7 Tips for Building an Email Marketing List that Converts
One of the most effective digital marketing tactics is email marketing. This method has the potential to earn your business $44 for every $1 spent. A great email marketing campaign starts with a valuable email marketing list.
Email marketing lists help you generate successful email marketing campaigns. You need a suitable list of leads that are interested in your products.
So, how do you generate a great email marketing list?
On this page, we’ll discuss why email lists are so valuable, how to obtain subscribers, and ways to maintain your email marketing list once it is established. If you need help creating your email marketing list and campaign, call us today at 888-601-5359 to speak with a strategist.
What is an email list?
An email list is a list of people who are interested in receiving information from your business. These people sign up to receive emails, so they can hear from your business. They choose to subscribe to your emails because they want to receive information, promotions, sales, and deals from your business.
This allows you to stay in touch with your audience. You can send your audience emails daily, weekly, or monthly. It’s a great way to keep in contact with your audience and share information about your business.
With email marketing, you can send valuable information to your leads. You can send them important information that will help them convert down the line. It’s a great way to nurture leads and encourage them to purchase.
Why you need to build an email list
Now that you know what an email list is, it is important to know why it is important to build one for your business. There are numerous benefits to building an email list for your business.
1. You have complete control over your campaign
Email marketing gives you complete control over your campaign. This is a great feature because it enables you to run a better campaign.
With things like social media, platforms are constantly changing and evolving. You have no control over how Facebook or Twitter changes their platform. They are constantly changing their platforms and how you can market to leads, so you must adapt your content to fit their changes.
Social media platforms constantly change their algorithms to provide your audience with the best experience. They can change these algorithms at any time, which means you are always learning these changes and adapting your campaign to fit these changes. Social media is a great tool to reach your leads, but you don’t control the algorithms and how they adapt to improve user experience.
When you use email marketing, you have complete control over your email list. You can remove or add people to your list. Email marketing also gives you the power to segment your list, so you can send specific emails to different subscribers.
Your company chooses how to deliver your content. You control the look and feel of your content and how it is presented to your audience. It ensures that your business gets its message across in a way that works for you and your audience.
When it comes to digital marketing, you want to have as much control as possible. It helps you produce a better campaign that is more appealing for your audience. When you use email lists, you gain more control over your marketing plan.
2. You gain valuable leads
When you run marketing campaigns, the goal is to obtain leads that are most likely to convert. Email marketing enables you to connect with leads and nurture them towards conversion. These are people who voluntarily sign up for your email lists because they want to hear from your business.
An email list is so important because it contains a list of people who want to hear from your business. They either want to learn more about your business or want to see information about sales, promotions, or deals your business is having. It’s a valuable way to build a direct connection with interested leads.
Email lists are lists of potential buyers that need to receive the right information to convert. These leads are very credible and are more likely to purchase your products. By investing in email marketing, you are investing in more qualified leads.
3. You keep in contact with your leads
Many digital marketing methods require you to think about your ideal target audience and try to advertise to those leads to get them to convert. You may not ever know exactly who these leads are. With email marketing, you create a direct connection with interested leads.
This makes it easy for your business to reach out to interested parties. Instead of guessing about who is interested in your business, you have a list of people that you know are interested in your business. You build a direct connection with these leads, which allows you to market to them better.
It is also a method where leads are constantly engaging. People may check on their social media pages occasionally, but they prioritize email and are constantly checking their email throughout the day. In fact, 58% of adults check their email first thing in the morning.
This offers more opportunities for your business to stay engaged with your audience.
4. You can customize your subscribers’ experience
As stated previously, email marketing gives you to power to segment your email list into groups of people with similar interests. When you invest in building a great email marketing list, you can better target your leads.
You can segment your leads to create multiple email lists. This ensures that your leads only receive information that is important to their needs and wants. It produces better results for your campaign, too.
This helps your leads convert. When they only receive information that is relevant to them, they are more likely to convert because they are focused on a product or service that they previously considered.
