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Industry
Leisure, Entertainment, Restaurants/Food Services, Sports, Events, Travel, & Hospitality
Tenure
Client Since 2011
Ongoing Strategies
Business Technologies
  • RevenueCloudFX dark font large

How Ocean City Increased Vacationers With Help From WebFX

ocean city 1

Discover how Ocean City, New Jersey, a premier vacation destination, significantly increased its appeal to vacationers through a strategic partnership with WebFX. By implementing a custom website redesign and SEO strategy, Ocean City enhanced its online presence and attracted more visitors to its family-friendly beach town. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your destination’s appeal.

40%

Increase in Conversion Rate

87%

INCREASE IN OVERALL WEBSITE VISITS

41%

INCREASE IN TIME ON SITE

“We have one simple goal, and that is to grow online revenue each year. WebFX has succeeded in helping us achieve that by managing SEO, paid search, and social. I can’t recommend them enough.”

Ocean City NJ teal quote icon
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Before WebFX

  • Limited online visibility affecting visitor numbers.
  • Challenges in standing out among competing beach destinations.
  • Underutilized digital marketing strategies hindering tourism growth.
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After WebFX

  • Enhanced online presence and brand recognition.
  • Improved engagement with potential vacationers.
  • Streamlined marketing approach integrating website design and SEO strategies.

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Ocean City, New Jersey, is a world-famous seashore community located in the heart of the Jersey Shore. With a population of less than 12,000, Ocean City is the family beach resort of choice for people looking to escape the hustle and bustle of everyday life. Known for its boardwalk, beaches, and family-friendly atmosphere, Ocean City aims to provide a memorable vacation experience for all visitors.

WebFX Approach


Modernizing Website Design for Enhanced User Experience

Ocean City, NJ, needed a fresh and modern look for their website to attract more vacationers. WebFX addressed this by implementing a custom website redesign plan that included tailoring the design to Ocean City’s brand and core messaging. 

The team improved user experience by developing organized navigation and page structure, as well as integrating responsive design to ensure the website was accessible and engaging on all devices.

Optimizing for Industry-Relevant Terms

To attract travelers actively planning their vacations, WebFX implemented a custom SEO strategy that focused on identifying industry-relevant terms and integrating them into Ocean City, NJ’s website.

This involved conducting thorough keyword research to identify the terms that potential visitors were using when searching for beach destinations, accommodations, and attractions. The team then strategically incorporated these keywords into website content, title tags, and meta descriptions to improve Ocean City’s search engine rankings.

Improving Crawling and Indexing

To ensure that search engines could easily find and understand the content on Ocean City’s website, WebFX focused on building their internal link structure. 

This involved creating a clear and logical hierarchy of pages and strategically linking related content to improve crawling and indexing. The team also performed featured snippet optimization to help improve page rankings and increase the likelihood that Ocean City’s website would appear in featured snippets on Google.

#SeeingTheFX Results

129%

INCREASE IN PAGE VIEWS

87%

INCREASE IN OVERALL WEBSITE VISITS

41%

INCREASE IN TIME ON SITE

40%

Increase in Conversion Rate

11%

DECREASE IN BOUNCE RATE

WebFX Team

Ready to get more visitors to your destination? Partner with WebFX to create a custom digital marketing strategy that delivers results.

  • Xander

    Internet Marketing

  • Rebekah

    Internet Marketing

  • Phoebe

    Internet Marketing

  • Amber

    Social Media

  • Kristina

    Interactive

  • Danielle

    Interactive

375+ Hours Dedicated to Driving Results

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