9 Proven Strategies to Gain Pest Control Leads in a Snap

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Find out the best ways to generate pest control leads

Get 9 pest control marketing strategies to expand your target audience, increase invisibility and convert those leads!

Discover how to get more pest control leads online with these 9 strategies:

1. Use keyword research
2. Expand your partnerships
3. Improve your site with SEO
4. Focus on a backlink strategy
5. Gain customers with local SEO
6. Use PPC advertising
7. Engage your brand on social media
8. Generate pest control leads online with email
9. Create awareness with a content strategy

1. Keyword research

A pest control company owner should focus on five types of keywords. The first is the short-tail ones, such as “pest control.” these are high search volume but are competitive and broad. So, to reinforce these short keywords, you should also include a few long-tail keywords.

An example of a long-tail keyword would be “affordable pest control in [city].” These keywords have a lower search volume but are highly specific and can be incredibly conversion-friendly.

Then, local keywords can also be included. For example, “termite inspections near me.” These are ideal for local SEO strategies.

Most pest control companies are based around services or selling pest control products, so for lead purposes, you should also include transactional keywords. These are the keywords that indicate a purchase intent. For example, “best pest control services.” You will also want a few broader keywords to expand on your brand awareness, such as informational keywords. They focus on the research intent of the user. An example of this type of keyword is “how to get rid of ants.”

Start your keyword research with a few ‘seed keywords’ related to your services, such as ‘termite treatment.’ Use free online keyword research tools to get started. From there, you will get a mix of short, long-tailed keywords, as well as question keywords to use in your content.

2. Reach out to businesses

You can also consider partnering with other businesses that share your target audience. There will be mutual benefit, as you can cross-sell each other’s offerings to your target audience. But it will also give you credibility, as they might already be a trusted partner with your audience.  Business to reach out to could include:

• Real estate agents, as homebuyers, often need pest inspections or treatment services.
• Property managers will need services when renting spaces. Usually, pest control companies come in between tenants and sweep them.
• Landscapers who require outdoor pest control solutions for mosquitoes or termites.
• Home repair or renovation contractors often uncover issues while doing work on a house or home.

3. Search engine optimization (SEO)

Search engine optimization (SEO) is the process of boosting your website’s rank in the organic search results, and it works hand-in-hand with strong pest control website design to keep visitors on the page once they arrive. This pest control lead generation method helps your pest control business draw in more credible leads.

Keep in mind that SEO takes time and often comes with an SEO cost that should be considered in your marketing budget, especially if you choose to invest in SEO services from an agency, need to hire an SEO specialist for your team, or opt to use SEO tools to track your results.

You won’t see results overnight like PPC. The time and effort that SEO requires, however, is worth the positive results it can have for your business.

In fact, 89% of marketers agree that SEO is successful for their business. It may take time, but SEO will generate more valuable traffic and leads for your business.

4. Local SEO

Your pest control company undoubtedly services only certain regions or states. It doesn’t make sense to market your company to the whole of the US or worldwide. By focusing your marketing on specific regions, you can attract more relevant pest control leads and cut paid advertising costs down.

Add a Google My Business page listing of your company and encourage your best and most loyal customers to leave reviews. This will increase your visibility when potential customers search in your area.

Remember to use local keywords in your content and advertising, as well as local jargon in your copy. When creating content, include local events, news, or even pests that are common in your area specifically.

5. Backlinks

When you want to improve your site’s ranking, you need to earn backlinks. These are links from other credible sites that link back to your page. A few great ideas to earn backlinks include:

• Creating valuable content through blogs and infographics that other websites will want to link to.
• Reach out to industry-related sites to share your content
• Focus on getting featured with high-authority websites. This can can include news or magazine sites that are relevant to pest control.

6. Pay-per-click (PPC) advertising

PPC advertising is another great lead-generation strategy for pest control companies. PPC attracts leads that are most likely to convert. These paid ads appear at the top of the search results and are tagged with the word “ad.”

PPC is a great option for your pest control company because it gives you control over your campaign. You control your budget, so if you only want to spend a certain amount on a campaign, you can stick to that amount. Your company won’t incur additional or unforeseen costs.

Another great feature of this method is that you only pay when people click on your advertisement. You don’t pay for impressions. This means that you are paying for leads that are the most interested in your pest control company. With our expert PPC services, we can help you optimize your campaigns for maximum return on investment, ensuring that every dollar spent is working towards generating quality leads.

Ways to create pest control leads with PPC

7. Social media marketing

Business owners often ask how to get more pest control leads online through social media, and the trick is to engage as much as possible. Social media marketing helps your pest control company capture leads and build relationships with them. Many people in your target audience use social media, so it is important to connect with them on these platforms.

There are numerous platforms you can use for social media marketing. These platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Here are few ideas for the type of content your pest control company could create for each one:

• Facebook: You can run targeted ads and share customer testimonials
• Instagram: This social media platform is more visual based, so use before and after photos of pest control treatments
• X (Twitter): Share quick pest control tips and engage with followers

Social media marketing is a great way for your pest control business to obtain new leads. Once you obtain these leads, you can easily nurture them towards conversion. It’s a great pest control lead generation strategy that helps your company grow.

8. Email marketing

Email marketing is one of the best ways to draw in and nurture leads. Many people believe the days of email marketing are over, but the opposite is true. This method is thriving and has the ability to bring you an ROI of 4400%!

If you want to utilize email marketing, you need to create a subscriber list. The best way to get subscribers is to put an email sign-up on your website. This can be in the header, footer, or pop-up box.

Email marketing is effective for generating valuable leads because people choose to sign up for your emails. They are already interested in your products or services. You can nurture these leads by sending emails that appeal to them and entice them to use your services.

9. Content marketing

Content marketing works well with many other pest control digital marketing strategies. It helps you boost your website’s ranking when you utilize SEO for your pest control company. It is also great to send articles through email marketing.

Your content can include blogs, videos, infographics, online guides, and more. However, it needs to relate to your industry to drive in the right traffic.

For example, here are a few topic ideas that you could use:

• Create how-to-guides on pest prevention
• Share case studies of successful pest control treatments
• Develop seasonal tips for pest control, such as summer mosquito control

This is a great example of a pest control company utilizing content marketing to draw in leads. A user can find this content post by typing in “how to get rid of cockroaches.” The content topic is beneficial and interesting to readers.

Choose WebFX for pest control leads generation

If you want your pest control company to continue to grow, you need to invest in lead generation services. These services will help you capture more leads that you can nudge towards conversion. At WebFX, we know the power of creating an effective lead generation plan.

Ready to see how these strategies can transform your best control business and increase your pest control leads? Contact us online or call our pest control marketing agency today at 888-601-5359 to speak with a strategist and start generating more leads today!