The digital world is constantly growing. As it continues to develop, it becomes a more integral part of people’s lives. With more than 4 billion people on the Internet, digital marketing is a great opportunity for you to earn more leads and revenue online.
To reach your target audience, you need to build up your digital presence. There are many methods available for your business to reach these people. From search engine optimization (SEO) to pay-per-click (PPC) advertising, there are numerous digital strategies you can use.
As you research these methods, you may find out that you aren’t sure which ones are best for your business. Which ones will help you generate the most leads? The most conversions?
If you’re ready to start using digital marketing for your lumber company, call us today at 888-601-5359 (or contact us online) to speak with a strategist about our digital marketing services or keep reading to learn about the top three methods for your business.
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1. Search engine optimization (SEO)
Search engine optimization (SEO) is the process of boosting your website’s ranking in the organic search results. This is done by optimizing and improving your site.
Many companies want to get their listing on the top page of results. The first listing in the search results has a 34% clickthrough rate (CTR). From the first position to the second position, the percentage CTR drops to single digits.
It is important to rank at the top of search results, so you can increase your CTR. You can miss out on leads by being too low in the rankings.
So, how do you create an effective SEO plan?
There are three aspects you’ll want to focus on to help your site reach more potential leads.
1. Keyword optimization
Before you begin optimizing your site, you need to select keywords. When users search using specific terms, they generate search results that are related to those keywords. And you want your lumber company to appear at the top of search results when people search keywords related to your business.
You will need to conduct keyword research to figure out which keywords people search online to find your business. You’ll want to focus on choosing long tail keywords, which are keywords with three or more words. These will produce better leads for your business and have less competition.
Once you have your keywords selected, you’ll need to integrate them into your site. Google crawls through your site looking for keywords to understand the context of your page. It is important to integrate these keywords into your page to help your site rank better.
There are numerous places you can use keywords. You can use them in the titles, headings, body copy, and meta descriptions of your pages.
As you integrate these keywords on to your pages, you need to be aware of how often you use them. If you over use keywords, it leads to keyword stuffing, which negatively impacts your site’s ranking. It is best to use keywords only where they fit and flow naturally.
2. Link building
Link building is a great way to improve your rankings in search results. When authority sites link to your page on their own site, this creates a backlink. You want to earn many backlinks from authority sites.
Why are backlinks so important? When an authority site links to your site, it signals to Google that the information on your site is valid and trustworthy. It builds the credibility of your site.
As you earn more backlinks, you continue to build the credibility of your site. This will improve your rankings because Google will want more people to access your information. You will be able to reach more qualified leads for your lumber business.
So how do you earn links to your site? You can start by creating helpful content and reaching out to bloggers, reporters, and industry influencers to see if they’re willing to share it on their sites.
If they like your content, they may use it as a resource within their own content. You can start to build a relationship with authority sites that link to your site. This will enable you to earn more backlinks in the future and boost your site’s ranking.
When you boost your sites ranking through earning backlinks, you will be able to reach more valuable leads for your business.
3. User experience
While it isn’t a prominent ranking factor, user experience is an important aspect of your site. You want to provide users with a positive experience, so they remain on your site and take the next steps with your company.
Your website engagement metrics have an indirect impact on your website’s ranking. You want to keep users engaged on your page so that they will complete an action, such as making a purchase or signing up for an email list.
You may be able to get people to click on your website and visit, but how are you getting them to stay? How are you engaging them and getting them interested in your business?
There are numerous factors that affect a user’s experience. This includes your website’s page speed, design, and navigation. While they don’t have a huge impact, they can be reasons that people leave your site.
As you alter your site, it is important that you focus on your CTR and conversion rate. These are the two actions that impact your SEO ranking the most. You’ll want to ensure that your website is set up to provide users with the best experience that will help them convert.
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2. Pay-per-click (PPC) advertising
One of the best ways to reach more qualified leads is through pay-per-click (PPC) advertising. PPC ads appear at the top of the search results. They are paid advertisements that drive in more qualified leads for your lumber business.
With PPC, you can select the keywords and phrases you want to trigger your ads. This means you’ll need to conduct keyword research to determine the phrases people search online to find your business, products, and services.
After you select your keywords, you’ll bid for your placement. Your maximum bid is the amount you are willing to pay each time someone clicks on your advertisement. Once you set your maximum bid, that bid and your quality score will determine your placement.
PPC is a great opportunity for your lumber company to reach qualified leads. You have complete control over your campaign. For example, you decide how long you want to run your campaign, the time your advertisement appears, and how much you want to spend on your campaign.
If you wanted to stick to a certain amount on a PPC campaign, you can stick to that budget. You will never incur additional or unforeseen costs.
The best part about PPC is that you only pay when someone clicks on your advertisement. You are paying to attract people who are the most interested in your lumber company. This makes it an effective option for your business.
3. Social media marketing
Social media is a great way for you to connect with potential leads. Social media enables you to directly connect with your target audience and share business material with them.
There are many platforms you can use for your business. You can use Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You’ll need to see which platforms your target audience is using.
This is a great opportunity for you to connect with your target market. You can post different kinds of content to get them interested in your business.
These types of content include photos, videos, and links to blog posts. By posting them on these social sites, people can check out your content, comment on it, and share it on their own page.
This is a great opportunity for your business to reach new leads. When people share posts, it gives your business the opportunity to connect with new prospective leads. These are leads you may not have been able to reach otherwise.
Social media marketing offers you the opportunity to directly connect with people. You can interact with customers, address their concerns, and answer their questions. By building relationships with your customers, you can earn more leads and conversions for your lumber business.
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Build your perfect digital marketing plan with WebFX
If you want to reach more qualified leads and gain conversions for your business, it’s time to start creating your digital marketing plan. WebFX is a full-service digital marketing company with experience creating customized plans that help you achieve your goals.
We have a team of 150+ experts that are committed to delivering a success plan. Our team takes the time to understand your business and your goals. We create customized plans that are tailored to your needs.
Our team knows how to bring your lumber company success. To date, we’ve driven over $2 billion in sales and over 3 million leads for our clients. We are dedicated to bringing your business success first.
Just ask our clients! We have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top digital marketing firm like WebFX!
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Your digital marketing plan can bring your lumber business more credible leads. You can turn these leads into conversions for your business. This is a great opportunity to help your business expand and grow.
We look forward to taking your lumber company to new heights!