Search engine optimization (SEO) refers to a number of improvements you can make to your website in order to appear higher in search results for keywords and phrases related to your business.
Optimizing your website helps both users and search engines find and understand your website. For example, if you wanted to rank for “Philadelphia professional painter,” you’d want to include that keyword in specific places on your website like your title tags and throughout your copy. You can also include keywords related to your specific services on relevant pages to help potential customers find you in search results.
Although SEO requires an ongoing investment, the potential ROI is extremely high. As you establish rankings for valuable keywords, you don’t need to pay for ad space to keep attracting qualified traffic and earning more leads.