6 Ways to Earn Pest Control Leads Generation in a Snap
We focus on growing your knowledge on how to boost your pest control leads with these six marketing methods.
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insights from 185,000+ hours of professional services marketing experience
When you create your digital marketing plan, you want to use strategies to help your pest control leads generate. The first step is finding the right strategies that will increase you business growth. We’ll explore the top five lead-generation strategies tailored to your industry.
To start creating your customized lead generation plan, call us today at
888-601-5359 to speak with a strategist.
1. Focus on your local audience
Your pest control company undoubtedly services only certain regions or states. It doesn’t make sense to market your company to the whole of the US or worldwide. By focusing your marketing on specific regions, you can attract more relevant pest control leads and cut paid advertising costs down.
Add a Google My Business page listing of your company and encourage your best and most loyal customers to leave reviews. This will increase your visibility when potential customers search in your area.
Remember to use local keywords in your content and advertising, as well as local jargon in your copy. When creating content, include local events, news, or even pests that are common in your area specifically.
2. Search engine optimization (SEO)
Search engine optimization (SEO) is the process of boosting your website’s rank in the organic search results. This pest control lead generation method helps your pest control business draw in more credible leads.
Keep in mind that SEO takes time.
ou won’t see results overnight like PPC. The time and effort that SEO requires, however, is worth the positive results it can have for your business.
In fact, 89% of marketers agree that SEO is successful for their business. It may take time, but SEO will generate more valuable traffic and leads for your business.
There are two major components of SEO.
Keyword selection
To use SEO, you need to select keywords. This requires you to do keyword research to find the best keywords for your campaign. Here are some tips in selecting for pest control leads:
- Focus on long tail keywords, such as “pest control companies in Harrisburg, PA.”
- Use tools like Google Keyword Planner or KeywordFX to find the best keywords
- Use these keywords in hot spots like headings, titles, metadata descriptions, and body text.
Backlinks
When you want to improve your site’s ranking, you need to earn backlinks. These are links from other credible sites that link back to your page. A few great ideas to earn backlinks include:
- Creating valuable content through blogs and infographics that other websites will want to link to.
- Reach out to industry-related sites to share your content
- Focus on getting featured with high-authority websites. This can can include news or magazine sites that are relevant to pest control.
3. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is another great lead-generation strategy for pest control companies. PPC attracts leads that are most likely to convert. These paid ads appear at the top of the search results and are tagged with the word “ad.”
PPC is a great option for your pest control company because it gives you control over your campaign. You control your budget, so if you only want to spend a certain amount on a campaign, you can stick to that amount. Your company won’t incur additional or unforeseen costs.
Another great feature of this method is that you only pay when people click on your advertisement. You don’t pay for impressions. This means that you are paying for leads that are the most interested in your pest control company.
4. Social media marketing
Social media marketing helps your pest control company capture leads and build relationships with them. Many people in your target audience use social media, so it is important to connect with them on these platforms.
There are numerous platforms you can use for social media marketing. These platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Here are few ideas for the type of content your pest control company could create for each one:
- Facebook: ou can run targeted ads and share customer testimonials
- Instagram: This social media platform is more visual based, so use before and after photos of pest control treatments
- X (Twitter): Share quick pest control tips and engage with followers
Social media marketing is a great way for your pest control business to obtain new leads. Once you obtain these leads, you can easily nurture them towards conversion. It’s a great pest control lead generation strategy that helps your company grow.
5. Email marketing
Email marketing is one of the best ways to draw in and nurture leads. Many people believe the days of email marketing are over, but the opposite is true. This method is thriving and has the ability to bring you an ROI of 4400%!
If you want to utilize email marketing, you need to create a subscriber list. The best way to get subscribers is to put an email sign-up on your website. This can be in the header, footer, or pop-up box.
Email marketing is effective for generating valuable leads because people choose to sign up for your emails. They are already interested in your products or services. You can nurture these leads by sending emails that appeal to them and entice them to use your services.
6. Content marketing
Content marketing works well with many other digital advertising strategies. It helps you boost your website’s ranking when you utilize SEO. It is also great to send articles through email marketing.
our content can include blogs, videos, infographics, online guides, and more. However, it needs to relate to your industry to drive in the right traffic.
For example, here are a few topic ideas that you could use:
- Create how-to-guides on pest prevention
- Share case studies of successful pest control treatments
- Develop seasonal tips for pest control, such as summer mosquito control
This is a great example of a pest control company utilizing content marketing to draw in leads. A user can find this content post by typing in “how to get rid of cockroaches.” The content topic is beneficial and interesting to readers.
Choose WebFX for pest control lead generation
If you want your pest control company to continue to grow, you need to invest in lead generation services. These services will help you capture more leads that you can nudge towards conversion. At WebFX, we know the power of creating an effective lead generation plan.
Ready to see how these strategies can transform your best control business? Contact us online or call us today at 888-601-5359 to speak with a strategist and start generating more leads today!
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