When you invest in building your email list, you reap the benefit of being able to target your leads better and earn conversions.
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7 tips to help you build a quality email list
Now that you know the importance of making an email list, it’s important to know how to build one. Here are a few tips to help you build your email list.
1. Include email sign up forms on your site
One of the best ways to obtain emails for your email list is through your website. Many leads visit your website to learn about your business. As they are learning about your business, you want to ensure that you capture those leads.
You want to put an email sign up bar where leads will see it. You can place one in the header or footer, as these are common places to see email sign ups. If you want to take a more forward approach, you can use a pop-up email sign up box that is triggered when someone enters a certain page or gets to a certain point on the page.
This is one of the best ways to obtain a valuable email list. If people are already checking out your business, they may want to hear more from your business. This is an opportune time for you to obtain leads that want to learn more about your business.
By including an email sign up bar on your website, you will obtain a more credible list of leads for your email list.
2. Encourage people to opt-in for email updates at checkout
When leads convert, it may seem like the end of the road. The goal of your campaign is to get people to buy your products or services. It is important, however, that you keep customers interested in your business.
The best way to keep in contact with these leads is by encouraging leads to sign up for email notifications when they check out. They already enter their email to receive notice about their purchase. This is a great opportunity for you to encourage them to hear more from your business.
These are leads that you know are already interested in your business. They may have already made a purchase, but this doesn’t mean they stop being interested in your business. You can send follow up emails about how they like their products and recommendations for products that go with their purchase.
When you use build an email list, you’ll want to obtain subscribers that have already made a purchase from your site. This enables you to stay in contact with these leads and encourage them to convert again later.
3. Create ads to target people who are interested in your products
You can use other methods to help capture leads that are interested in your products. This is an opportunity to create advertisements to appeal to interested leads and entice them to sign up for emails.
One method you can use to entice leads to sign up for emails is social media. You can create ads and posts on your page to encourage people to sign up for emails to receive special offers. It’s a great way to capture leads that would be interested in receiving emails about your products.
If you want to capture more credible leads, you’ll want to enlist in other methods to help you obtain more leads. It will help you build up your email list.
4. Create a blog
One way to capture leads is through a blog. It’s a great way to obtain new subscribers for your business. You attract leads that you may not have reached otherwise.
Blogs attract leads that are looking for information. They want to find helpful information that will help answer a question or resolve an issue. You can attract these leads by creating your own content.
If your leads like the information you provide, they may want to check out your business. Upon looking at your page, they may take interest in your business and want to learn more. You can direct these leads to sign up for emails to stay in contact with your business.
If you want to use this approach, you’ll want to integrate email sign ups on your pages. You can integrate them into the blog posts or create a pop-up box sign up at the end of the page. This is a great way to earn more leads for your email list.
5. Make an offer to attract people to sign up
You can entice people to sign up for emails by making them offers. People love to get offers that entice them to sign up. There is an immediate benefit to them, so it makes it more tempting to join your email list.
There are numerous things you can offer your audience. You can offer them a percentage off a purchase, a free small item with purchase, or free downloadable content. These are all great options that will get your audience’s interest.
If you want to gain more subscribers for your email list, it is best to consider making an attractive offer that they can’t resist.
6. Make your emails easy to share
Your email subscribers have the power to earn new leads for your business. They can share emails with their friends and family if they find your email to be pertinent to those people. It is vital that you make emails that are easy to share.
Many people want to share emails that contain coupons or advertise for events. They think of someone they know would like the content in the email, so they want to pass it along to them. You need to make it easy for them to share the information with others.
This is an important part of your business because it helps you reach leads you may not reach otherwise. Your audience has numerous connections and some of these connections just might be interested in your business. It’s a great way to obtain additional leads for your email list.
7. Take time to build your list
A great list doesn’t happen overnight. You need to put in the effort to attract credible leads and build up your list.
