Transforming Search Visibility into Showroom Appointments for Resource Furniture

resource marketing image

Resource Furniture turned to WebFX with a clear objective — drive more showroom appointments by reaching the right audience online. Through a targeted SEO and content marketing strategy, we helped this luxury brand improve its organic visibility, build search authority, and turn website visitors into in-store customers. Here’s how a refined digital strategy translated into measurable growth.

217%

INCREASE IN MoM SEO FORM COMPLETIONS

217%

INCREASE IN MoM SEO QUOTE REQUESTS

108%

INCREASE IN MoM SEO SHOWROOM APPOINTMENTS

“As a small in-house marketing department, WebFX provides us with an incredible wealth of knowledge and resources that we simply couldn’t attain on our own…They’ve helped us develop a strong marketing funnel from beginning to end, and their tracking and reporting capabilities help us connect all the dots and understand what’s working.”

Resource Furniture

Before WebFX

Struggled to connect search users with local showroom locations.
Website content lacked visibility for relevant industry search terms.
SEO efforts weren’t driving consistent lead submissions.

After WebFX

Attracted more qualified organic traffic actively searching for space-saving furniture.
Earned authority in search results with optimized, expert content.
Converted more website visitors into appointment requests.

resource furniture 1

Resource Furniture is a luxury furniture designer based in Manhattan with showroom locations across the U.S. and internationally. They specialize in modular and space-saving furniture solutions designed to transform small or multifunctional spaces. Known for their innovative approach to functional design, Resource Furniture helps clients elevate their living spaces with elegant and efficient pieces.

WebFX Approach

Optimizing SEO Elements to Improve Search Visibility

Resource Furniture needed to boost their website traffic to generate more showroom appointments but lacked a strong organic presence to reach people actively searching for space-saving furniture.

WebFX implemented a targeted SEO strategy that began with identifying high-value, industry-specific keywords. We optimized title tags and meta descriptions across the site to improve visibility in search results and encourage more clicks. These on-page updates ensured that Resource Furniture appeared in front of the right audience with messaging tailored to search intent — helping drive qualified traffic to their site.

“They have dedicated specialists to answer all sorts of questions, whether they’re helping us understand the mysteries of Google’s core algorithm or custom code for our website.”

Strengthening Site Authority with Strategic Link Building

Resource Furniture needed to establish greater credibility in the competitive luxury furniture space to climb search engine rankings and attract new prospects.

To increase their authority, WebFX built backlinks from relevant, trusted industry websites. These inbound links helped signal to search engines that Resource Furniture was a reliable source of information in its field. By aligning link-building efforts with their keyword strategy, we amplified the impact of on-page optimizations and improved overall SEO performance.

Creating Expert-Level Content to Capture Qualified Traffic

The website lacked a robust content strategy to target long-tail keywords or provide educational value to potential customers early in their buying journey.

WebFX created a content marketing strategy tailored to Resource Furniture’s niche. This included researching industry-specific topics and writing expert-level, search-optimized content to answer common questions and showcase the brand’s expertise. Our copywriters crafted original content grounded in deep topic research, helping Resource Furniture attract more qualified traffic and ultimately boosting form submissions and quote requests by 217% MoM.

“We’ve seen impressive year-over-year growth in terms of our website sessions, users, and page views since WebFX helped us launch our new site last year. They [WebFX] have helped us in numerous ways, from providing valuable insights and recommendations to strengthening our campaigns. I would absolutely recommend them to anyone, no matter what your marketing needs are.”

#SeeingTheFX Results