browsers, mobile and tablet devices.
4. Local SEO
Your pest control company undoubtedly services only certain regions or states. It doesn’t make sense to market your company to the whole of the US or worldwide. By focusing your marketing on specific regions, you can attract more relevant pest control leads and cut paid advertising costs down.
Add a Google My Business page listing of your company and encourage your best and most loyal customers to leave reviews. This will increase your visibility when potential customers search in your area.
Remember to use local keywords in your content and advertising, as well as local jargon in your copy. When creating content, include local events, news, or even pests that are common in your area specifically.
Actionable ways to use local SEO to generate pest control leads
- Claim and optimize Google My Business (GMB): complete your GMB profile with accurate business information. Pop in all your details, such as your hours and description. Use high-quality photos and do regular updates.
- Encourage customer reviews: Ask satisfied clients to leave positive reviews on your GMB listing to build credibility and improve local rankings.
- Be consistent: Ensure that your listings always have the current name, address, and phone numbers.
5. Backlinks
When you want to improve your site’s ranking, you need to earn backlinks. These are links from other credible sites that link back to your page. A few great ideas to earn backlinks include:
- Creating valuable content through blogs and infographics that other websites will want to link to.
- Reach out to industry-related sites to share your content
- Focus on getting featured with high-authority websites. This can can include news or magazine sites that are relevant to pest control.
Pro tips for using backlink strategies to expand your pest control leads
- Create shareable content: Develop high-quality blog posts, infographics, and case studies that others in the industry will link to. Promote on social media for extra coverage.
- Contact industry sites: Make a list of reputable pest control blogs or local news sites to feature your content on or collaborate on articles.
- Guest blogging: Write articles for related industry websites, including a link to your site to build authority.
6. Pay-per-click (PPC) advertising
PPC advertising is another great lead-generation strategy for pest control companies. PPC attracts leads that are most likely to convert. These paid ads appear at the top of the search results and are tagged with the word “ad.”
PPC is a great option for your pest control company because it gives you control over your campaign. You control your budget, so if you only want to spend a certain amount on a campaign, you can stick to that amount. Your company won’t incur additional or unforeseen costs.
Another great feature of this method is that you only pay when people click on your advertisement. You don’t pay for impressions. This means that you are paying for leads that are the most interested in your pest control company. With our expert PPC services, we can help you optimize your campaigns for maximum return on investment, ensuring that every dollar spent is working towards generating quality leads.
Ways to create pest control leads with PPC
Ways to create pest control leads with PPC
- Conduct keyword research: Find high-intent keywords relevant to your services to target in your ads.
- Create compelling ad copy. Highlight your business’s unique selling points. Include a clear call to action to encourage clicks.
- Optimize landing pages: Ensure that every landing page your ad directs to is relevant. Run it through to ensure that it provides a seamless user experience and is designed to convert visitors into leads.
7. Social media marketing
Business owners often ask how to get more pest control leads online through social media, and the trick is to engage as much as possible. Social media marketing helps your pest control company capture leads and build relationships with them. Many people in your target audience use social media, so it is important to connect with them on these platforms.
There are numerous platforms you can use for social media marketing. These platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Here are few ideas for the type of content your pest control company could create for each one:
- Facebook: You can run targeted ads and share customer testimonials
- Instagram: This social media platform is more visual based, so use before and after photos of pest control treatments
- X (Twitter): Share quick pest control tips and engage with followers
Social media marketing is a great way for your pest control business to obtain new leads. Once you obtain these leads, you can easily nurture them towards conversion. It’s a great pest control lead generation strategy that helps your company grow.
Steps to get pest control leads with social media
- Choose appropriate platforms: Focus only on platforms where your target audience is.
- Engage regularly: Post informative content. Remember to respond to comments and engage with followers to build a community.
- Utilize paid advertising: While organic social media marketing is good, you can cal leverage social media ads to boost your followers and broaden your reach.
8. Email marketing
Email marketing is one of the best ways to draw in and nurture leads. Many people believe the days of email marketing are over, but the opposite is true. This method is thriving and has the ability to bring you an ROI of 4400%!
If you want to utilize email marketing, you need to create a subscriber list. The best way to get subscribers is to put an email sign-up on your website. This can be in the header, footer, or pop-up box.
Email marketing is effective for generating valuable leads because people choose to sign up for your emails. They are already interested in your products or services. You can nurture these leads by sending emails that appeal to them and entice them to use your services.
Generate pest control leads with mail marketing by
- Building a subscriber list: Collect emails through website sign-ups and offer incentives like discounts or informative newsletters.
- Segmenting your audience: Divide your email list into factors such as location, past service sign-ups, or engagement levels.
- Crafting personalized content: Send emails with relevant information, promotions, and reminders to keep your subscribers engaged.
9. Content marketing
Content marketing works well with many other digital advertising strategies. It helps you boost your website’s ranking when you utilize SEO for your pest control company. It is also great to send articles through email marketing.
Your content can include blogs, videos, infographics, online guides, and more. However, it needs to relate to your industry to drive in the right traffic.
For example, here are a few topic ideas that you could use:
- Create how-to-guides on pest prevention
- Share case studies of successful pest control treatments
- Develop seasonal tips for pest control, such as summer mosquito control
This is a great example of a pest control company utilizing content marketing to draw in leads. A user can find this content post by typing in “how to get rid of cockroaches.” The content topic is beneficial and interesting to readers.
Content marketing tips for pest control companies
- Create a content calendar: Plan regular blog posts, videos, and infographics to address common pest issues.
- Optimize for SEO: Ensure all content includes relevant keywords and is structured for readability and search engine optimization.
- Prompt across channels: Share your content on social media, through email newsletters, and on your website to maximize reach.
Choose WebFX for pest control leads generation
If you want your pest control company to continue to grow, you need to invest in lead generation services. These services will help you capture more leads that you can nudge towards conversion. At WebFX, we know the power of creating an effective lead generation plan.
Ready to see how these strategies can transform your best control business and increase your pest control leads? Contact us online or call us today at 888-601-5359 to speak with a strategist and start generating more leads today!
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