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How IGX Solutions Stayed Ahead as AI Changed the SEO Game
As AI-driven search transforms how users discover brands, IGX Solutions faced a new challenge: maintaining visibility as traditional organic clicks fell to zero-click searches. With the rise of generative AI engines like ChatGPT and Perplexity, there was an opportunity to pursue users beyond traditional search engines. In the first half of 2025, IGX started investing in WebFX’s OmniSEO®—a comprehensive approach designed to put brands in front of their audience wherever they search, leveraging proprietary technology to track AI visibility.
53%
increase in total brand appearances in relevant AI chatbot queries
30%
increase in branded mentions for unique AI queries
6
leads within 6 months where AI channels assisted organic
“After over 20 years in marketing, including working at a worldwide advertising agency, I can honestly say that WebFX has been the best team I’ve worked with. What truly makes them stand out is not just their expertise, but the proprietary tools they’ve developed to manage every aspect of the client relationship — from organizing tasks and communication to tracking performance and data.”
Before OmniSEO®
- Lost visibility as AI overviews diverted traffic from organic search
- Outdated SEO tactics couldn’t address new AI-driven search behaviors
- Weak brand presence in emerging AI and zero-click channels
After OmniSEO®
- Stronger brand visibility across AI and traditional search platforms
- Clearer insights into brand performance in generative AI results
- Greater confidence in adapting to the evolving search landscape
As the team behind IntelliGrants IGX, IGX Solutions pairs decades of public‑sector grants expertise with modern, accessible technology. Agencies use IGX to publish opportunities, accept and review applications, execute awards with e‑signatures, manage progress and financial reporting (reimbursements or advances), conduct monitoring, and close out—backed by live support, training, and a no‑code configuration environment. Flexible implementation options include both fully tailored deployments and an accelerated, pre‑configured package for faster go‑lives, all with powerful reporting and integrations to state and federal systems.
WebFX Approach
Brand Placements on Industry Publications
Since 2022, WebFX has partnered with IGX Solutions to secure backlinks from industry-relevant websites, which set the domain up for success for the rise of generative AI search.
During IGX’s tenure, WebFX’s earned media team has built over 30 links to help build up IGX’s brand authority. Placements focused on key themes around grant management and business software to build up topical authority for this client.
Create & Refresh Content for AI-Driven Questions
When organic clicks started to decrease due to AI overviews and zero-click searches, WebFX re-evaluated the existing content on IGX’s website and created a custom action plan to regain traction:
- Map existing content to AI answers; refresh and optimize content for AI exposure
- Conducted search intent audits and re-optimized pages to better match queries
- Write expert content to answer questions commonly asked in AI sources
- Create capabilities pages to ensure common features that were mentioned in branded placements were also supported on our site
- Expanded longform/guide and competitor-comparison content to capture research-stage demand and competitor-branded searches
- Rolled out substantive page refreshes on “Who We Serve” pages to ensure bottom of the funnel SEO strategy was up to date
Technical SEO
Technical SEO is a foundational component for ranking in traditional search engines as well as optimizing for LLMs.
While technical SEO is an ongoing priority for SEO projects, WebFX doubled down in a few key areas:
- Thematic internal linking
- Conversion-focused on-page enhancements such as adding a table of contents and optimizing CTA button placement
- Homepage personalization by industry
- Title tag updates at scale to tighten query alignment
- Preparing LLMs.txt files to manage AI crawler access and attribution
#SeeingTheFX Results
53%
increase in total brand appearances in relevant AI chatbot queries
30%
increase in branded mentions for unique AI queries
6
leads within 6 months where AI channels assisted organic
WebFX Team
Ready to become the cited authority in AI search and capture demand wherever your customers are searching? Connect with WebFX to see how OmniSEO® can future-proof your digital strategy.
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Jed
Internet Marketing
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Vanessa
Internet Marketing
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Alyssa
Social Media
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Josselyn
Social Media
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Alexandra
Earned Media
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Cassandra
Earned Media
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Matthew
DataTech
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