It will take some effort on your part to obtain the right leads. You can use other digital marketing methods, like search engine optimization (SEO) or social media marketing, to attract more credible leads. By using these methods, you will get more qualified leads that can turn into subscribers.
You’ll need to construct your strategy to gain more leads. It is best to start building your email list right away, so you can start obtaining subscribers sooner than later. This will help you gradually build up your list and gain more subscribers over time.
By taking the time to build up your email list, you will obtain more credible leads than buying a quick list of emails.
That brings us to the next section.
Why you shouldn’t buy email lists
When you investigate email marketing, you see that there is an option to buy email lists. These lists contain a selection of email address, which you can use to send emails. It’s the quick way to build a subscriber list.
The only benefit of these lists is building a quick subscriber list, but even then, it is not a credible one. Buying email lists is a bad solution for your business. There are numerous reasons you should avoid buying email lists.
1. They don’t contain active leads
When you buy an email list, you aren’t getting a list of people you know are interested in your products. Instead, you get a list of random people, where half of them have never heard of your business.
These lists don’t typically contain people who are interested in your products. It’s not a list of leads that know about your products and want to learn more. They may be interested in your type of product, but they won’t open your emails or engage with them because they did not sign up to be on your list.
You’ll want to avoid buying email lists because they don’t offer leads that act. You end up paying for leads that are not interested in your products.
That brings us to the next point.
2. You waste money
One of the biggest downfalls of buying email lists is that you waste money. As stated previously, these lists don’t contain valuable leads. You end up paying for leads that aren’t interested in your business.
Your business will waste money on buying lists and make no money in return because they don’t contain credible leads. It may seem like it is a worthy investment, but it does not have a valuable return on investment (ROI) for your business.
There are many ways to obtain email subscribers little to no cost. You can use other methods, like social media, to reach new subscribers. It takes time, but you will build a better list with a better ROI when you don’t cut corners.
3. Your emails are more likely to end up in spam
If you bought an email list and started running a campaign, those subscribers may never see your emails. Your emails will be perceived as spam, so it will end up in the spam folders. Users rarely check their spam folders, so most of the people on your list will never see your email.
Even if your emails got through to this list, there’s a good chance they will delete them. If someone didn’t sign up for an email subscription, they will immediately unsubscribe, delete your emails, or mark them as spam. So, you’d spend money to send emails to these leads, only for them to delete the emails.
It is best to avoid buying email lists because many of the “subscribers” won’t get your emails or pay attention to them.
4. It looks bad
If people are getting emails from your company and they didn’t sign up for them, they won’t be happy with your company. They will wonder how you got their email and why you are sending them information about your products. There’s a chance they will speak ill of your company for obtaining their email without their knowledge.
You don’t want to put your company in a negative light. If people want to hear from your company, they will voluntarily sign up for emails. You want to avoid “forcing” people to receive emails from your company.
If you want to avoid building a negative perception for your company, it is best to avoid buying email lists.
8 tips for maintaining a healthy email list
Once you grow your list of subscribers, you’ll need to maintain that list. It is crucial that you maintain your list of subscribers, so you can get the most out of your email marketing campaign.
You need to keep a clean list to ensure that your emails reach your subscribers. You don’t want your emails to end up in spam because you are sending emails to fake or deleted accounts.
Here are a few ways you can maintain a healthy email list.
1. Monitor engagement
To keep a healthy email list, you need to keep tabs on your subscribers’ engagement. You need to see who is engaging with your emails and who is not.
If you have unengaged people on your list, it can hurt your list’s performance. You want to maintain a list of subscribers that are engaging with your emails and still interested in learning about your business.
This leads to the next tip.
2. Remove non-responders
If you have a bunch of subscribers that haven’t been active, you’ll want to remove them from your list. Your list will perform better without these subscribers.
As a last effort, you can try to send an email and ask these subscribers if they still want to receive emails. You can also ask if there is anything you can do to make their email experience more enjoyable. They may be looking for a certain type of content from your business and not getting it.
