Driving More Tourists to Delaware Attractions with WebFX
Discover how Kent County Tourism Corporation enhanced its online presence and drove increased tourism to Delaware attractions through a strategic partnership with WebFX. By implementing a custom SEO and PPC strategy, Kent County elevated its visibility and attracted more visitors to its destinations. Explore the strategies that powered this growth and learn how digital marketing can transform your tourism efforts.
630%
INCREASE IN E-NEWSLETTER SIGN-UPS VIA SOCIAL ADVERTISING
267%
Increase in Visitor Guide Requests via Social Ads
167%
INCREASE IN CONTACT FORM SUBMISSIONS VIA SOCIAL ADVERTISING
“WebFX has been an instrumental partner and asset in our success. In our highly competitive environment, they have proven their value to us with record-setting metrics and conversions. Our county has seen record visitation stats, and WebFX plays a key role in that success. We highly recommend their services to other potential clients.”
Before WebFX
- Limited online visibility and engagement with potential tourists.
- Challenges in differentiating from competing tourist destinations.
- Underutilized digital marketing channels for reaching broader audiences.
After WebFX
- Improved online presence and authority in the tourism sector.
- Enhanced engagement with tourists seeking unique travel experiences.
- Streamlined marketing strategy leveraging multiple digital channels.
Kent County Tourism Corporation, known as Visit Central Delaware, is the tourism and destination marketing organization for Kent County, Delaware, and surrounding areas. Serving as a comprehensive resource for visitors, they provide information on lodging, dining, events, and attractions to ensure an enjoyable stay. Dedicated to promoting the region’s unique offerings, Kent County Tourism aims to boost local tourism and economic growth.
WebFX Approach
Driving More Tourists to Destinations
To attract more tourists, Kent County Tourism needed to enhance its visibility and appeal. WebFX crafted a custom SEO strategy to improve search presence, identifying and targeting tourism-related keywords and creating content by travel copywriting experts. Through competitor analysis, WebFX identified opportunities to outperform similar destinations, enhancing Kent County’s online authority and drawing more interest to their attractions.
“We have key metrics we measure each month for our website, social media, and PPC ads. We continue to exceed our established goals with the expertise of WebFX.”
Capitalizing on Search Real Estate with PPC
In addition to SEO, WebFX developed a custom PPC strategy to capture more search real estate for Kent County Tourism. This included targeting specific tourism keywords, setting negative keywords for relevancy, and integrating ad extensions to boost clicks and traffic. Tailored ad copy further engaged potential tourists, increasing the reach and effectiveness of their digital advertising efforts.
“We are seeing record-setting conversions (visitor guide requests, email sign-ups) through the creative use of conversion ads and retargeting efforts by WebFX.”
Building Interest through Social Media and Email Marketing
WebFX leveraged social media and email marketing to build interest in Kent County’s destinations. By crafting compelling content and utilizing targeted ads, they increased newsletter sign-ups and visitor guide requests. These strategies helped build a community of engaged travelers eager to explore Delaware, ultimately boosting tourist numbers and supporting the local economy.
#SeeingTheFX Results
630%
INCREASE IN E-NEWSLETTER SIGN-UPS VIA SOCIAL ADVERTISING
267%
Increase in Visitor Guide Requests via Social Ads
167%
INCREASE IN CONTACT FORM SUBMISSIONS VIA SOCIAL ADVERTISING
109%
INCREASE IN AD CLICK-THROUGH RATE (CTR)
82%
IMPROVEMENT IN COST PER LEAD WITH CONVERSIONS API
49%
INCREASE IN NEW USERS
WebFX Team
Ready to turn visitors into revenue? Partner with WebFX to elevate your tourism marketing strategy and drive more travelers to your destinations.
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Jonathan
Internet Marketing
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Benn
Strategist
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Felipe
DataTech
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Madison
Social Media
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Libby
Social Media
“Our account managers are responsive, highly knowledgeable, and provide an outstanding level of service.”
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