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Transform Fragmented Data into Revenue Growth with Data Empowerment

With data comes power, but only when it’s unified. When your first-party data is consolidated, you maximize your revenue potential. WebFX’s data empowerment tech unifies your data into insights to manage your leads, optimize your campaigns, and drive revenue growth.
Circular diagram connecting lightbulb, puzzle pieces, and ascending graph with coins through dotted arrows, representing strategy cycle

From raw data to revenue-ready insights

Raw data alone doesn’t bring bottom-line growth. Actionable insights do.

Our data empowerment tools can turn your data into intel that identifies your most valuable leads, analyzes your competitors’ strategies, and optimizes your campaigns.

You have no shortage of prospects, having generated leads from your website, social media campaigns, and paid ads. If you’re nurturing them all at the same time and in the same way, you may be prioritizing cold leads, while your competitors are reaching out to your hot leads.

It’s critical to know which prospects have been visiting your pricing and product pages for months and which ones just downloaded your technical paper. That way, you can effectively and efficiently nurture your leads.

To identify your most valuable prospects, it’s important to answer these questions:

  • Which ones are highly interested and likely ready to purchase
  • What are the website pages they visited?
  • Which products or services are they interested in

Customer360FX, LeadManagerFX, and CompanyTrackerFX — all part of RevenueCloudFX — turn data into sales. Customer360FX tracks site interactions, LeadManagerFX scores and prioritizes leads, and CompanyTrackerFX identifies visiting businesses with details like industry, size, and interests.

To win your prospects, you must convince them that you offer the most value among your competitors. Stay one step ahead of the competition with better pricing and offers and a compelling positioning that your prospects can’t resist.

CompetitorSpyFX consolidates data from various industry-leading sources to:

  • Monitor your competitors’ websites
  • Analyze how you stack up against them
  • Uncover growth opportunities by analyzing your competitors and the market

With in-depth competitive insights, you can uncover rivals’ strategies, strengths, and weaknesses — then turn that knowledge into action to outpace competitors, protect your lead, optimize budgets, and save time on analysis.

Your customer’s purchase journey is rarely linear. A prospect may discover your business through an AI answer engine, then interact with your website after an organic search, and eventually convert through a social media ad.

That said, identifying which channels effectively attract leads and contribute to revenue growth can be a challenge. By understanding your best-performing marketing efforts, you get valuable insights into which activities you must invest in and which ones you need to optimize.

Clear attribution data helps you scale what works and maximize ROI. LeadManagerFX tracks conversions and high-value channels, while AdTechFX uses your first-party data for precise retargeting — driving better targeting, stronger leads, and higher ROI.

For a business to scale its success, it needs a healthy sales pipeline with a constant flow of qualified leads. Random outreach and prospecting can take up your team’s time and efforts without guaranteed results of qualified leads.

Instead, let your data fuel your prospecting efforts and help fill your pipeline with prospects similar to your best customers. That’s what ProspectorFX is designed to do.

ProspectorFX is a company and contact search tool that can identify your ideal prospects. Its AI-Discovered Customer Lookalike feature analyzes your current customer base to identify qualified prospects. With this AI-powered tool, you can fill your sales pipeline with your ideal prospects who will likely convert.

Many businesses face challenges with data sharing across departments. Marketing has lead data, sales has conversion insights, and customer service knows how to retain customers, but all this valuable information is fragmented.

With the right intuitive tools like Nutshell and IntegrationsFX, organizations can shatter data silos and turn fragmented data into a cohesive data ecosystem.

Nutshell, our proprietary CRM, unifies marketing, sales, and service data into complete customer profiles that build rapport and loyalty. With IntegrationsFX, you can seamlessly connect your CRM and RevenueCloudFX, consolidating data to strengthen strategies and empower your team with insights that drive growth.

Leverage the expertise of our industry-leading team for your campaigns

500+ digital experts

Unlock the expertise of over 500 subject-matter experts, including Google Ads specialists, SEO pros, copywriters, CRM gurus, and more! With 3 million hours of experience working in hundreds of industries, our team knows how to impact the metrics that matter most to you.

When you partner with us, you’ll get access to a dedicated account manager who will personally get to know your business, industry, and goals.

We take care of the heavy lifting, and with our comprehensive reporting, you can easily track and maximize ROI through every step of the process.

Alexa Biscotto

Your dedicated team

Our Data Empowerment tools solve the challenge of fragmented data by unifying your marketing efforts into one powerful system. This allows you to move beyond simple data collection to a comprehensive strategy, where every piece of customer information is used to build highly personalized campaigns. You’ll get back valuable time and see a clear, direct line from your marketing activities to revenue growth.

Alexa B.

Lead R&D Project Manager and Team Coach

Justin Szaro

Your dedicated team

“RevenueCloudFX gives our clients a competitive edge by integrating directly with their CRM. We don’t just collect data — we unlock the strategic insights hidden within it, helping you optimize spend, maximize returns, and build a marketing strategy that actually moves the needle.”

Justin S.

Software Engineer

Kristina Pollard

Your dedicated team

RevenueCloudFX isn’t just a suite of tools — it’s your complete data empowerment ecosystem. Every component works together to deliver deep insights, capture leads and visitors to your website, and optimize your marketing campaigns for conversion. By integrating with your CRM, you’re not just collecting data — you’re transforming it into revenue opportunities. RevenueCloudFX is all about capturing your website interactions, enriching leads, and connecting each data point to create a symphony of actionable intelligence that drives your business forward.