If they don’t respond to your effort to reengage them, you’ll want to remove them from your list. It will help you focus on emailing subscribers that are interested in your business. You can also focus on building up your list and earning new subscribers.
3. Remove nonexistent address and ones that bounce
When you send emails, you may notice that you get a bounce back email. It tells you that a user is unable to receive an email for a select reason. This can be that their inbox is full, the email address doesn’t exist, or some other issue.
If this happens consistently with an email address, it is best to remove that email address from your list. There is a good chance that someone isn’t using that email address anymore or that it was given incorrectly on purpose.
You want to remove these email addresses to improve your campaign. When your emails constantly bounce back, it lowers your sender reputation. This means that fewer emails reach your customers.
To avoid all this, it is best to purge your list of any wrong or inoperative email addresses. Removing these addresses will help your campaign perform better.
4. Remove role accounts
Sometimes companies will use role accounts to sign up for your emails. These are email addresses like “firstname.lastname@example.org” or “email@example.com.” Email addresses like this are generic company accounts that aren’t subscribers.
These email addresses don’t help your campaign. Since they aren’t attached to one singular person, you aren’t emailing information to leads that are interested in your company. You’re sending an email to a generic email address.
To improve the health of your list, it is best to remove these types of subscribers.
5. Reengage your audience
As stated previously, you may need to send an email to confirm if people still want to receive your emails. Reengagement is an important part of maintaining the health of your list because it helps keep your subscribers active.
You may find that some of your subscribers have gone dormant. Instead of deleting them immediately, you can try to reengage them. You can send them emails asking if they want to stay subscribed or send them an email stating “we miss you! Here’s 20% off your next order.”
There are many leads who still want to hear from your business but aren’t as engaged. By waking them up, you will get them reengaged and improve the health of your email list.
6. Constantly check your list
If you want to maintain the health of your list, you need to constantly check on it. You should be looking at your email list every few months to clean it up. This will help you keep a cleaner list in the long run.
You can set an automatic reminder for yourself to remind yourself to clean out the list. It is best to clean your email list every three to six months. This enables you to keep up with your subscribers and remove inactive ones.
When you take the time to consistently check your list, you maintain the health of your email list.
7. Check your email content
There are numerous reasons why your audience may be inactive with your emails. Your content is one reason why they may not engage. If you aren’t sending relevant content, your subscribers may not engage as much.
You’ll want to check your email content to make sure you are sending the right information to your subscribers. Check your subject line and your call to action (CTA) in each email to make sure that they are interesting and align with your email’s subject.
If you want to maintain a healthy email list, you need to ensure that you are sending content that is pertinent to your subscribers.
8. Use list cleaning tools
To help you keep up with your email lists, you can use list cleaning tools. These tools help you spot inactive email users and remove them. It’s a great way to easily maintain the health of your email list.
There are numerous options available to your business. You can use programs like NeverBounce, BriteVerify, or Kickbox to help clean up your email list. Many of these tools can be integrated into email marketing programs, like MyEmailFX, to make it convenient for your business to manage your email marketing campaign all in one place.
These are all great options for your business. If you want to maintain a healthy email list, it is a sensible idea to use an email list cleaning tool to help you maintain the health of your email list.
WebFX is a top email marketing company
Email marketing has the power to help you earn more leads and conversions for your business. A great email marketing plan starts with creating a credible email list. At WebFX, we know how to generate valuable email lists that help your business earn more conversions.
We’re a full service digital marketing company with experience creating effective email marketing campaigns. We have a team of 150+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team will create a customized email marketing plan that will help you generate more leads and conversions for your business.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $700 million in sales and over 3 million leads for our clients. We focus on client success first.
Our clients love the work we do, too. In fact, we have over 350 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top email marketing company like WebFX!
Get started today
If you’re ready to start reaping the benefits of a great email list, don’t hesitate to get started with your email marketing campaign. You’ll start gaining more credible leads that you can convert into customers.
To start creating your customized email marketing plan, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!
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