When you run digital marketing campaigns, a big part of your success is the analytics. Each campaign will produce different analytics that indicate the success of your campaign. If you don’t have experience interpreting them, you’ll need to hire a marketing analytics company.
An analytics company will help you understand your analytics and provide you with the tools to improve your campaign. The first step is to pick the right marketing analytics company that will help you make the most of your campaign.
So, how do you choose the right firm for your business?
On this page, we’ll provide you with seven tips to help you pick a top marketing analytics company. Call us today at 888-601-5359 to speak with a strategist about how we can help you improve your company’s analytics.
1. Look at their services
When you check out a marketing analytics company, see what services they offer. You need to know what strategies they offer that will help improve your business’ digital presence.
If you are already using certain digital marketing methods, make sure that your marketing analytics company offers them or has experience with them. This ensures that they will know how to read the analytics from that method and improve your campaign.
There are numerous methods you can look for in a marketing analytics company. These methods include the following:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing
- Content marketing
If you can find a full-service marketing company that offers all these services, it will bode well for your company. They will have the knowledge and experience with those services to improve your campaign.
A full-service company is great for your business if you think you may want to expand your digital marketing campaign in the future. Instead of having to go to multiple marketing analytics firms, you can have all your services through one.
2. Ask questions
When you are trying to find a marketing analytics company, it is important that you ask questions. You want to know everything you can about the company. It will help you feel more prepared to decide because you will know which company is best for you.
Your marketing analytics company should be able to answer any questions you have and address your concerns. Be sure they provide you with the information you need to decide on the right company for your business.
If you have any questions regarding your marketing analytics company, we are dedicated in helping you learn more about the campaign process. Check out our resources for results-driven marketing analytics, too!
3. Look for a portfolio
When you check out a marketing analytics company, look for a portfolio. A portfolio will give you insight into a company and the kind of work they do for their clients.
With a portfolio, you will see how they use analytics to drive results. Doing this will give you an indication that they know how to use analytics, such as creating a plan to improve them. A portfolio shows you how they will bring results for your business. This will help you gain an understanding of how they achieve results for their clients.
To choose the right marketing analytics company, you should also check out their portfolio. It will help you see which marketing analytics company will drive results for your business.
4. Look for client testimonials
Reviews and client testimonials are a crucial part of picking any business and will help you find a top marketing analytics company. They give you insight as to how a company treats their clients and the kind of work they do for them.
When you’re investing money in a company, you should feel confident that they will deliver the results you want to see. By looking at the client testimonials, you can see how others have achieved success with that marketing analytics company.
It’s also an opportunity to see if an analytics company drives results for businesses in your industry. For instance, we have a list of over 550+ client testimonials to review before a client chooses our team for their marketing needs. When you look at client testimonials, you will see if that firm has brought success to businesses just like yours.
If a company has dozens of client testimonials, it’s a good sign that they do great work. People are willing to give testimonials if they really enjoyed that business’s service. So, if you see many testimonials, there’s a good chance that they do great work for their clients.
5. Look for awards or certifications
When you search for marketing analytics companies, seek out awards and certifications. While it isn’t necessary for a company to have them, it can help build their credibility.
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Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.
If they have awards, it means that others recognize the good work they do. It’s a good sign that you’ll partner with a qualified company.
Certifications build their trustworthiness, too. If you’re partnering with a company that is certified in certain areas, you can confirm that they are knowledgeable and have the skills to drive a great campaign for your business.
Firms can earn many kinds of certifications. If you want to run a PPC campaign, for example, a company that is Google AdWords Certified is a great option. This means they have extensive knowledge of AdWords, which is the program Google uses to run PPC ads.
Awards and certifications will help you find a more qualified company. It’s a great indication of the quality of work and skill of the team.
6. Check out their team
When you are researching a top marketing analytics company, investigate their team. You will be constantly working with their team on your marketing analytics, so it is important that you feel comfortable working with their team.
Do some research on their website for information about their team. For example, WebFX has a page called “Inside WebFX” so our clients can look over our award-winning team before they make a decision. A website is a great starting point to help your business become familiar with a marketing analytics company’s team.
If there isn’t an abundance of information, ask the company about their team! They should be more than willing to discuss how their team operates to deliver you a great campaign. You can ask them questions about the team dynamic, how they communicate with each other, and other important information.
When you are familiar with a company’s team, you know if their company will be a good option for your business.
7. Check out their company values
In addition to checking out a company’s team, you also want to learn about their company values. If you want to keep improving your marketing analytics, you’re going to be working with your marketing analytics company for a substantial amount of time. Make sure that you can build a good relationship with their team.
Company values are important because they determine if your business will mesh well with them. Clashing values will make it difficult to achieve your goals, so choose a company that has similar values to your company’s values.
For instance, if your company values quality over quantity, but your marketing analytics company pushes for quantity over quality, it will be difficult for you to partner with them. There will be a difference of opinion and it will be hard to come to a solution.
So, take the time to vet companies by checking out their values. It will help you create a better partnership, which will lead to a better campaign for your business.
WebFX is a top marketing analytics company
It is important that you choose the right marketing analytics company to help you make the most of your analytics and deliver an effective campaign. At WebFX, we know how to monitor your analytics to help you produce the best campaign for your business.
We’re a full-service digital marketing company that specializes in monitoring analytics. We have a team of 150+ people that are dedicated to your campaign. Our award-winning team of experts will help you improve your analytics and deliver a better campaign.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $1 billion in sales and over 6.3 million leads for our clients. We focus on putting our clients’ success before everything else.
Our clients love the work we do, too. In fact, we have over 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top marketing analytics company like WebFX!
If you’re ready to start learning more about how a top web analytics company can help your digital marketing campaign succeed, call us today at 888-601-5359 to speak with a strategist or contact us online.
We look forward to helping your business grow!