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16 Digital Marketing Metrics to Measure

Metrics allow you to measure the success of your digital marketing efforts. Why do you need to do this? Because they provide you with foundation for data-driven decision-making. Without them, it is impossible to determine if your campaigns are driving traffic, generating leads, or if they are increasing conversions. You need to know what is working and what isn't, if you are going to improve the effectiveness of your strategies.
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