Expanding Healthcare Administrative Partners’ Reach with WebFX

Net friends technician in truck

Discover how Net Friends, a leading Microsoft Gold Partner providing world-class IT solutions, significantly boosted its online presence and secured better results through a strategic partnership with WebFX. By implementing custom SEO and PPC strategies, Net Friends enhanced its visibility in search results and attracted more qualified traffic and leads. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your IT business.

96%

INCREASE IN ORGANIC SESSIONS YEAR-OVER-YEAR (YOY)

2X

INCREASE IN WEBSITE TRAFFIC AND LEADS

“We continue to add-on new services as we grow, because WebFx has proven it’s ability to scale with us at the right juncture in time. We’re never pressured to progress beyond our capacity. It’s always an awareness-driven guidance that’s custom to our business and needs (not a cookie cutter roadmap or marketing agenda that we have to follow).”

Before WebFX

Limited online visibility affecting lead generation.
Challenges in attracting qualified traffic through search engines.
Underutilized digital marketing strategies hindering business growth.

After WebFX

Enhanced online presence and authority in the IT solutions sector.
Improved engagement with potential clients seeking IT services.
Streamlined marketing approach integrating SEO and PPC strategies.

Netfriends Front Door

For nearly 25 years, Net Friends has helped businesses secure their technology and leverage top tech to maximize productivity. Providing everything from managed IT services to IT staffing, Net Friends is dedicated to helping companies manage their technology better. With a commitment to world-class IT solutions, Net Friends aims to empower businesses to thrive in today’s digital landscape.

WebFX Approach

Improving Keyword Optimization

Net Friends needed to improve its keyword optimization to attract more qualified traffic from search engines.

WebFX addressed this by conducting thorough keyword research and strategically incorporating relevant keywords into website content, title tags, and meta descriptions. This targeted approach improved the visibility of Net Friends’ services in search results, making it easier for potential clients to find them.

“I think the thing we are consistently impressed by is how much [our account manager] seems to actively seek out ideas that she can bring to us to make us get better at content, like improving keyword reinforcement within a piece or look to write about something that’s going to get more traction in searches.”

Generating More Backlinks

To enhance its online authority and credibility, Net Friends needed to generate more high-quality backlinks.

WebFX implemented a white hat link-building strategy focused on creating valuable content that would attract backlinks from reputable sources in the IT industry. By earning backlinks from authoritative websites, Net Friends improved its search engine rankings and increased its online visibility.

“Web traffic is up well over 100%, our reputation amongst our peers is rising, and our marketing qualified leads are more than double what they were before our WebFX engagement.”

Optimizing for Search Engines

Net Friends wanted to optimize its website to improve its overall performance in search engines. WebFX provided custom SEO services and PPC strategies to optimize their presence in search results.

This included optimizing website structure, improving page speed, and ensuring mobile-friendliness, all of which contributed to a better user experience and higher search engine rankings.

“Partnering with WebFX was one of the best overall business decisions we’ve made and is absolutely contributing to our business growth on multiple fronts.”

Results

96%

INCREASE IN ORGANIC SESSIONS YoY