Your digital marketing plan is an important part of your business. With the growth of the Internet, it is more important than ever to have a digital marketing plan in place. There are many opportunities for you to reach new leads online.
So, how do you know which methods are best for your business?
On this page, we’ll discuss the top three digital marketing methods for countertop manufacturers. If you want to construct your ideal digital marketing plan, call us today at 888-601-5359 or contact us online to speak with a strategist.
1. Search engine optimization (SEO)
One of the best methods for drawing in leads is search engine optimization (SEO). SEO is the process of boosting your website’s ranking in the search results.
Many businesses strive to reach the first page of results. This is because 75% of people don’t look past the first page of results. If you aren’t on the first page, you are missing out on leads for your business.
So, how do you get to the first page of results?
There are numerous aspects you can focus on to improve your SEO rankings.
1. Keyword integration
When people search keywords related to your business, you want to appear at the top of the search results. Targeting and incorporating keywords on your site can help boost your rankings and allow more people to learn about your offerings.
This requires you to do keyword research to figure out the right keywords for your business. You’ll want to stick to long tail keywords, which are three or more words. These keywords produce more valuable leads for your business because they bring in leads that are looking for a business like yours.
It is best to stray away from short tail keywords. These are keywords that only contain one or two words and are very generic. Instead of using “countertop manufacturers,” a better, long tail keyword is “countertop manufacturers in Harrisburg, PA.”
Once you have your keywords, you’ll want to integrate them into your site. When Google crawls through your site, it looks for keywords to understand the context of your page.
You can use these keywords in the titles, headings, meta descriptions, and body copy of your pages.
As you integrate keywords, you don’t want to overuse them. This can lead to keyword stuffing, which negatively impacts your rankings. It is best to use keywords naturally.
2. Link building
Another important part of SEO is link building. When a credible site links back to your site on their page, this forms a backlink. You want to earn backlinks to boost your website’s SEO ranking.
So, how do backlinks help your rankings?
When a credible site links to your site, it sends a signal to Google that your site contains valuable information. It validates your site and gives it credibility.
The best way to earn backlinks is through content creation. When you create content, you can invite these credible sites to check out your content. If they like it, they may use it on their own content pages.
This enables you to build a relationship with that site. You can nurture this relationship and earn more backlinks from them. This will help you boost your SEO ranking.
3. User experience
When users visit your site, you want them to have a positive experience. If they don’t have a positive experience, they will leave your site.
This increases your bounce rate, which sends a negative signal to Google. To avoid this, you need to ensure that certain aspects of your site provide users with the best experience.
One important aspect of your site is the site’s page speed. Users hate waiting for pages to load. They want to obtain information quickly.
If your page runs to slowly, you may drive leads away from your site. To avoid this from happening, you’ll need to check your page speed and make the appropriate changes. You can use page speed services to help fix those issues.
Another important aspect of your site is your design. Users want to see a modern and clean design. If your site appears to be outdated, it can turn users away.
You’ll want to look at your website’s design and make sure it looks updated. If you feel like your website could use some work, you may want to invest in web design services.
Finally, you need a simple navigation to go with your design. You don’t want users to struggle to find information on your site. If your navigation is confusing or difficult to use, users will return to the search results and pick another business.
Your navigation needs to be easy to use. Include broad headings with multiple subjects, and make sure that your navigation is in a prominent area. This will ensure that users have a seamless experience.
All these aspects are important for improving your site’s rankings in search results.
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2. Pay-per-click (PPC) advertising
If you want to draw in more qualified leads, pay-per-click (PPC) advertising is a great option for your business. PPC ads appear at the top of the search results. These are paid advertisements that appear before the organic listings.
Like SEO, you’ll need to select the keywords you want to trigger your PPC ads. You’ll want to stick to long-tail keywords because they have less competition, a lower cost-per-click (CPC), and drive in more qualified traffic. A lower CPC is great because you can enable more clicks on your advertisement because you pay less each time someone clicks on your ad.
Once you have your keywords, you’ll need to bid for your placement. This bid is called your maximum bid. It is the amount you are willing to pay each time someone clicks on your advertisement.
This amount is flexible and can be changed at any time. You will need to set a maximum bid for each keyword. Your bid and quality score will determine your placement.
PPC is a great option for your countertop business because it drives in more credible leads for your business. People who visit your site through a PPC ad are 50% more likely to make a purchase than an organic visitor. This means you are driving in people who are close to converting.
This method is also very budget-friendly. If you only want to spend a set amount on a PPC campaign, you can set that limit. You will never incur unforeseen costs.
Another budget-friendly PPC feature is that you only pay when people click on your ad. You don’t pay for impressions. This means that you are paying for leads who are more likely to convert into customers.
If you want to drive in more credible leads and earn conversions for your countertop manufacturing business, PPC is a great option.
3. Social media marketing
Social media marketing offers a great opportunity for your business to connect with customers. This is a great way for your business to market your products directly to customers.
There are numerous social media platforms you can use to reach customers. These platforms include Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and more. You’ll need to research your target audience to see which platforms they frequent the most.
You can use these platforms to share links, photos, and videos. This is a great opportunity for you to showcase your products. You can post photos of the final product of your countertops in a room or a video of them being installed in a home.
Social media offers many opportunities for you to market your business to prospective customers. It is an opportunity to directly connect with your target market. Through your social media profiles, customers can ask questions, raise concerns, and praise your business and its products.
This enables you to build a relationship with your customers. You will be able to connect with these customers and show them why your countertop manufacturing business is the best.
By using social media marketing, you can market your products better to prospective leads.
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WebFX is an award-winning digital marketing company
If you’re ready to start driving new leads for your countertop manufacturing company, look no further than WebFX. We’re a full-service digital marketing company that specializes in creating customized plans for countertop companies.
We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team will help you create a customized plan that will bring your company results. You won’t see cookie-cutter plans from our firm.
At WebFX, you’ll work with a team that is driven to bring your business the results it desires. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on bringing your business success first.
Our clients love the work we do, too. We have over 1020 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top digital marketing company like WebFX!
Drive more revenue with digital marketing for countertop manufacturers
If you want to learn more about how you can drive more leads for your countertop manufacturing business using digital marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to working with you!