Funeral Home SEO Services

Search has become an important part of funeral home marketing.

It plays a role in nearly every stage of the process, from choosing a service provider to requesting information. Your funeral home needs SEO if it’s going to increase sales leads and revenues, so if your site’s ranking isn’t as high as you would like, consider these tips:

Optimize for local search

The search for a funeral home is almost always local. That means a typical search would include the term “funeral home” paired with the name of your town. Your exact address is likely already listed somewhere on your site, but it should also be incorporated into your SEO strategy. This approach is known as local SEO. Depending on the services you choose, local SEO pricing can start as low as $300 and may go up to $2,000 per month.

Include your town name in long tail keywords, and incorporate it throughout your copy. And if you serve multiple towns, you may even consider creating unique pages for each.

Regularly produce content

Search engines rewards sites that add new content and new pages, so make sure your site is doing exactly that. Consider starting a blog and writing about topics that might be relevant to clients, such as funeral costs or information about grief support.

Monitor site performance

Web users don’t stay on sites that load slowly or improperly. Search engines notice, and penalize the site with a lower ranking. Check your website and make sure it loads properly across a wide range of devices.

Remove links that go to error pages, resize photos if you notice they take more than a few seconds to load, and pay particular attention to the mobile experience. As more people search via mobile, website performance on smartphones and tablets is especially important to your rankings.

Engage with other sites

Your site becomes more authoritative as other site owners link to it, thus increasing your credibility and raising your search rank. Although building links can be challenging, building relationships with related businesses can be a great way to not only boost search engine credibility, but also help your customers.

Link to the vendors that may be of interest to clients, including florists and grief support groups, and they may return the favor.