Kristina P.

Lead RevenueCloudFX Project Manager

Technology that turns fragmented data into strategic insights

Empower your team with a suite of tools to maximize your first-party data, optimize your strategies, and grow your bottom line.

Learn More About RevenueCloudFX

1+ billion

Data Points

1,200+

Integrations Available

100%

Set Up By WebFX

Understand how your prospects engage with your website

Use your first-party data to find out how your prospects found your brand. You’ll also learn more about their needs and purchase readiness by:

  • Analyzing which pages they visited
  • Identifying the products and services they looked at
  • Determining the lead forms they filled out

Identify the B2B prospects visiting your website

Turn site visitor data into valuable insights and business opportunities. CompanyTrackerFX lets you:

  • Discover which B2B companies are interested in your products
  • Uncover these prospects’ company size, industry, and annual revenue
  • Personalize your messages and campaigns for your B2B prospects
  • Optimize your ad campaign targeting

Outsmart your competitors with data-driven insights

See how you stack up against your competitors with CompetitorSpyFX. It lets you:

  • Monitor your competitors’ site traffic data and engagement
  • Analyze their pricing, positioning, and strategies
  • Identify growth opportunities based on market trends and competitive analysis

Prioritize your most valuable prospects

Nurture your high-priority leads before they turn to your competitors. Use LeadManagerFX to:

  • Track your prospect’s journey
  • Identify your most valuable leads based on how they’ve interacted with your website
  • Prioritize leads who are ready to buy

Improve your ad campaigns’ targeting

Reach your ideal customers with the right messaging and ads with AdTechFX. This tool enables you to:

  • Retarget your prospects through programmatic ads across the web
  • Implement account-based marketing
  • Improve your ROI from ad campaigns

Our clients have experienced an average of 25% lift in PPC performance with AdTechFX!

Discover new high-quality leads

Keep your sales pipeline healthy with a consistent flow of qualified leads. ProspectorFX uses WebFX’s third-party data collection and AI to:

  • Analyze your current customer base
  • Identify high-value leads
  • Fill your pipeline with ideal prospects

Shatter data silos

Unify your customer data from marketing, sales, and customer service departments with Nutshell CRM. This tool enables you to:

  • Create holistic profiles of your prospects and customers
  • Better understand your customers’ needs
  • Foster customer loyalty

Empower your team with a cohesive data ecosystem

With IntegrationsFX, you can connect your CRM, analytics, and other tools to RevenueCloudFX to unify your data and insights. You reap these benefits with an integrated data ecosystem:

  • Improved lead quality
  • Enhanced data and insights that inform your strategies
  • Closed-loop reporting that shows you which channels most effectively drove customers

1+ billion

Data Points

1,200+

Integrations Available

100%

Set Up By WebFX

Driving an Average 20% Increase in ROI

Heavy Equip: Trucks & Trailers

RevenueCloudFX Use Cases:
  • RevenueCloudFX Integration: Salesforce CRM
  • Custom ROI Dashboard for Deals & Revenue
  • Ongoing Competitor Monitoring
#HowWeDidIt 🤝

Quarterly content planning, research, and collaboration within the tool

79%
Increase in SEO Revenue

Ecommerce: Furniture Store

RevenueCloudFX Use Cases:
  • RevenueCloudFX Integration: Microsoft Dynamics CRM
  • PPC Targeting Data Activation
  • Ongoing Competitor Monitoring
#HowWeDidIt🎯
  • Connected RevenueCloudFX with Microsoft Dynamics to centralize qualified audience data
  • RevenueCloudFX sends lead status data back to Google to help train the algorithm to generate more qualified leads
  • Expanded Google targeting to reach users most likely to become qualified leads
54%
Decrease in PPC Cost Per Lead

Manufacturing: Building Construction

RevenueCloudFX Use Cases:
  • Web Submissions Sent to RevenueCloudFX
  • Ongoing Competitor Monitoring
#HowWeDidIt🚀
  • SEO phone call tracking, including local number
  • Content planning, research, and collaboration within the tool
378%
Increase in Organic Revenue

Ecommerce: Outdoor Recreation

RevenueCloudFX Use Cases:
  • Seamless Content Marketing Research & Implementation
  • Ongoing Competitor Monitoring
#HowWeDidIt📝
  • Researched middle-of-funnel long-form topics to support product categories
  • Planned content for the quarter via our quarterly Kanban board
  • Submitted content to client to review and approve within the portal
17%
Increase in Q1 Revenue

Building Construction

RevenueCloudFX Use Cases:
  • RevenueCloudFX Integration: HubSpot CRM
  • ROI Tracking by Channel
  • Lead Journey Insights
  • Ongoing Competitor Monitoring
#HowWeDidIt📈
  • Connected RevenueCloudFX with HubSpot CRM
  • Mapped HubSpot CRM pipeline to RevenueCloudFX lead status
  • SEO strategies centered on the business goal of 200 leads per month
$300K
in SEO Revenue in 1 Month

Maximize your data’s revenue potential today

If you have first-party data, you’re sitting on a potential gold mine. Use data empowerment technology to unify your data, turn it into insights, and inform your strategies.

Data empowerment tech can help you identify your most valuable prospects, optimize your campaigns, and improve your efforts’ ROI. Increased revenue and bottom-line growth are on the horizon.

Contact our team or get a free quote to start making your data work for you!

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ContentAnalyticsFX dashboard showing traffic metrics, conversions, top URLs, and content performance data over 30-day period

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