In Dallas, they say big things happen here — and it’s true. As one of the leading metropolitan areas for job growth, the Dallas-Fort Worth area provides businesses of all sizes the chance to thrive. In fact, the area leads the nation for projected economic growth.
A growing challenge for in-house marketing teams in Dallas, however, is lead generation. In fact, more than 60 percent of marketers nationwide cite lead generation as their biggest challenge, which is why companies partner with experienced lead generation firms, like WebFX.
At WebFX, we provide Dallas companies with powerful lead generation strategies. Our dedication to driving results is how we've generated more than $2.4 billion in revenue for our clients in the past five years. It’s also why we’ve generated more than 6.3 million qualified leads for our clients.
Find out more about Dallas lead generation, from strategies to advantages, by browsing through our mini-guide below. Or, learn more about our results-driven lead generation services by contacting our award-winning team at 214-740-6171!
WebFX has partnered with numerous local businesses in Texas to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Discover the best lead generation services for growing your Dallas company’s revenue.
The foundation for almost all digital marketing strategies, search engine optimization (SEO) also helps with lead generation. SEO refers to numerous strategies used to boost your site’s rankings in search results for keywords related to your Dallas business.
How? By utilizing a series of techniques, including:
For an in-depth look at search engine optimization, check out our SEO guide.
Maximizing your online presence and ranking in search results is critical. The reason is that 80 percent of shoppers start their product research online, plus search engines offer a close rate of 14.6 percent, versus the 1.7 percent rate of traditional marketing outlets.
Meaning, 14.6 percent of users that find your website in organic search results will convert.
Implement a powerful SEO campaign into your company’s digital marketing plan, and you can boost your rankings for relevant keywords. That’s extremely valuable for lead generation as the first position in search results gets 33 percent of all traffic.
Pay-per-click (PPC) advertising is one of the most cost-effective digital marketing strategies. With PPC, you’re creating advertisements that appear before organic search results, and you choose the keywords you want to trigger your ads.
How is PPC cost-effective? A few reasons include:
For many Dallas companies, PPC is a top choice — it’s cost-effective and proven for lead generation.
With more than a billion daily users on Facebook alone, it’s surprising that only 26 percent of businesses use social media for digital marketing. Whether you’re a B2B or business-to-consumer (B2C) operation, social media is a proven tool for lead generation.
In fact, more than 65 percent of marketers find that social media works for lead generation.
While many users rely on social media for keeping up with friends and family, it’s also become a platform for product research and review. More than 80 percent of users, for instance, use social media for getting advice on a purchase.
A few platforms businesses trust for lead generation include:
If you’re ready to use social media for generating leads — as well as nurturing them — do some in-depth research into your audience’s preferred platform. If you’re marketing to an older audience, such as the Baby Boomer generation, you may want to try Facebook versus Twitter to reach them.
Why? Only 19 percent of U.S. adults that are 50 years or older use Twitter. In comparison, 65 percent of that audience use Facebook.
For social media lead generation and nurturing, it’s essential that you do more than share content. You should also interact with your followers. If someone posts a comment about your recent article, for example, respond.
Or, if a user leaves a review about your product or service, follow-up with them — even if the review’s negative.
A third technique for lead generation is content marketing. A significant amount of business-to-business (B2B) marketers use content marketing — more than 80 percent. One reason is that it generates three times as many leads as traditional marketing.
What does content marketing include? Unique and relevant content, such as in the following formats:
If you utilize content marketing for lead generation, you can use email and social media marketing too.
It’s not uncommon for qualified leads to visit your website but fail to convert, such as by contacting your team or purchasing your product. With ad retargeting, you can remind these prospects about your company and its services or products.
For many Dallas businesses, ad retargeting is an essential piece of their digital marketing campaigns. Why? Users that receive a retargeting ad are 70 percent more likely to convert, which helps your company increase its revenue.
If you’re unfamiliar with ad retargeting, it works by displaying your ads to users that have left your website. Via cookies, which are small files stored in a user’s browser when visiting a website, you can re-target these users through display ads.
One of the most successful channels for content marketing, as well as lead nurturing, is email.
In fact, more than 40 percent of organizations find that their email marketing strategy is one of the most effective channels for nurturing leads. A bonus for many Dallas companies is that email marketing offers a high return of $44 for every $1 invested.
How can you nurture a lead through email marketing?
Create a campaign that delivers helpful and relevant information to your email subscribers. This information can include posts from your company’s blog, as well as articles from go-to industry websites.
A few examples of different types of email marketing include:
Boost your email marketing campaign even more by segmenting your subscriber list — marketers that segment their email lists have seen a 760 increase in their revenues. Segment your list by analyzing your different customer types, as well as the stages of your sales funnel.
If you’re new to email marketing, our team can help. From developing to designing your email marketing campaign, we can take care of everything — which lets you focus on other marketing priorities. If you’d like to create an email marketing campaign now, try the easy-to-use MyEmailFX.
Are you interested in learning more about how your business can use Internet marketing to increase your sales and attract more customers?
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With lead generation, your Dallas business can reap several benefits, including:
If you’re not generating more qualified leads, you’re not reaching your overall goal. With an award-winning team of strategists for lead generation, WebFX helps you maximize the quality and number of leads you’re earning.
By optimizing the quality of your leads, you’re also improving the efficiency of your business. Instead of your team spending hours on deliverables for potential clients, such as custom quotes, you’re spending that time on clients that are more likely to do business with you.
A results-driven lead generation strategy also helps you boost your revenue. That can help your Dallas company accomplish additional goals, such as expanding your services, staff size, or facility. Plus, it supports the local economy.
Our team is passionate about driving results — you can see the results we’ve earned for clients in our portfolio. One example includes our work for American eBuilder, an insurance agency for home and rental properties. With our competitive strategy, which included SEO, we increased conversions by more than 550 percent for them.
By increasing your conversions and revenue, you’re providing your business the means to grow its share of the market. With an increased market share, your Dallas company can become the go-to source for potential customers.
That can help your company generate more leads and revenue, which accomplishes your goals. As your partner — and an extension of your marketing team — it also achieves our goal of helping you succeed and reach new milestones in growth, profits, and more.
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At WebFX, businesses trust our Dallas lead generation company for a few reasons, including:
At WebFX, we value transparency — that’s why you can access our prices online. Even if you request a personalized quote, our team will break down the cost so that you can see the use and potential impact of your marketing budget.
Our propriety software for ROI tracking, MarketingCloudFX, also lets you see the results of your investment in real-time. As the industry’s leading software for return on investment tracking, it’s a trusted tool for accuracy.
At WebFX, we bring more than 20 years of experience to lead generation. Plus, we have an unparalleled passion for learning, which is why we’re always up-to-date on the latest industry trends for driving qualified leads.
We’re invested in your success too. That’s why our team — and your dedicated account manager — take the time to learn about your industry and company, as well as your goals for a lead generation campaign.
The result? A set of innovative strategies that drive results, pushing you ahead of your competitors.
At WebFX, we measure our success by the results we provide. That’s why we’re passionate about tracking the power of your investment, demonstrating how different tactics led to qualified leads in a way that’s easy-to-follow.
Plus, it makes it easy to show to your company the results of your investment.
Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.
Leah Pickard. ABWE
Ready to upgrade your Dallas lead generation strategy? Contact our award-winning team today to learn more about our lead generation services. You’re welcome to contact our team online, as well as call us at 214-740-6171 to fast-track your lead generation plan.
Our team is made up of elite designers, developers, and marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the web.
Don't take our word for it! We're proud of our many customer testimonials on Clutch. We've earned a 4.9 out of 5 with over 200 ratings.