How Ocean City Increased Vacationers With Help From WebFX
Discover how Ocean City, New Jersey, a premier vacation destination, significantly increased its appeal to vacationers through a strategic partnership with WebFX. By implementing a custom website redesign and SEO strategy, Ocean City enhanced its online presence and attracted more visitors to its family-friendly beach town. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your destination’s appeal.
40%
Increase in Conversion Rate
87%
INCREASE IN OVERALL WEBSITE VISITS
41%
INCREASE IN TIME ON SITE
“We have one simple goal, and that is to grow online revenue each year. WebFX has succeeded in helping us achieve that by managing SEO, paid search, and social. I can’t recommend them enough.”
Before WebFX
- Limited online visibility affecting visitor numbers.
- Challenges in standing out among competing beach destinations.
- Underutilized digital marketing strategies hindering tourism growth.
After WebFX
- Enhanced online presence and brand recognition.
- Improved engagement with potential vacationers.
- Streamlined marketing approach integrating website design and SEO strategies.
Ocean City, New Jersey, is a world-famous seashore community located in the heart of the Jersey Shore. With a population of less than 12,000, Ocean City is the family beach resort of choice for people looking to escape the hustle and bustle of everyday life. Known for its boardwalk, beaches, and family-friendly atmosphere, Ocean City aims to provide a memorable vacation experience for all visitors.
WebFX Approach
Modernizing Website Design for Enhanced User Experience
Ocean City, NJ, needed a fresh and modern look for their website to attract more vacationers. WebFX addressed this by implementing a custom website redesign plan that included tailoring the design to Ocean City’s brand and core messaging.Â
The team improved user experience by developing organized navigation and page structure, as well as integrating responsive design to ensure the website was accessible and engaging on all devices.
Optimizing for Industry-Relevant Terms
To attract travelers actively planning their vacations, WebFX implemented a custom SEO strategy that focused on identifying industry-relevant terms and integrating them into Ocean City, NJ’s website.
This involved conducting thorough keyword research to identify the terms that potential visitors were using when searching for beach destinations, accommodations, and attractions. The team then strategically incorporated these keywords into website content, title tags, and meta descriptions to improve Ocean City’s search engine rankings.
Improving Crawling and Indexing
To ensure that search engines could easily find and understand the content on Ocean City’s website, WebFX focused on building their internal link structure.Â
This involved creating a clear and logical hierarchy of pages and strategically linking related content to improve crawling and indexing. The team also performed featured snippet optimization to help improve page rankings and increase the likelihood that Ocean City’s website would appear in featured snippets on Google.
#SeeingTheFX Results
129%
INCREASE IN PAGE VIEWS
87%
INCREASE IN OVERALL WEBSITE VISITS
41%
INCREASE IN TIME ON SITE
40%
Increase in Conversion Rate
11%
DECREASE IN BOUNCE RATE
WebFX Team
Ready to get more visitors to your destination? Partner with WebFX to create a custom digital marketing strategy that delivers results.
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Xander
Internet Marketing
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Rebekah
Internet Marketing
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Phoebe
Internet Marketing
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Amber
Social Media
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Kristina
Interactive
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Danielle
Interactive
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