How a Luxury Furniture Designer Increased Appointments with WebFX

Meet the business

Resource Furniture is a luxury furniture designer based in Manhattan, New York. With showrooms across the U.S. and beyond, Resource Furniture specializes in functional living solutions, including creating living spaces with storage and modular furniture.

The challenge: Increasing showroom appointments

Resource Furniture knew that people needed their space-saving furniture solutions — the problem was reaching those people and getting them to their showrooms. They needed a modern and functional marketing strategy to match their style. So, they searched for a marketing partner that could help them earn more showroom appointments.

That’s when they found WebFX.

Strategic solutions to drive revenue

Resource Furniture’s goal was to build a better online presence, so they could book more appointments and increase revenue. To help them achieve this goal, the WebFX team created a custom SEO strategy that included:

• Identifying industry-relevant keywords to target on Resource Furniture’s website
• Optimizing title tags and meta descriptions to drive more clicks from search results
• Building backlinks with industry authority websites to help boost credibility in industry
• Reoptimizing internal linking structure to improve website crawlability and indexability

To accompany Resource Furniture’s custom SEO strategy, the WebFX team developed a content marketing strategy to help boost traffic.

That strategy included:

• Research and identification of industry topics to cover to drive qualified traffic to the website
• In-depth topic research to ensure accuracy
• Creation of custom content written by industry expert copywriters
• Optimization of content for search engines to help it perform best in search results