Philadelphia
Internet Marketing Company

Search engine optimization (SEO)

Search engine optimization (SEO) refers to a number of improvements you can make to your website in order to appear higher in search results for keywords and phrases related to your business.

Optimizing your website helps both users and search engines find and understand your website. For example, if you wanted to rank for “Philadelphia professional painter,” you’d want to include that keyword in specific places on your website like your title tags and throughout your copy. You can also include keywords related to your specific services on relevant pages to help potential customers find you in search results.

Although SEO requires an ongoing investment, the potential ROI is extremely high. As you establish rankings for valuable keywords, you don’t need to pay for ad space to keep attracting qualified traffic and earning more leads.

Pay-per-click advertising (PPC)

Pay-per-click advertising (PPC) is an online advertising model that gives you the ability to bid for ad space based on specific keywords and phrases. You bid to appear at the top of search results for those keywords, above the results organically ranking in the top spots. Using PPC ads increases your online visibility and can help you reach more potential customers.

One of the biggest benefits of using PPC ads is that the results can be immediate. PPC ads can begin driving relevant, targeted traffic to your website the minute you launch a campaign.

Another benefit to using PPC ads is that you only pay when people click on your advertisements. In other words, you’re not wasting money on users who aren’t actually interested in your products or services.

You can run PPC ads on search engines like Google and Bing platforms, which makes it extremely convenient to reach the majority of the world’s Internet users.

Social media marketing

Our social media marketing plans will help you maintain an engaging presence on top social media platforms and develop relationships that encourage people to purchase from you.

Social media platforms give you a direct line of communication with current and potential customers. This is a great way to earn trust, establish a loyal customer base, and increase brand awareness.

Your social media accounts are also a great place to answer questions, share industry news, and promote any deals you currently have.

Content marketing

Content marketing involves publishing original content tailored to your target audience’s interests. It can include blog posts, infographics, videos, guides, and any other form of digital content that your potential customers find interesting. Today, it’s one of the most effective forms of lead generation online.

Search engines and Internet users both love original, high-quality content. And in order for your content to help you reach your goals, it has to be engaging, helpful, and informative.

For example, if you’re a contractor, you might create a blog post about “Common bathroom remodeling mistakes to avoid.” This type of content is interesting and valuable to the reader – and when users search for keywords like “bathroom remodeling mistakes,” they’ll find your site. Even if they aren’t ready to hire a contractor at that exact moment, you have the opportunity to establish your brand as a helpful source of information.

Our content marketing plans can help you rank higher in relevant search results and become a leader in your industry.

Email marketing

Email marketing allows you to reach members of your audience who have already expressed interest in your products or services.

Not everyone who lands on your site is ready to make a purchase. However, email marketing gives you the ability to stay in contact with until they’re ready to convert. You can use emails to send them important dates, information about product launches, company updates, and more.

Email marketing is cost-effective because it lets you focus on those who have indicated that they want to hear from you. As a result, it has one of the highest ROIs of any form of marketing, with the potential to earn $44 for every $1 you invest.