What is digital marketing? (And 5 service to expect from Raleigh Internet marketing agencies)
Digital marketing is the practice of marketing your business online. It involves using any of the online channels to market your business to prospective customers. There are dozens of methods that fall under digital marketing, which most Raleigh Internet marketing agencies offer as services.
Search engine optimization (SEO)
SEO is the process of boosting your website’s ranking in the search results. This allows you to drive valuable traffic to your site that you can turn into leads for your business.
Pay-per-click Advertising (PPC)
PPC advertising helps you obtain qualified leads that are ready to convert. These paid ads appear at the top of the search results and attract valuable leads for your Raleigh business.
Social Media Marketing
Social media marketing enables your business to connect with people interested in your products or services. You share valuable content with them that gets them to like, comment, and share on different social sites.
Content marketing is a digital marketing method where you share your knowledge with your audience. This content comes in the form of blogs, videos, infographics, and ebooks. Content creation helps you drive valuable traffic to your site and boost your SEO ranking.
Email marketing helps you nudge leads towards conversion. It’s an opportunity for you to send content directly to your audience. Email marketing allows you to send the right message at the right time to each of your subscribers.