Harrisburg Internet Marketing Company

Benefits of Internet marketing

Internet marketing has numerous benefits for your Harrisburg business.

It allows you to increase your reach online and maintain a presence where your top prospects are already searching. Internet marketing is the right choice for you if you’re looking to increase website traffic, conversions, and revenue.

Internet marketing is also cost-effective, and it provides a great return on investment compared to traditional marketing channels.

Internet marketing services for Harrisburg businesses

WebFX offers a variety of Internet marketing services, designed to attract more customers and revenue for your business. Let’s take a look at how some of our services can help your Harrisburg business attract and convert more customers.

Search engine optimization (SEO)

Search engine optimization, or SEO, is a compilation of strategies you can use to optimize your Harrisburg company’s website so that your business appears at the top of search engine results for keywords and phrases related to your company.

Title tags and headings are the perfect place to include keywords. For example, if you wanted to rank for the phrase “Harrisburg construction company,” you’d want to include those words in the page’s title tag, main header, and subheadings to ensure Google knows exactly what the page is about.

You should also create unique, original content related to your products and services.

SEO increases the likelihood of your business appearing when people search for terms related to your company online. And because SEO makes your pages so much more visible, it’s one of the most effective ways to maximize leads and revenue for your Harrisburg business.

Pay-per-click Advertising (PPC)

Pay-per-click advertising, or PPC, allows you to bid for keywords and phrases you want to prompt your advertisements. Then, when people search for those terms, your ads will appear above the organic search results if your bid is among the highest. This strategy can put you at the forefront of the customers’ minds’, as well as help you earn more revenue.

PPC is a great strategy because you can start driving targeted traffic the minute you start running your PPC campaign. And the best part is that you’ll only pay when people click on your advertisements.

You can also stop running an ad at any time. If one of your ads isn’t receiving the type of traffic you had expected or hoped for, you can simply put an end to it.

If you’re interested in increasing your website traffic and brand awareness, then PPC is the right choice for your business.

Social Media Marketing

Our social media marketing plans will help you establish and maintain a presence on the top social media platforms so that you can reach more people and motivate them to buy.

Social media also gives your followers the opportunity to share and recommend your business to their friends and family.

When you use social media for your business you can connect with your customers and potential customers on a more personal level. You can also share company news, industry tips, and answer or respond to questions and feedback from your followers.

Content Marketing

Users are drawn to content that is interactive and engaging, which is why content marketing is so successful. Content marketing includes everything from blog posts to infographics, guides to videos.

Content marketing is one of the most effective lead generation strategies. People are more likely to click on your website and learn more about your business if they read the helpful content you publish online.

For example, if you’re a plumber in Harrisburg, you could write a blog post about “Emergency plumbing solutions” or “DIY maintenance.” Both topics are informative and provide value to readers.

Our content marketing plans can help your business appear higher in search engine results for keywords related to your industry as well. This allows you to attract and convert more customers.

Email Marketing

Email marketing is the perfect way to keep in contact with current and potential customers.

Email marketing is unique because subscribers have already communicated that they want to hear from you, so you know your efforts aren’t wasted. You can also personalize your emails to help move recipients through the buying process. The more unique an email is to the reader, the better chance you have of them converting.

Not everyone is ready to make a purchase as soon as they land on your website. Email marketing gives you the ability to stay in contact and provide information the subscriber will find beneficial.  Then, when they’re ready to make a purchase, your company will be the first that comes to mind.