Driving More Tourists to Delaware Attractions with WebFX

Meet the business

Kent County Tourism Corporation (doing business as Visit Central Delaware) is the tourism and destination marketing organization for Kent County, Delaware, and surrounding towns. Kent County Tourism Corporation is a one-stop shop for helping visitors find all the information and resources they need to enjoy their stay, including lodging, rentable spaces, sporting equipment, dining, and more.

The challenge: Driving more tourists to destinations

With so many travel destinations available to people, having a tourist attraction or tourist town isn’t enough. You have to sell your destination to visitors and locals alike — you need to convince tourists to visit your location over other options.

Kent County Tourism Corporation knew this, so they set out to find a marketing partner that could help them bring awareness to the community, showcase what it offers, and ultimately drive more tourists.

That’s why Kent County Tourism Corporation turned to WebFX.

Strategic solutions to drive revenue

To help Kent County Tourism Corporation put more Delaware destinations on the map, WebFX set out to create a custom marketing plan to help them promote the attractions.

With 86% of people consulting online resources before traveling, the WebFX team set out to build Kent County’s tourism presence in search results.

That custom search engine optimization (SEO) strategy included:

• Auditing current SEO strategy to identify concrete areas to improve search performance
• Identifying and targeting relevant tourism-related keywords on the Visit Central Delaware website to attract visitors
• Conducting a competitor analysis to find opportunities to outperform competing, similar tourist destinations
• Tourism-related content crafted by tourism and travel copywriting experts

SEO was just the beginning for Kent County Tourism Corporation. The WebFX team also developed a custom pay-per-click (PPC) strategy to help them capitalize on more search real estate.

That strategy included tactics like:

• Identifying and targeting tourism keywords related to Kent County
• Identifying and setting negative keywords to help Kent County Tourism Corporation’s ads show to the most relevant audiences
• Integrating relevant ad extensions into PPC ads to help drive more clicks and traffic
• Crafting custom ad copy tailored to keyword targeted in ads to increase engagement

The WebFX team also helped Kent County Tourism Corporation leverage social media and email marketing to build their reputation, build interest in their destinations, and ultimately drive more tourists.