How Hurst Pediatric Dentistry Increased Appointments with WebFX
Explore how Hurst Pediatric Dentistry, a leader in creating stress-free dental experiences for children, expanded its patient base through a strategic partnership with WebFX. By implementing a tailored local SEO strategy, Hurst Pediatric Dentistry enhanced its online visibility and attracted more parents in the Dallas-Fort Worth area. Discover the key strategies that drove this success and learn how digital marketing can transform your practice.
3872%
INCREASE IN SESSIONS FROM SEO
540%
INCREASE IN LEADS FROM ORGANIC SEARCH
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”


Before WebFX
- Struggled with low local search rankings affecting visibility.
- Difficulty in attracting new patients to the practice.
- Limited online engagement with the target audience.

After WebFX
- Enhanced local presence and authority in the community.
- Increased engagement with parents seeking pediatric dental services.
- Improved credibility and trust through positive local reviews.
Hurst Pediatric Dentistry is dedicated to providing anxiety-free dental experiences for children, focusing on maintaining healthy and beautiful smiles. Offering a range of services, from dental cleanings to fluoride treatments, this practice is committed to creating a welcoming environment for children and their families. Located in the Dallas-Fort Worth area, Hurst Pediatric Dentistry strives to make dental visits a positive experience.
WebFX Approach
Increasing Appointments
Hurst Pediatric Dentistry wanted to attract more parents in the Dallas-Fort Worth area but faced challenges with their local search rankings. WebFX developed a custom local SEO strategy to boost their visibility. This included optimizing and managing local listings, creating content by healthcare industry experts to build authority, and managing local reviews to enhance trust and credibility.
“Since we began working with WebFX, the number of people who find our website through organic searches has increased greatly. More importantly, we now get many more phone calls and appointment requests from people who found us through organic searches”

Enhancing Local Engagement
To drive traffic from the Dallas-Fort Worth area, WebFX targeted local keywords relevant to pediatric dentistry. By focusing on these keywords, they improved the practice’s search engine rankings, enabling more parents to discover Hurst Pediatric Dentistry’s services. This strategic approach resulted in increased organic traffic and engagement from the local community.
Building Trust and Credibility
WebFX’s strategy also emphasized building trust and credibility through the management of local reviews. Positive reviews not only enhanced the practice’s reputation but also attracted more parents looking for a reliable pediatric dentist. This focus on credibility helped increase appointment requests, contributing to the practice’s growth and success.
#SeeingTheFX Results
3872%
INCREASE IN SESSIONS FROM SEO
540%
INCREASE IN LEADS FROM ORGANIC SEARCH
WebFX Team
Ready to book more appointments and grow your practice? Partner with WebFX for stress-free digital marketing solutions.
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Bailey
Internet Marketing
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Isaac
Interactive
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Jacob
Interactive
“They are always there to help us when we have questions or don’t know what to do, and they aren’t afraid to make suggestions when they think we could do something better, but they never step on our toes or try to pressure us into anything.”

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