How Mental Health Practice Doubled Revenue with WebFX

merrimack

Discover how Merrimack Valley Psychological Associates, a leading provider of counseling services, significantly expanded its reach and doubled its revenue through a strategic partnership with WebFX. By implementing custom SEO and localized SEO strategies, Merrimack Valley Psychological Associates enhanced its online visibility and connected with more patients in need of mental health support. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your practice.

2X

REVENUE IN 6 MONTHS

6

NEW TEAM MEMBERS ADDED

“WebFX is the single reason why my practice has grown from a small, boutique practice, in to a large (still growing) group counseling center in the 14 months I have been working with them. My team is innovative, hardworking, and getting results that are translating in to real growth. I cannot recommend this company enough!”

Before WebFX

Limited online visibility affecting patient acquisition.
Challenges in reaching local community members seeking mental health support.
Underutilized digital marketing strategies hindering practice growth.

After WebFX

Enhanced online presence and authority in the mental health sector.
Improved engagement with potential patients seeking counseling services.
Streamlined marketing approach integrating SEO and local SEO strategies.

merrimack dr rainen

Located in downtown Andover, MA, Merrimack Valley Psychological Associates, led by Dr. David Rainen, provides a range of counseling services, from anxiety and depression counseling to stress management and addiction resources. With a team of caring, compassionate, and skilled psychologists, Merrimack Valley Psychological Associates is dedicated to providing the mental health support needed to help individuals live happier and healthier lives.

WebFX Approach

Establishing Trust and Credibility Through Content

Merrimack Valley Psychological Associates needed to establish trust and credibility with potential patients seeking mental health support.

WebFX addressed this by creating an SEO strategy focused on crafting informative, top-of-the-funnel content. By utilizing dedicated healthcare industry copywriters to craft professional and accurate psychology-related content, Merrimack Valley Psychological Associates enhanced its online authority and built trust with its audience.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community.”

Optimizing Service Pages for High-Value Keywords

To attract more patients seeking specific counseling services, WebFX created service pages on the website to target high-value keywords related to Merrimack’s offerings.

This strategic optimization improved the visibility of Merrimack Valley Psychological Associates in search results, driving more qualified traffic to their website and increasing the likelihood of appointment bookings.

“WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

Enhancing Local Visibility to Reach Community Members

Dr. Rainen wanted to reach more people in his local community, so WebFX developed a custom local SEO strategy to help him achieve that goal. This included dedicated localized keyword research, optimizing Merrimack’s Google Business Profile, strategically adding targeted localized keywords to core pages on Merrimack’s website, consulting about earning and responding to reviews, and monitoring local keyword rankings to continue improving local presence.

This targeted approach ensured that Merrimack Valley Psychological Associates was easily discoverable by individuals seeking mental health support in the area.

“Due to WebFX’s help, my practice has been able to rapidly scale up in order to meet the needs of our community and to help prospective new patients more easily find us and get the help they need.”

Results