When you want to grow your Minneapolis business, you need to invest in marketing methods that will help you obtain leads. A strong lead generation plan will help your business reach leads that are looking for a business like yours.
If you’re too busy running your business to oversee a campaign, you can rely on a lead generation company to do it for you. At WebFX, we have over 20 years of experience creating lead generation campaigns that work, so we know what it takes to successfully earn leads that help a business grow.
There are many methods you can use to create your lead generation campaign. On this page, we’ll discuss two of the best lead generation methods and why you should choose WebFX as your Minneapolis lead generation company.
Keep reading to learn more about lead generation and call us today at 1-612-360-2815 to speak with a strategist about creating a custom lead generation plan.
WebFX has partnered with numerous local businesses in Minnesota to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
There are many lead generation methods available to your business. So, how do you figure out which ones are right for you? Let’s take a look at the top two lead generation methods you can use for your business.
Content marketing is a valuable method for helping your business obtain leads. With this method, you share valuable information with your audience. You attract them to your page with information they need.
When you create content, there are numerous options for the format. You can write blog posts, create videos, design infographics, or write an ebook. You’ll want to create a variety of content to keep your audience interested and engaged with your business.
You’ll want to keep your content industry specific and focus on topics related to your business. This ensures that you attract leads that are looking for your services or products.
Content marketing is valuable for attracting leads. When users conduct searches, they look for information to answer their questions. If you provide that information for your audience, you attract those leads to your page.
Once they are on your page, they’ll check out your content and get all the information they need. Then they will check out your business and become familiar with your brand. They may not convert right away, but they will be familiar with your business.
This will help you earn more conversions down the line. When leads are ready to convert, they will remember your business and the helpful information you provided. They will choose your business over the competition.
If you want a method that drives valuable leads for your campaign, pay-per-click (PPC) advertising is the answer. PPC ads are paid advertisements that appear at the top of the search results. These ads are great for driving valuable leads to your page.
To start running a PPC campaign, you must start by choosing your keywords. Keywords trigger your ad to appear in the search results. If you want to reach relevant leads, you must choose the right keywords to appear in the appropriate search results.
You can conduct keyword research to find the right keywords for your ad. Stick to long-tail keywords, which contain three or more words, to produce the best results for your campaign. These keywords will help you generate more valuable leads that are interested in your Minneapolis business.
Once you have your keywords selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you are willing to spend each time someone clicks on your ad. Your maximum bid and quality score will determine your ad’s placement in the search results.
After you receive your placement, you will launch your campaign and start attracting valuable leads for your business.
PPC is one of the best methods for generating valuable leads. People who visit your site through PPC ads are highly interested in your products or services. In fact, 65 percent of all high-intent searches result in someone clicking on an ad.
These ads drive interested leads to your site. It’s one of the most valuable methods for helping you earn leads that will convert.
If you’re too busy to run your lead generation campaign on your own, you can rely on a Minneapolis lead generation company to run it for you. This makes it easy for you to focus on running your business all while reaping the benefits of a lead generation plan.
If you want a reliable company that knows how to conduct successful lead generation campaigns, look no further than WebFX. We’re a full-service digital marketing company that offers numerous lead generation strategies to help your business grow.
So, what makes WebFX uniquely qualified to handle your campaign?
When you invest money into your lead generation campaign, you want to partner with a team of experts that will drive valuable results for you. At WebFX, we have over 20 years of experience running lead generation campaigns that work.
We have a team of over 250 experts that will bring their knowledge and expertise to your campaign. Our team of lead generation experts will know how to create a campaign that fits your business and drives great results.
Many lead generation companies will offer you cookie-cutter solutions. They have a “one-size-fits-all” solution for their clients that isn’t tailored to their needs. When you have a unique business, you need a unique campaign to accompany it.
At WebFX, you will never see a cookie-cutter plan from us. We get to know your business and create a customized campaign that is unique to your business and helps you achieve your goals.
When you partner with us, you’ll get a lead generation plan that drives results. We know how to drive valuable results for our clients. To date, we’ve driven over 3 million leads for our clients and over $1 billion in sales.
Don’t believe us? Check out our 550+ client testimonials that attest to the great work we do for our clients!
If you’re ready to obtain more valuable leads through your social media presence, contact us online or call us today at 1-612-360-2815 to speak with a strategist about your customized campaign.
We look forward to hearing from you!
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